Alyssa Awe to Join Macmillan as Exec V-p of Biz Dev, Strategy

Awe will join the publisher in the newly created role on June 3, and will oversee the publisher's strategic initiatives, business development, and central marketing, as well as its audio division and publishers-at-large. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2024-05-07 04:00:00 UTC ]
News tagged with: #alyssa awe #join macmillan #exec v- #biz dev #strategic initiatives #business development #central marketing #audio division #macmillan

Other Publishing stories related to: 'Alyssa Awe to Join Macmillan as Exec V-p of Biz Dev, Strategy'

Lululemon’s brilliant dupe strategy should be duplicated by every brand

Lululemon fans craved products from the beloved $50 billion athletic apparel company but have been settling for cheap alternatives. Then the company decided to deliver a big surprise. “Hey guys, here are this month’s best-selling Amazon Lulu lookalikes, and I used to work at Lulu, so I promise... Continue reading at Fast Company

[ Fast Company | 2023-05-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #company decided #big surprise #lulu

BISG Members Challenged to Rethink Publishing Supply Chain Strategies

The annual meeting, held on April 28 at the Harvard Club of New York, included a daylong program with panel discussions and presentations that highlighted accomplishments and key challenges facing BISG's members. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #annual meeting #harvard club #panel discussions

Why Nielsen Isn’t Joining TV’s Latest Measurement Collaboration

Measurement's biggest player will not participate in the industry's latest effort to enable multiple currencies. The Joint Industry Committee (JIC)--formed earlier this year by OpenAP, along with a working committee of media agencies, premium video programmers, streaming platforms and trade... Continue reading at AdWeek

[ AdWeek | 2023-04-25 14:14:53 UTC ]
More news stories like this | News stories tagged with: #cross-platform measurement #latest effort #media agencies #streaming platforms #nielsen

The National Enquirer Unveils Its First-Ever Digital Advertising Strategy

Long a fixture of checkout queues and newsstand kiosks, the celebrity news publisher The National Enquirer will soon bring its salacious storytelling online for the first time in its 96-year-old history. The publisher, along with its sister sites Globe, National Examiner and The National... Continue reading at AdWeek

[ AdWeek | 2023-04-20 11:59:40 UTC ]
More news stories like this | News stories tagged with: #national enquirer #digital age #news publisher

Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible

The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at Digiday

[ Digiday | 2023-04-20 04:01:00 UTC ]
More news stories like this | News stories tagged with: #marketing ecosystem #newly launched #miami beach #digital media

VideoAmp Hires Former Nickelodeon Exec as First CMO as Measurement Wars Continue

Measurement company VideoAmp has hired its first CMO as it works to establish itself as a serious contender in the battle to dominate the space. Top line There's been a vacancy for a lead measurement company since Nielsen lost its accreditation, and VideoAmp is looking to fill the gap. The... Continue reading at AdWeek

[ AdWeek | 2023-03-09 17:32:38 UTC ]
More news stories like this | News stories tagged with: #top line #nielsen

Former Employee Sues Macmillan over 2022 Data Breach

The complaint claims that the company’s negligence exposed employees’ sensitive personal information to hackers in the wake of a widely reported cyberattack in June, 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-15 05:00:00 UTC ]
More news stories like this | News stories tagged with: #macmillan

Viola Davis joins EGOT club after her audiobook memoir nets Grammy win

Viola Davis won a Grammy Award Sunday for the recording of her memoir, Finding Me. She has previously won an Emmy, Oscar and two Tony awards. Continue reading at CBC

[ CBC | 2023-02-05 22:33:19 UTC ]
More news stories like this | News stories tagged with: #previously won #tony awards #audiobook

'CrossfireX' and 'Knockout City' join the list of live service games shutting down soon

It's a rough time for fans of several live service games, which are titles designed to be constantly updated for a long time. A bunch are shutting down in the near future, and CrossfireX and Knockout City are among the latest to join the list.CrossfireX is an Xbox console version of the... Continue reading at Engadget

[ Engadget | 2023-02-03 20:24:59 UTC ]
More news stories like this | News stories tagged with: #positive note #pc players #stay tuned #long haul #major players #self-publish

NoViolet Bulawayo and Margo Jefferson join ‘exciting’ Rathbones Folio prize shortlist

The newly formatted prize will, for the first time, name winners in fiction, nonfiction and poetry and the shortlist includes writers from across the worldThe shortlists for this year’s Rathbones Folio prize spans three continents and includes Booker prize-shortlisted Glory by NoViolet Bulawayo... Continue reading at The Guardian

[ The Guardian | 2023-01-31 19:45:49 UTC ]
More news stories like this | News stories tagged with: #category winners #noviolet bulawayo #nervous system #memoir

Media Agencies Call on Marketers to Change Their Digital Strategies

Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading at AdWeek

[ AdWeek | 2023-01-11 13:54:14 UTC ]
More news stories like this | News stories tagged with: #digital strategies #emerging media #digital channels #record levels #digital media

Paul Pastor Joins Zondervan Books

Paul J. Pastor, previously an editor at WaterBrook & Multnomah, joined Zondervan Books as senior acquisitions editor on December 27. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-11 05:00:00 UTC ]
More news stories like this | News stories tagged with: #waterbrook multnomah

New Year, New You: Major Book Biz Job Changes This Week

A series of notable position changes in the industry this week at Anime NYC, Chicago Distribution Center, Henry Holt, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-10 05:00:00 UTC ]
More news stories like this | News stories tagged with: #henry holt #major book

Hachette Announces New Carbon Emissions Reduction Strategy

By 2030, the company’s “30/30 Strategy” aims to cut 30% of its global emissions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-04 05:00:00 UTC ]
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Macmillan Picks New COO

Ajay Roy, an industry outsider with a background in customer, operational, and technology strategy, will become Macmillan's new chief operating officer on December 19. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-14 05:00:00 UTC ]
More news stories like this | News stories tagged with: #technology strategy

Dixon Joins WaterBrook Multnomah as Executive Editor

Drew Dixon, whose 14 years of editorial experience includes roles at Lifeway Christian Resources, is joining WaterBrook Multnomah as executive editor, effective immediately. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-14 05:00:00 UTC ]
More news stories like this | News stories tagged with: #effective immediately

How brands are driving better outcomes with attention-focused strategies

Sarah Martinez, senior vice president, Americas Revenue, IAS The digital media landscape is a revolving door of content that vies for consumer attention. Between social feeds that scroll to infinity with the swipe of a finger and the state of television undergoing a digital revolution, content... Continue reading at Digiday

[ Digiday | 2022-12-08 16:10:20 UTC ]
More news stories like this | News stories tagged with: #social feeds #digital revolution #digital media

Publishers are adapting advertising strategies for a privacy-first world

Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing... Continue reading at Digiday

[ Digiday | 2022-11-29 15:18:30 UTC ]
More news stories like this | News stories tagged with: #third-party cookies #complete picture #digital publishing

IPA Joins Criticism of Russia’s Anti-LGBTQ Bill

The International Publishers Association warns that 'publishers will find themselves at risk' under the proposed Russian legislation. The post IPA Joins Criticism of Russia’s Anti-LGBTQ Bill appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-11-29 05:22:31 UTC ]
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