‘After lockdown, things exploded’ – how TikTok triggered a books revolution

Have teenagers taken control of publishing? With some authors notching up a billion views, we look at how TikTok is electrifying the world of books – creating bestsellers, reviving classics and rescuing neglected genresIt’s four o’clock on a sunny Saturday afternoon and the Krispy Kreme doughnut stall is doing a brisk trade at Lakeside shopping centre, a huge mall in Essex. But a few metres further along, young shoppers are salivating over a different sort of treat. A girl in a silky red dress runs her fingers along the spines of nine novels by bestselling YA author Colleen Hoover, while a couple of twentysomething men in biker jackets pore over shelves of manga comics. They’re in a Waterstones that has been laid out like a pick-and-mix stall, with brightly jacketed paperbacks piled on round tables, or grouped seductively in booths, under headings such as “Romance” or “LGBTQ+”. Alice Oseman’s Heartstopper – a graphic novel series about a love affair between two schoolboys that’s now a Netflix show – has a table to itself.All this is down to #BookTok, a niche on the platform TikTok that became a social media sensation in the early months of Covid, and has been gathering momentum ever since. “We used to rely on millennials,” says the store’s 30-year-old manager, Peter. “But now the majority of our customers are teenagers, who have money and influence and want to find their own stories. A lot of black and Asian authors are coming through. I always wanted to have an LGBTQ... Continue reading at 'The Guardian'

[ The Guardian | 2022-06-08 05:00:14 UTC ]

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[ Book Riot | 2019-06-28 10:34:35 UTC ]
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A Captivating Coming-of-Age Story Inspired by the Tudors

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[ The New York Times | 2019-06-25 19:52:06 UTC ]
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A Mueller Report graphic novel will be released by San Diego publisher

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[ Los Angeles Times | 2019-06-24 19:00:00 UTC ]
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HCG snaps up graphic novel adaptation of Speak

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[ The Bookseller | 2019-06-24 00:08:47 UTC ]
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Comic Publisher Turning Mueller Report Into Graphic Novel

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[ The Huffington Post | 2019-06-21 23:40:17 UTC ]
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Pan Macmillan signs two more from Marie Kondo

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[ The Bookseller | 2019-06-20 02:18:15 UTC ]
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A Moby-Dick–Inspired Memoir of Menopause

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[ The Atlantic | 2019-06-18 14:40:31 UTC ]
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[ Publishers Weekly | 2019-05-03 04:00:00 UTC ]
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How science fiction and fantasy can help us make sense of the world

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[ The Conversation | 2019-04-18 09:22:03 UTC ]
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Harper Inspire novel to tell C S Lewis love story

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[ The Bookseller | 2019-01-31 00:00:00 UTC ]
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5 books Bill Gates says to read–and gift!–over the holidays

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[ Fast Company | 2018-12-03 00:00:00 UTC ]
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Four Publishing Trade Groups Criticize Google’s Ad Policy Change in Letter to CEO

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[ Folio Magazine | 2018-05-01 00:00:00 UTC ]
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Get 'Machine Learning For Dummies' ($13 value) FREE for a limited time

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