An Oral History Of Apple Design: 2013

Most efforts to explain design at Apple end up reducing a complex 37–year history to bromides about simplicity, quality, and perfection––as if those were ambitions unique to Apple alone. So Fast Company set out to remedy that deficiency through an oral history of Apple's design, a decoding of the signature as told by the people who helped create it. This is the final online installment, but a longer version of the story that includes material not published elsewhere is available in the Byliner original ebook, Design Crazy. 2013: "Apple branches, grafted onto new trees" ABIGAIL SARAH BRODY, user interface designer, now working on a stealth startup: I watched WWDC online, and they were all trying so hard. But for me, Apple is a different place without Steve. It's a good place, but it's different. What really makes me happy is to see people like Tony Fadell doing new things. They're like Apple branches, grafted onto new trees. TONY FADELL, now CEO, Nest: At Apple, we were always asking, What else can we revolutionize? We looked at video cameras and remote controls. The craziest thing we talked about was something like Google Glass. We said, "What if we make visors, so it's like you're sitting in a theater?" I built a bunch of those prototypes. But we had such success with the things we were already doing that we didn't have time.Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2013-09-10 00:00:00 UTC ]
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