Smart speakers such as the Amazon Echo, Google Home and Apple HomePod are close to becoming ubiquitous consumer products. They are now in nearly 50 million homes and a number of publishers have recognized their potential for some time. Now, there is growing roster of publishers that are getting a crash course in developing engaging content that can take full advantage of a nascent platform that’s wholly unique in media. They're not for podcasting Arguably one of the most ambitious projects in the space over the past year has been Hearst’s twice daily “My Beauty Chat” on Alexa. It’s already launching a second, substantially revised version. “The data we saw coming back from users indicated people were really engaging with the daily tips,” Chris Papaleo, Hearst's executive director of emerging technology, tells Folio:. Among the findings: users were willing to drill deep into the daily tips. Instead of offering a random tip when queried, this iteration of the service lets users choose among skin, makeup and other categories and opting into ever more tips in a given session. A key learning here is that smart speakers need to be seen principally as a service medium and that when the content is useful and relevant, users are willing to thoroughly engage with it. But just as important was Hearst’s deeper understanding on the importance of the context of smart speaker consumption. “In a living room or kitchen it is difficult to listen to long-form content,” says Papaleo. Even... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-07-31 00:00:00 UTC ]
The PA’s annual yearbook has found across-the-board growth for the book trade, with total invoiced sales up 3.5% on its last report—but Brexit and Covid-19 could endanger the recent gains Continue reading at The Bookseller
[ The Bookseller | 2020-07-22 18:16:32 UTC ]
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Macmillan Learning general manager Susan Winslow explains how the textbook publishers of yesterday are transforming into cutting-edge digital platforms focused on student success, and what the Covid-19 crisis is revealing about the future of learning. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-14 04:00:00 UTC ]
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Publishing Scotland announces a travel fellowship for 10 publishing professionals from seven countries to promote Scotland's books industry. The post Publishing Scotland: 10 Newly Named International Publishing Fellows appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-03-12 16:45:10 UTC ]
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Publishing Scotland has announced its new International Publishing Fellows for 2020. Continue reading at The Bookseller
[ The Bookseller | 2020-03-11 10:20:39 UTC ]
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The author of Catch and Kill says he won't work with Hachette Book Group after it announced plans to publish his father’s book. Continue reading at Slate
[ Slate | 2020-03-04 19:50:27 UTC ]
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Peterson’s Publishing has acquired the more than 800 titles of Barron's Educational Series Publishing. Ingram-owned Two Rivers Distribution is now handing sales and distribution for the company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-19 05:00:00 UTC ]
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Viking is expanding its fiction publishing programme and has bolstered its team by promoting Katy Loftus to publisher, while Vikki Moynes is also joining from HQ. Loftus, previously editorial director of Viking, is now publisher for the imprint with responsibility for a team dedicated to... Continue reading at The Bookseller
[ The Bookseller | 2019-12-10 04:36:30 UTC ]
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Oxford University Press has announced its first Read and Publish deal with a US institution, with Iowa State University Library. Continue reading at The Bookseller
[ The Bookseller | 2019-12-03 04:45:41 UTC ]
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Andy Ward has been named a new vice president and publisher at Random House. Formerly editor in chief, Ward moves into the spot long held by the beloved Susan Kamil, who died in September. Ward has edited the likes of David Mitchell, George Saunders, and Imbolo Mbue, and will see his role as... Continue reading at Literrary Hub
[ Literrary Hub | 2019-11-19 15:22:43 UTC ]
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Bonnier Books' Sydney-based publisher Echo Publishing has appointed Tegan Morrison as associate publisher. Continue reading at The Bookseller
[ The Bookseller | 2019-11-11 20:32:57 UTC ]
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Thomas Nelson has appointed Damon Reiss to v-p, publisher of its W Publishing imprint, effective immediately. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-08 05:00:00 UTC ]
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Grounded in discussions on supporting UAE-based education publishers, this two-day program includes road-mapping sessions to plan the next five years. The post Emirates Publishers Association Opens Educational Publishing Seminar appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-10-28 05:15:12 UTC ]
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At this week's Digiday Publishing Summit Europe in Budapest, Hungary, executives discussed how they are looking to diversify their sources of income and the inevitable pain points that come with that exercise. The post Digiday Publishing Summit Event Briefing: Why publishers need to think like... Continue reading at Digiday
[ Digiday | 2019-10-25 04:00:05 UTC ]
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Lego Publishing will launch a new imprint, Lego Books, in partnership with children's book publisher Ameet. Continue reading at The Bookseller
[ The Bookseller | 2019-10-04 12:07:17 UTC ]
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One of the most interesting things about book publishing, as an industry, is the way imprints and publishing houses develop over time—shifting focus to keep up with public interest, taking on personalities along with personnel, changing hands ad nauseam and merging like no one’s watching.... Continue reading at Literrary Hub
[ Literrary Hub | 2019-08-15 09:36:09 UTC ]
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African publishers should publish more books in indigenous languages to stop their disappearance and to increase the awareness of African writers in their own countries, the celebrated Kenyan writer and activist Ngugi wa Thing’o told delegates at the second International Publishers Association... Continue reading at The Bookseller
[ The Bookseller | 2019-06-13 23:53:47 UTC ]
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Following the June 7 departure of publisher Dayna Anderson and managing editor Cassandra Farrin, the Eagle, Idaho-based company named Justin Mitson publishing director. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-13 04:00:00 UTC ]
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Publishers gathered in Milan, Italy, on March 5 – 7 to discuss revenue diversification and monetizing audiences overseas. The post ‘Scale itself isn’t that transformative’: Insights on sustainable publishing models from the Digiday Publishing Summit Europe appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-14 00:00:00 UTC ]
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A report from Axel Springer shows churn prevention is a higher priority this year while satisfaction with platform support has declined. The post ‘Retention is a key strategic element for all publishers’: European publishers focus on churn appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-21 00:00:00 UTC ]
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Assistance on licensing, printing permits, ISBNs for new titles, trade inquiries, and more are available now to publishers in the UAE at a centralized resource hub located at Sharjah Publishing City. The post At Sharjah Publishing City, the Emirates Publishers Association Opens a ‘One Stop Shop’... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-02-08 00:00:00 UTC ]
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