‘After lockdown, things exploded’ – how TikTok triggered a books revolution

Have teenagers taken control of publishing? With some authors notching up a billion views, we look at how TikTok is electrifying the world of books – creating bestsellers, reviving classics and rescuing neglected genresIt’s four o’clock on a sunny Saturday afternoon and the Krispy Kreme doughnut stall is doing a brisk trade at Lakeside shopping centre, a huge mall in Essex. But a few metres further along, young shoppers are salivating over a different sort of treat. A girl in a silky red dress runs her fingers along the spines of nine novels by bestselling YA author Colleen Hoover, while a couple of twentysomething men in biker jackets pore over shelves of manga comics. They’re in a Waterstones that has been laid out like a pick-and-mix stall, with brightly jacketed paperbacks piled on round tables, or grouped seductively in booths, under headings such as “Romance” or “LGBTQ+”. Alice Oseman’s Heartstopper – a graphic novel series about a love affair between two schoolboys that’s now a Netflix show – has a table to itself.All this is down to #BookTok, a niche on the platform TikTok that became a social media sensation in the early months of Covid, and has been gathering momentum ever since. “We used to rely on millennials,” says the store’s 30-year-old manager, Peter. “But now the majority of our customers are teenagers, who have money and influence and want to find their own stories. A lot of black and Asian authors are coming through. I always wanted to have an LGBTQ... Continue reading at 'The Guardian'

[ The Guardian | 2022-06-08 05:00:14 UTC ]
News tagged with: #alice oseman #love affair ##booktok #early months #asian authors #make sense #graphic novel #manga

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[ Publishing Perspectives | 2012-11-13 00:00:00 UTC ]
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Books & Books at 30

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[ Publishers Weekly | 2012-11-09 00:00:00 UTC ]
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E-books vs. print: Most parents prefer reading paper books to their children

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[ The Christian Science Monitor | 2012-09-20 00:00:00 UTC ]
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Red launches book club and doubles books coverage

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[ The Bookseller | 2012-04-02 00:00:00 UTC ]
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E-book deal's the steal of the century; 4000 pirated books

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[ The Sydney Morning Herald | 2012-02-29 00:00:00 UTC ]
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Get 'The Long Tail' E-Book for Free--in Comic-Book Form!

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[ PC World | 2012-02-10 00:00:00 UTC ]
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Apple's New Math. Or: Why a $15 E-Book Equals a $75 Paper Book.

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[ AllThingsD | 2012-01-19 00:00:00 UTC ]
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The History of Books Chronicled in ‘Books’

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For B&N E-books Outsell Physical Books Three to One

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[ PC World | 2011-06-22 00:00:00 UTC ]
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Kindle E-books Top Print Books Sales on Amazon

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World Book Day titles to revert to single books

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[ The Bookseller | 2011-05-17 00:00:00 UTC ]
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Book Publishers, AOL To Launch New Book Recommendation Site [MediaMemo]

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[ AllThingsD | 2011-05-06 00:00:00 UTC ]
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E-book sharing: Amazon and book publishers' stupid attempts to curtail lending sites.

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[ The Bookseller | 2011-03-15 00:00:00 UTC ]
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[ The Bookseller | 2011-03-08 00:00:00 UTC ]
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[ The Bookseller | 2011-03-04 00:00:00 UTC ]
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