Here are the 10 most-read technology stories published by Adweek in 2015: 10. These Are the Digital Trends Everyone in Tech and Advertising Needs to Know Mary Meeker runs digital investments for top Silicon Valley venture capital firm Kleiner Perkins Caufield and Byers, and every year she releases a comprehensive breakdown of the entire Web landscape. Her Internet Trends report this year showed just how much room mobile advertising has to grow. 9. Here Are 9 Snapchat Images That Opened Mecca to the Rest of the World Snapchat gave the world a look at Mecca in July with its first live story from Islam's holiest city. "Mecca live" was even trending on Twitter. 8. This X-Rated Snapchat Account Disappeared After Exposing the Wild Side of College Life College kids turned one of the app's most popular features—My Story—into a crowdsourced stream of public debauchery. In April, the campus newspaper at San Jose State University exposed one such account that depicted the X-rated side of student life, a far cry from the closely monitored and clean stories Snapchat officially runs about colleges. 7. Snapchat Is Asking Brands for $750,000 to Advertise and Won't Budge Snapchat was asking brands for $750,000 a day for its new ads, industry sources who have heard the pitch told Adweek in January, and some said that's too expensive for the young app. 6. Instagram Unleashes a Fully Operational Ad Business In June, the popular photo-sharing app with more than 300 million users and... Continue reading at 'AdWeek'
[ AdWeek | 2015-12-29 00:00:00 UTC ]
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For book lovers, the summer is always a busy, exciting season, and this year is no exception. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-06-05 00:00:00 UTC ]
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CONDÉ NAST Publishing Director Bill Wackermann made a tempora-ry move to the other side of the desk by writing his first book, Flip the Script. The self-help guide is filled with examples from his years overseeing Glamour, but Mr. Continue reading at Crains New York
[ Crains New York | 2012-05-27 00:00:00 UTC ]
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The latest story from a Pulitzer Prize-winning writer will appear in 140-character chunks. The New Yorker is publishing Jennifer Egan's "Black Box" in installments on Twitter, the New York Observer reports. The tweets, which began yesterd ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-25 00:00:00 UTC ]
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Self-published writers who have an agent, or who use the DIY route to get a traditional deal... Continue reading at The Bookseller
[ The Bookseller | 2012-05-24 00:00:00 UTC ]
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Nearly a third of British adults (31%) say they are likely to buy an ebook in the next six... Continue reading at The Bookseller
[ The Bookseller | 2012-05-15 00:00:00 UTC ]
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Just as president Obama comes out in favor of gay marriage, a new book takes a close look at American same sex couples, from Walt Whitman to Greta Garbo to Jasper Johns. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-05-11 00:00:00 UTC ]
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Next month, the Slate Audio Book Club will discuss Alison Bechdel's Are You My Mother? Continue reading at Slate
[ Slate | 2012-05-04 00:00:00 UTC ]
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The Reading Agency and the Publishers Association have launched a digital skills sharing... Continue reading at The Bookseller
[ The Bookseller | 2012-05-03 00:00:00 UTC ]
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All hail the ebook! Seriously, if it weren't for this marvelous literary development, try saying with a straight face that you wouldn't at least take pause before adding a new title to your collection. Numbers are in from The Publisher's Association -- a group of 120 companies across the trade... Continue reading at Engadget
[ Engadget | 2012-05-02 00:00:00 UTC ]
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HarperCollins has bought world rights in The Real Lady Detective Agency, an account of a true-... Continue reading at The Bookseller
[ The Bookseller | 2012-05-02 00:00:00 UTC ]
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Faber is releasing a series of six short ebooks, called Faber Forty-Fives, which each draw... Continue reading at The Bookseller
[ The Bookseller | 2012-05-01 00:00:00 UTC ]
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Data gathered by Nielsen BookScan for The Daily Beast show many of the same titles are popular in American cities – but exceptions include 'Heaven Is For Real' and 'The Great Gatsby.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-04-30 00:00:00 UTC ]
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Two weeks after BEA ended last year and all the booksellers left town, something magical happened in New York: 10 more blocks of the High Line, our beloved “park in the sky,” finally opened to the public, doubling it in size. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-27 00:00:00 UTC ]
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World Book Night founder Jamie Byng spoke about the "need" for stories as the 2012... Continue reading at The Bookseller
[ The Bookseller | 2012-04-24 00:00:00 UTC ]
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More than 400 authors are scheduled over the two days at USC. Writers as varied as Anne Rice and Jeff Kinney will hold court.What do Sugar Ray Leonard, Judy Blume, Betty White, T.C. Boyle, Rodney King, Joseph Wambaugh and Kareem Abdul-Jabbar have in common? They're just a few of the high-profile... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-19 00:00:00 UTC ]
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Barnes & Noble wants you to take your e-reader to bed. The latest iteration of the Nook, revealed by the book retailer Thursday, is a black-and-white device with a softly glowing backlit screen. It is designed to solve a common problem that co ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-13 00:00:00 UTC ]
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The 'ttyl' series by Lauren Myracle and 'The Color of Earth' by Kim Dong Hwa top the 2011 rankings of most challenged books. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-04-10 00:00:00 UTC ]
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This year's volunteer givers for World Book Night (23rd April) are being encouraged... Continue reading at The Bookseller
[ The Bookseller | 2012-04-10 00:00:00 UTC ]
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The major trade publishers do not appear in imminent danger of fading away. With Random House’s release of 2011 financial results late last month, the four large trade houses that report results all posted operating margins that topped 10%. Although the four companies—Lagardère Publishing... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-06 00:00:00 UTC ]
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A study by the Pew Internet Project finds that consumers who use e-readers are buying more books. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-04-05 00:00:00 UTC ]
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