[caption id="attachment_162389" align="alignright" width="270"] John Yedinak[/caption] John Yedinak, CEO of Aging Media Network, jokingly refers to himself as a college dropout who went to work with his “really smart brother,” George, to try and make his own business work. Yet the company the two of them have built since 2011 is anything but a joke. Aging Media Network launched as a digital-only B2B publisher with two brands—Reverse Mortgage Daily, which John launched in 2006, and Senior Housing News, launched by George in 2008. The two merged their operations in 2011 and have since introduced four more brands (including one this year) to the company's core market of senior care professionals. The company is also turning a profit and growing in both revenue and staff size. Aging Media Network may be small in comparison to many legacy publishing companies, however the Yedinak brothers have built it from the ground up, without investor or private equity funding. With such an interesting story to tell, we decided to take some time to speak with Yedinak to hear more about the progress his company has made, his passion for B2B publishing, the future of his business and of the industry in general. Folio: You recently told us you were profitable and growing. So looking back eight years, is Aging Media where you hoped it would be in 2020? John Yedinak: When we started the business we really wanted to figure out how to survive. We had two publications at the time. We thought if... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-10 15:10:55 UTC ]
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The upstart B2B publisher acquires five trade publications and a hosted-buyer conferences firm. The post Chris Ferrell’s Endeavor Business Media Begins Its Expansion appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-05-22 00:00:00 UTC ]
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The newly formed trade publisher says another round of acquisitions is imminent. The post Chris Ferrell’s Endeavor Business Media Recruits Another SouthComm Exec appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-04-17 00:00:00 UTC ]
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The Honolulu-based site, where users can post and collaboratively share memories, is venturing into the photo book market. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2018-04-12 00:00:00 UTC ]
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Nancy Dubuc has been named chief executive of Vice Media, the millennial-focused digital content company. Vice announced the appointment Tuesday, a day after Dubuc said she was leaving her role as chief of A+E Networks. Dubuc is succeeding Shane Smith, Vice’s freewheeling founder, who will become... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-13 00:00:00 UTC ]
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A three-day program for international professionals in publishing, the Istanbul International Literature Festival runs May 2 through 6 this year, and has extended the deadline for applications. The post Professional Networking in Turkey: Apply for Istanbul’s Literature Festival Fellowship... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-01 00:00:00 UTC ]
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Far from dead, print continues to be a critically important product for publishers. The post Print Is Still Big Business in Magazine Media appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-22 00:00:00 UTC ]
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A change Facebook made to its branded-content guidelines has scrambled several publishers' distribution strategies. The post Facebook’s new branded-content guidelines will force some publishers to abandon a business model appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-12 00:00:00 UTC ]
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Rafat Ali is co-founder and CEO of the travel site Skift, which covers the business side of the travel industry. In publishing circles, he's also known as an astute and pointed observer of digital media. For this interview, he dons both hats. We also touch on his time growing up in India, where... Continue reading at Advertising Age
[ Advertising Age | 2018-01-11 00:00:00 UTC ]
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In a post-More world, longtime magazine editor and freelance writer Jeannie Ralston looks to fill a void. The post From the Heart of Texas, a New Digital Magazine Encourages Women to “Age Boldly” appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-11-03 00:00:00 UTC ]
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Kevin Systrom said Instagram and Facebook realize media companies are important to their ecosystems and want to make sure publishers thrive there. The post Instagram’s Kevin Systrom on publishing on platforms: ‘The big question is, what’s the business model?’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-13 00:00:00 UTC ]
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Hodder & Stoughton has won rights to publish a new business book "for the digital age" by podcaster Emma Gannon, called The Multi-Hyphen Method. Continue reading at The Bookseller
[ The Bookseller | 2017-10-04 00:00:00 UTC ]
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Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: Social media video advertising. It's been in the news a lot in the last 24 hours, with a few different developments of note to anyone keeping... Continue reading at Advertising Age
[ Advertising Age | 2017-08-18 00:00:00 UTC ]
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Rupi Kaur’s first book, Milk and Honey, sold 1.4 million copieSOrdinarily, the illustration adorning the cover of a new book is not a big story, but such is the hype around the young Canadian poet Rupi Kaur that her plan to release the picture to her 1.3 million Instagram followers on 1 June is... Continue reading at The Guardian
[ The Guardian | 2017-05-28 00:00:00 UTC ]
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The US is in crisis - what about its literature? Michelle Dean reports on the list of American writers to watch this decade, which is as diverse as the country itselfThe 2017 list in fullIt is a strange time to be making declarations about the nature of American writing. The country’s not... Continue reading at The Guardian
[ The Guardian | 2017-04-26 00:00:00 UTC ]
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Located in Beijing’s central business district, the two-story Juvenile & Children Reading Experience Wonderland is a full-fledged subsidiary of China Children’s Press & Publication Group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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Reviews editor Annie Coreno recommends '#Republic: Divided Democracy in the Age of Social Media' by Cass R. Sunstein, an incisive look at the intersection of the Internet and democracy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-17 00:00:00 UTC ]
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Facebook is bringing new publishers into its ad network, including Washington Post, Wenner Media and Univision, and the social network now claims to reach a billion people a month outside its own walls.On Thursday, Facebook announced the updated roster to Audience Network, which has become its... Continue reading at Advertising Age
[ Advertising Age | 2017-01-13 00:00:00 UTC ]
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In a combination of analysis, commentary, and rights-center deal-making, the 35th Sharjah fair clarifies issues and opportunities for industry growth. The post Sharjah Book Fair’s Professional Program: Boosting Business in the Arab World appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-02 00:00:00 UTC ]
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Thought Catalog has seen its audience chopped in half thanks to the whims of the Facebook algorithm. But that's to a disciplined operating plan, the company has managed to remain profitable. The "new reality," according to Thought Catalog CRO Alex Magnin, is publishers need to operate far more... Continue reading at Digiday
[ Digiday | 2016-10-11 00:00:00 UTC ]
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Facebook Audience Network is growing by rejecting many of the beliefs held sacred by the ad tech world: It doesn't rely on cookies, it doesn't run real-time bidding, and it doesn't serve desktop display ads. As fast growing as it is, FAN is taking ad control away from publishers and advertisers... Continue reading at Digiday
[ Digiday | 2016-09-15 00:00:00 UTC ]
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