Some of the great popular modern art of the 20th century was done in the form of movie posters and book covers. In these mediums, a designer is given the luxury of approaching another artist's work and boiling its themes and most vivid imagery down to a single evocative image. But TV shows rarely, if ever, get this treatment, which means that when a show like Gene Roddenberry's Star Trek––which featured the work of some of the greatest visionaries and talents of the 1960s––never got a chance to have its own Saul Bass, Bill Gold, or Joaquin Pertierra poster designs. But what if episodes of Star Trek weren't just unceremoniously broadcast over the airwaves but played in local movie theaters? What if some of the top designers of the '60s got a chance to make movie posters for each episode? That is the conceit of Star Trek: The Art of Juan Ortiz, a wonderfully retro new book out now from Titan Books that gives a different '60s–style poster design to every one of Star Trek's original 80 episodes. "I was always inspired by Star Trek and the contemporary world that Gene Roddenberry was trying to escape from," Ortiz tells Co.Design. "What was great about the series is that it was so many things at once, all wrapped up in sci–fi: it could be a courtroom drama, a western, a war tale, a horror story, a romance, or anything else, just set in space. What binds them all together, though, are the contemporary social and political backdrop of the '60s and the '70s."Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2013-09-13 00:00:00 UTC ]
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