AI is being shoved into everything now, from laptops to kitchen appliances to celebrity gossip news. (No, none of that is an exaggeration.) The term is so ubiquitous that it’s fast becoming meaningless, just like “performative” or “green.” So, I’d like to thank Cooler Master for taking the plunge and officially putting a bullet in AI as a marketing adjective with its new thermal paste. Yup, Cooler Master is advertising a thermal paste—the goo compound you squirt between your CPU and a cooler—as somehow infused with artificial intelligence. Or, at least, that’s the implication. It’s called Cryofuze 5, which the company is advertising on its Chinese site as “AI competitive thermal paste” (according to the Google translation). The English manual, which for some reason downloads as a PowerPoint presentation, makes no such claim. Further reading: What’s the right amount of thermal paste for your CPU? As Tom’s Hardware points out, the more immediately relevant factor for PC builders might be that the new formula comes in six different colors (red, yellow, green, blue, black, and white). Why would you need to color-coordinate something that’s never supposed to see the light of day once installed? I couldn’t say, but then again I’m the boring guy who turns off all the RGB LEDs on his motherboard. Cooler Master’s promo materials also say that the paste has “exceptional thermal conductivity” with operating temperatures between -50 and 240 degrees Celsius.... Continue reading at 'PC World'
[ PC World | 2024-05-22 14:28:16 UTC ]
Written By: Charlotte Williams Publication Date: Mon, 26/09/2011 - 11:48 Angry Robot has appointed Little, Brown online marketing manager Darren Turpin to the role of marketing and digital manager. Turpin will join the company on 7th November and report directly to Marc Gascoigne, publishing... Continue reading at The Bookseller
[ The Bookseller | 2011-09-26 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 04/08/2011 - 14:30 Orbit commissioning editor Bella Pagan will be joining Tor, Pan Macmillan's science fiction and fantasy imprint, as a senior commissioning editor on 1st November. Pagan will report to Pan Macmillan fiction publisher... Continue reading at The Bookseller
[ The Bookseller | 2011-08-04 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 06/07/2011 - 09:19 The third edition of the Encyclopedia of Science Fiction is to be released online later this year by ESF Ltd, a new company set up by the contributors to the book, in association with Orion imprint Victor Gollancz. read more Continue reading at The Bookseller
[ The Bookseller | 2011-07-06 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Thu, 28/04/2011 - 07:32 Lauren Beukes's Zoo City has been honoured with the Arthur C Clarke Award for science fiction novel of the year, being tipped to bring "a whole new readership" to the genre. Zoo City's publisher Angry Robot Books has also... Continue reading at The Bookseller
[ The Bookseller | 2011-04-28 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 20/04/2011 - 09:45 The BBC is broadcasting an item on The Culture Show about science fiction next month, in the wake of a row about the broadcasters approach to genre fiction. read more Continue reading at The Bookseller
[ The Bookseller | 2011-04-20 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 18/04/2011 - 09:19 Authors including Iain M Banks and Michael Moorcock have written to the BBC's director general Mark Thompson, attacking the treatment of genre fiction in its recent World Book Night coverage. In total 85 authors, across the... Continue reading at The Bookseller
[ The Bookseller | 2011-04-18 00:00:00 UTC ]
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