An Audience of Nones: Publishers Pursue an Audience Allergic to Religion

There are about as many Americans with no religious affiliation as there are evangelical Christians. Can religion publishers reach this market? Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2016-02-19 00:00:00 UTC ]
News tagged with: #religious affiliation #evangelical christians

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Facebook will ‘completely deprioritize publishers’: Confessions of a publisher audience development head

An audience development head said Facebook reps advised the publisher to rely less on Facebook than it has in the past. The post Facebook will ‘completely deprioritize publishers’: Confessions of a publisher audience development head appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook


Academic Publishing Remains Steady as Religion Scholars Meet

The joint annual meetings of the American Academy of Religion and the Society of Biblical Literature drew more than 9,400 scholars to San Diego from Nov. 23-26, remaining flat compared to the number of attendees in 2018. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-02 05:00:00 UTC ]
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BookExpo 2019: Religion Publishers Still Value an Evolving Show

Though fewer in number, religion and spirituality publishers at BookExpo reported positive meetings as well as the opportunity to promote titles, make new connections, and find inspiration. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #find inspiration #promote titles #spirituality publishers #religion publishers


Religion Publishers Give Millennials a Fresh Look

New books are not only shedding new light on the religious beliefs of millennials, but also supplying information to those who want to better educate and understand the younger generation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #younger generation #religious beliefs


Religion Publishing's Search For Meaning

New books offer answers to the big questions for those leery of traditional religions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big questions #religion publishing


Religion Publishers Have Great Expectations for 2019

A biography of the Dalai Lama, the memoir of a soldier involved in the accidental shooting of Pat Tillman, and a critical look at the Vatican are among the titles coming in 2019 from religion and spirituality publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #spirituality publishers #titles coming #dalai lama #great expectations #religion publishers


Religion Publishing Industry Responds to Sexual Harassment Revelations

After the PW story on sexual impropriety at Christian writing conferences, readers and industry professionals flooded social media with responses and solutions for preventing future harassment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sexual impropriety


How publishers inflate audience numbers

One of the core promises of digital media and advertising has always been its measurability. The post How publishers inflate audience numbers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-09-26 00:00:00 UTC ]
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Publishers Haven’t Fully Embraced Data, and It’s Deterring Potential Audiences

According to eMarketer, audience data is still underleveraged by publishers, with few having created new or meaningful revenue lines from it. This needs to change. Audience data is the key to helping publishers compete with the Facebook and Google duopoly for ad dollars, while fending off... Continue reading at AdWeek

[ AdWeek | 2018-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad dollars #audience data


Digiday Research: European publishers use distributed video for audience generation over revenue

Forty-six percent of European publishers say the benefit of distributing videos to social platforms is building larger audiences. The post Digiday Research: European publishers use distributed video for audience generation over revenue appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social platforms #european publishers #revenue appeared #digiday research


How publishers are bridging their Instagram and Facebook audiences

Following Facebook’s algorithm change, media companies are turning to Instagram, which is also turning them back to Facebook, albeit in a different way. The post How publishers are bridging their Instagram and Facebook audiences appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media companies #algorithm change #facebook audiences


BookExpo 2018 Encouraging to Religion Publishers

We spoke to several religion publishers about their experiences at BookExpo 2018 and what it implies for the changing book market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #religion publishers


Religion Publishers Suspend Publication of Accused Pastor’s Books

At least two Christian publishing houses are halting the publication of books by Bill Hybels, the former pastor of a megachurch outside of Chicago, amid allegations against him of sexual misconduct. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sexual misconduct #bill hybels


Publishers pursuing international subscribers face market-specific hurdles

American publishers are interested in growing their subscriber bases abroad. But international audiences pose unique challenges. The post Publishers pursuing international subscribers face market-specific hurdles appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american publishers


Critics and Activists Add Ferment to Religion Publishing

As activism rises among faith groups, religion publishers address urgent social issues, conflicts over Trump’s agenda, the fragmenting of American churches, and the continuing decline of religious identification. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #continuing decline #religion publishing


Facebook news feed changes shift publisher audience development priorities

Now that Facebook is all but turning off publishers’ reach in the news feed, audience engagement pros feel vindication but also face new pressures. The post Facebook news feed changes shift publisher audience development priorities appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-27 00:00:00 UTC ]
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New Conferences Aim to Bring Diversity to Religion Publishing

Brian Allain, director of the Frederick Buechner Center, is launching a new series of conferences for under-represented groups of spiritual authors such as African-Americans, Asian-Americans, Hispanic-Americans, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #religion publishing


Why Publishers Need to Focus on Audience and Brand as They Step Up Their Video Efforts

The pivot to video came upon the publishing world with a force still being grappled with, even as the video environment continues to evolve. During a panel discussion on the subject during Adweek's first Elevate summit today, Vox general manager Andrew Golis described the experience as "moving... Continue reading at AdWeek

[ AdWeek | 2017-11-02 00:00:00 UTC ]
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Publishers on Facebook Audience Network Can Now Set CPM Targets

Publishers using Facebook Audience Network now have far more control over bidding on their ad placements. Product marketing manager, publisher solutions Amelia Zins introduced CPM Targets (cost per thousand impressions) in a blog post, saying that rather than using price floors to set the... Continue reading at AdWeek

[ AdWeek | 2017-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #blog post #thousand impressions #ad placements