AOL Now Has an In-House Creative Agency to Make Ads for Brands

Add AOL to the list of publishers that have gone from selling ads to making ads.AOL has created an internal division called Partner Studio that is charged with creating content for advertisers. Both the name and type of work may sound familiar. AOL-owned Huffington Post has its own in-house creative shop called HuffPost Partner Studio that does the same thing for brands, as do an increasing number of publishers including BuzzFeed, Vox Media, The New York Times, Vice, Politico, CNN, Tumblr, The Guardian -- the list goes on.And there's one big reason all of these publishers are constructing their own creative shops: that's where the money is starting to flow. Advertisers in the U.S. are expected to spend $4.3 billion this year on so-called "native" ads that emphasize an ad's editorial-like content and, in some cases, disguise the spots to look like unpaid placements, according to eMarketer. That's a 34% increase from what brands are projected to have spent on native ads last year. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-06-16 00:00:00 UTC ]
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Random House Children's names new chief

Dr. Seuss, meet Harry Potter. Barbara Marcus, the former president of children's book publishing at Scholastic—the U.S. home of the Hogwarts wizard—has been named president and publisher of Random House Children's Books. The world's largest children's house publishes The Cat in the Hat and every... Continue reading at Crains New York

[ Crains New York | 2012-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advisory board #rapid change #reaching readers #hunger games #huge opportunity

How French Publishers Are Fighting Back Against Facebook and Google's Display Ad Dominance

The battle to keep online advertising yields and returns high in a market of infinite volume and little scarcity rages on. But some publishers are deciding that it's not their fellow broadcasters, magazines and newspaper who are the problem but t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
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Christopher Little agency partners with Curtis Brown

Christopher Little Literary Agency LLP is entering into a new association with Curtis Brown.... Continue reading at The Bookseller

[ The Bookseller | 2012-08-22 00:00:00 UTC ]
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Random House joins Public Library Online

Random House UK has joined Bloomsbury's Public Library Online, with titles available on the... Continue reading at The Bookseller

[ The Bookseller | 2012-08-21 00:00:00 UTC ]
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New NY Times CEO could make $10.5M

The New York Times Co. named former BBC director general Mark Thompson as its new CEO earlier this week, and now comes word that he will receive a pay package totaling as much as $10.5 million, including an annual salary of $1 million, according to Bloomberg News. Mr. Thompson, who was... Continue reading at Crains New York

[ Crains New York | 2012-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print editions #boost revenue #digital products #online access

Google buys Wiley travel brand Frommer's

Google has bought the travel brand Frommer's from John Wiley & Son, in a move that sees... Continue reading at The Bookseller

[ The Bookseller | 2012-08-13 00:00:00 UTC ]
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Make That E-Book a Venti

Got an email from a “fan” outraged that a novel I’ve been working on for two years, six days a week is $13 in ebook. Enjoy your $4 coffee. – Author Brent Weeks, via Twitter Continue reading at AllThingsD

[ AllThingsD | 2012-08-13 00:00:00 UTC ]
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Random House looks to develop IP

Random House UK has become the latest publisher to bolster its capabilities in... Continue reading at The Bookseller

[ The Bookseller | 2012-08-10 00:00:00 UTC ]
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Ingram Makes Color Print-On-Demand More Economical

Ingram Content Group has announced a new “standard color” pricing model for print-on-demand technology that has reduced costs by roughly two-thirds, making color POD an economical publishing option for the first time. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-08-09 00:00:00 UTC ]
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Schnittman: in-house expertise 'unnecessary' for alternative content

Hachette Book Group USA sales and marketing chief Evan Schnittman has said publishers need to... Continue reading at The Bookseller

[ The Bookseller | 2012-08-08 00:00:00 UTC ]
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Agency lawsuit hits S&S profits

Simon & Schuster's sales rose 3% year-on-year to $189m in the second quarter... Continue reading at The Bookseller

[ The Bookseller | 2012-08-03 00:00:00 UTC ]
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Newbury joins Random House India

Random House India has appointed Caroline Newbury, formerly deputy publicity director at Ebury,... Continue reading at The Bookseller

[ The Bookseller | 2012-08-01 00:00:00 UTC ]
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Youngest ever authors make Dylan Thomas Prize longlist

Legend Press and Bloomsbury both have two books on the £30,000 University of Wales Dylan... Continue reading at The Bookseller

[ The Bookseller | 2012-07-30 00:00:00 UTC ]
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Random House US launches TV division

Random House US has launched a television division, formed in partnership with fellow Bertelsmann... Continue reading at The Bookseller

[ The Bookseller | 2012-07-26 00:00:00 UTC ]
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Penguin declares Day its 'new erotic brand sensation'

Penguin has announced UK trade sales of 50,000 paperbacks of Sylvia Day's Bared to You,... Continue reading at The Bookseller

[ The Bookseller | 2012-07-23 00:00:00 UTC ]
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Is Amazon Making A 10-inch Tablet?

News updates all day from Fast Company.Amazon is getting ready to introduce new tablets, Staples' president of U.S. retail, Demos Parneros, told Reuters Monday.Parneros said the online retailer will introduce five or six new tablet SKUs, or stock-keeping units, including those for a 10-inch... Continue reading at Fast Company

[ Fast Company | 2012-07-23 00:00:00 UTC ]
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Random House grabs lead from Hachette

The Fifty Shades phenomenon has propelled Random House to the top of the publisher charts for the... Continue reading at The Bookseller

[ The Bookseller | 2012-07-20 00:00:00 UTC ]
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Distribution: Random House Extends With Wizards of the Coast

Random House has announced a multi-year extension of its sales and distribution partnership with Wizards of the Coast LLC, which began in 2005. Wizards of the Coast is the publisher of Dungeons & Dragons and other popular fantasy and sci-fi series. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-07-16 00:00:00 UTC ]
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