Allbirds’s new sneaker collaboration isn’t as weird as it sounds

The sneaker startup and the boxed water brand Just may seem like odd bedfellows, but the companies share goals and material technology. Sneaker brands are famous for their unusual collaborations. Take shoe startup Koio, which recently launch a croissant-inspired sneaker with baker Dominique Ansel that allows you to express your love of French pastry in padded ergonomic comfort. Or Vans, which dropped a collection of Harry Potter kicks inspired by the four Hogwarts houses. Today, sustainable sneaker brand Allbirds drops its own slightly weird collaboration: The characteristically minimal brand partnered with Just Water, the brand that sells water in boxes founded by Will Smith and his son Jaden Smith, on two new limited edition sneakers. Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2019-09-04 11:15:21 UTC ]

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[ The Bookseller | 2011-08-18 00:00:00 UTC ]
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