Adweek’s Jeff Litvack on Using Innovation to Inspire Staffers

Adweek’s CEO is implementing a culture of innovation and entrepreneurship to drive the brand in becoming an industry educator. Over the past two years, Jeff Litvack has worked to diversify and strengthen Adweek’s revenue stream, while developing a staff of hand-selected, self-motivators. By growing the publisher's popular franchises, like Brandweek, creating new events, establishing a new membership model, and implementing a transparent workplace environment, Litvack has been able to transform the company in a mission to better serve its community. Recruiting team-oriented talent and knowing how to balance a workload with a “work-hard, play-hard” mentality is what Litvack believes laid the groundwork for the company's recent success—even going as far to pause a work day in order to host an office-wide Nerf war after learning an employee was working on a story about the toy. Litvack sat down with Folio: to talk about how he identifies and retains talent in a time of evolution for his company. You can hear him speak more on these topics on Tuesday, October 9, during the “Building a Publishing Dream Team” roundtable at The Folio: Show. Folio: What have you done as CEO to put your stamp on Adweek thus far? Jeff Litvack: Looking back on the last two years, what’s really changed at Adweek is the breaking down of silo walls between departments and truly empowering employees to own the opportunities and solutions. It’s really been that change of attitude that has brought... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-09-26 00:00:00 UTC ]
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