Publishers get a bad reputation for their mobile ads, which often intrude on or confuse the user. But some get it right, say agencies. BuzzFeed's ads mirror the site's shareable editorial content. Mashable, ESPN and NY magazine strike a good balance of content to ad space. The Weather Company has native ads that are targeted to the user. Last but not least, Facebook's newsfeed ads get the vote of Reshift Media's Kirk Allen, who said they "are clearly indicated as ads and are part of the user experience." The post Agency view: The (few) publishers that get mobile ads right appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-05-12 00:00:00 UTC ]