Adult colouring-in books: the latest weapon against stress and anxiety

Are we really a nation vibrating with anxiety? The booming sales of colouring books that help calm us down would suggest soThe Michael O’Mara publishing empire is housed exactly as you would expect from a company that had no idea how fast it was going to grow. Clara Nelson, the publicity director, pointed me to various staircases in a fancy, Bicester Village-style office complex in south-west London. “That’s sales and marketing … then we had to take that building over for production …” It was originally built on the publication of Diana: Her True Story. Now, the company’s success is colouring-in books: they dominate the market, with 30 titles currently in print, and the market is huge. Philippa Wingate, the editorial director, said: “You wouldn’t really associate us with royals now, although we did do Colour in Kate [the Duchess of Cambridge]. We sourced pictures of her, places she’s been, on her honeymoon. Then we did Colour in One Direction.” Related: Colouring books for adults top Amazon bestseller list Related: Why colouring-in books are the new therapy Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-06-27 00:00:00 UTC ]

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