After seeing Samsung's spirited swing at Apple users, Amazon's continuing anti-Apple pandering just feels weak. The new ad for the Kindle Fire pits a dorky, single iPad user against a Kindle-reading mom in a bikini—the same ice queen from the 2010 spot, though now she's warmed up a bit and seems to have a couple of kids. They might as well show the Kindle riding a dragon in space if they're this desperate to make it look appealing. Gizmodo pokes some more holes in the new spot, saying that ripping the iPad for not being like the Kindle is like "making fun of a Lexus for not being a Kia." And the Los Angeles Times points out that Amazon is losing money on every Kindle it sells. Of course, Amazon is making up for that by Walmarting the publishing industry out of existence, so they won't be going belly-up anytime soon. Continue reading at 'AdWeek'
[ AdWeek | 2012-02-10 00:00:00 UTC ]
Written By: Graeme Neill Publication Date: Tue, 01/03/2011 - 08:22 Vintage will open its doors to 30 members of the public next month to give them a glimpse into the publishing industry, as part of its 21st birthday celebrations. The open day will be held on 18th April in Vintage's offices in... Continue reading at The Bookseller
[ The Bookseller | 2011-03-01 00:00:00 UTC ]
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