If it hadn't come two days later, we would have definitely suspected an April Fool's joke when the news hit that Accenture Interactive swallowed up Droga5. In a business where people (thankfully) do a lot of tongue wagging, this tripped off an avalanche of calls and emails proffering pundits to discuss just what this means for advertising. It is a tipping point for the ad world as we know it? Will it cause a ripple effect of other acquisitions? Are creatives dusting off their resumes? Is it one for the advertising history books? All good questions. We report. You decide. Turning over a new leaf They say every copywriter has a book in them. We can assure you that there is at least a first chapter in Susan Credle, FCB Global Chief Creative Officer; Paul Nagy, chief creative officer VMLY&R, Sydney and Tom Christmann, partner and CEO at DiMassimo Goldstein. This trio is among more than a dozen ad world luminaries who are contributing first chapters of their unfinished novels to a project from Miami Ad School and Grey Canada. A printed copy of the book can be purchased for $20 and a digital copy is $10. Proceeds go the Miami Ad School. A pre-order link is here. Westward ho! Fun fact: The state motto of Oregon is "she flies with her own wings" and a new series of Travel Oregon spots seems to prove that true. The fantastical animated commercial, from hometown agency Wieden & Kennedy, Portland, continues the "Only slightly exaggerated" theme begun last spring. It features... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-06 00:00:00 UTC ]
The author, filmmaker, and restaurateur Zhang Jiajia climbs the charts by cross-platforming his own works, while summertime reading lists for students bolster the classics. The post China Bestsellers for July: Entrepreneurism and School Reading Lists Boost Sales appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-31 00:00:00 UTC ]
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Five years after its launch as a regional press specializing in nonfiction books about the industrial Midwest, Belt Publishing is growing rapidly and diversifying its list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-31 00:00:00 UTC ]
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Multimedia publisher OWN IT! has launched a literary agency arm, signing author Courttia Newland as its first client. Continue reading at The Bookseller
[ The Bookseller | 2018-08-30 00:00:00 UTC ]
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John McCain's book “The Restless Wave” appeared on bestseller lists following the Arizona senator's death on Saturday. The book, which was released in May by Simon & Schuster, was ranked No. 2 on Amazon's list of bestselling books, and No. 3 on the Barnes & Noble website as of Monday... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-08-27 00:00:00 UTC ]
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Former President Obama has shared his summer reading list, and it shows a drive toward understanding and empathy. Obama posted some of his book recommendations on Facebook on Sunday. The former president praised five books he's enjoyed in the last months, including a novel by a Canadian literary... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-08-20 00:00:00 UTC ]
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A literary agency in Turkey is calling on publishers and agents around the world to support the country's book trade with their "understanding" following the economic crisis and fall of the lira. Continue reading at The Bookseller
[ The Bookseller | 2018-08-15 00:00:00 UTC ]
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Even if you skipped the requisite Cipriani bellinis at Ad Age's annual Women to Watch luncheon Thursday (deadlines ruin all my fun), it was all you could do not to happy-cry and emotional-cry in the course of two minutes.Among the 24 honorees were McDonald's Canada CMO Antoinette Benoit; HP... Continue reading at Advertising Age
[ Advertising Age | 2018-08-11 00:00:00 UTC ]
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The year 2006 was full of momentous occasions. The U.S. population cracked the 300 million mark, Walt Disney bought Pixar and a fledgling Facebook opened its registration to anyone over 13 with an email address. It wasn't a banner year for Pluto, which got downgraded from a full-fledged planet... Continue reading at Advertising Age
[ Advertising Age | 2018-07-24 00:00:00 UTC ]
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Charlotte Robertson, sales and marketing director and paperback publisher at Faber, is to leave the company to become managing director of a new literary agency in association with Arlington Management. Continue reading at The Bookseller
[ The Bookseller | 2018-07-20 00:00:00 UTC ]
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Chimamanda Ngozi Adichie, Nelson Mandela and Ben Rhodes are among the authors featured on Barack Obama's summer reading list ahead of his trip to Africa. Continue reading at The Bookseller
[ The Bookseller | 2018-07-17 00:00:00 UTC ]
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The Authors Guild releases a letter sent to the president of a South Carolina police association: 'Attempts at censorship by law enforcement organizations cannot be tolerated in a democracy.' The post Authors Guild Demands South Carolina Police Cease Pressure on School About Reading List... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-14 00:00:00 UTC ]
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Literary agent Alice Williams has left David Higham Associates after 10 years to launch her own agency. Continue reading at The Bookseller
[ The Bookseller | 2018-07-13 00:00:00 UTC ]
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Trapeze is publishing a guide to making better lists from the author of L’art de la Simplicite, Dominique Loreau. Continue reading at The Bookseller
[ The Bookseller | 2018-07-05 00:00:00 UTC ]
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'The Hate U Give' by Angie Thomas and 'All American Boys' by Jason Reynolds and Brendan Kiely have been challenged on a high school summer reading list by police and other supporters. The post YA Novels Prompt Police Objections to Summer Reading List in South Carolina appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-02 00:00:00 UTC ]
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The Asia Literary Agency has appointed editor and scout Thalia Suzuma as an agent. Continue reading at The Bookseller
[ The Bookseller | 2018-06-26 00:00:00 UTC ]
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Former President Obama is out of office but he’s keeping up on politics and social issues with the books he’s reading. Obama shared a list of books he's been reading on Facebook on Saturday. The list is long on intellectual nonfiction and short on anything that could be described as a beach read.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-18 00:00:00 UTC ]
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Digital publisher Pottermore has been ranked number 13 in the latest Sunday Times HSBC International Track 200, an annual listing ranking Britain’s mid-market private companies with the fastest-growing international sales. Continue reading at The Bookseller
[ The Bookseller | 2018-06-12 00:00:00 UTC ]
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The Reading Agency is hoping to maintain participant numbers in this year’s Summer Reading Challenge, the theme of which is The Beano. Continue reading at The Bookseller
[ The Bookseller | 2018-05-31 00:00:00 UTC ]
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The endorsement of a Chinese actor powers Yu Hua's 'To Live' to the top of China's April fiction charts, when fellow celebrities spread the word and young readers hear the call. The post April 2018 Bestseller Lists From China: Young Readers Cheer a Celebrity-Powered World Book Day appeared first... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-29 00:00:00 UTC ]
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Stephen King, a man who is no stranger to the top of any bestseller list, saw 'The Outsider,' his latest, take the #1 spot in Apple's iBooks store last week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-29 00:00:00 UTC ]
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