IBT Media, the company perhaps best known for buying and reviving Newsweek, hired Mitchell Caplan, the chief marketing officer at creative agency Olson, as its first CMO, the company announced today.The addition of Mr. Caplan marks the latest step forward for this digital publisher, which is hiring so quickly it "literally cannot build cubicles fast enough," according to one staffer. IBT Media has about 210 employees, up from 150 in 2014, a spokeswoman for the company said.Unlike many of its competitors in the digital media world -- such as Business Insider, Vox and BuzzFeed -- IBT Media has not taken on venture capital and instead funded itself entirely on ad revenue. A spokeswoman did not respond to Ad Age's inquiry about the company's 2014 revenue. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-06-24 00:00:00 UTC ]
The news that Facebook is working with publishers to host their content has caused a lot of hand-wringing among those who worry about ceding too much control of ad revenue and data. But in some cases, it can make sense for a publisher. For new or small ones, Facebook's exposure can help them... Continue reading at Digiday
[ Digiday | 2015-03-25 00:00:00 UTC ]
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Vox Media -- the digital publisher behind sites like The Verge, SB Nation and Vox.com -- has opened a department in Los Angeles aimed at making more digital video and, possibly, traditional TV.As Vox Creative Director Chad Mumm told The Hollywood Reporter about the new Vox... Continue reading at Advertising Age
[ Advertising Age | 2015-03-12 00:00:00 UTC ]
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Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees... Continue reading at Advertising Age
[ Advertising Age | 2015-02-24 00:00:00 UTC ]
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A group of investors led by Axel Springer SE, Europe's biggest newspaper publisher, has paid $25 million for a stake in Business Insider Inc. as the German media company seeks to expand its digital... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2015-01-29 00:00:00 UTC ]
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Bustle CEO Bryan Goldberg just raised another $15.5 million in venture capital for his women's interest site, and says, no, there is no publishing bubble. The post Bustle CEO: Depending on Facebook is a mistake appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-12-19 00:00:00 UTC ]
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Amazon c.e.o. Jeff Bezos has admitted to making “billions of dollars of failures” at the company, and has said it does not matter. Speaking at Business Insider’s Ignition conference, Bezos also addressed the dispute the online retailer had with Hachette Book Group in the US, which has now been... Continue reading at The Bookseller
[ The Bookseller | 2014-12-04 00:00:00 UTC ]
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Web publishers for 15 years have struggled with getting readers to pay for content they are accustomed to acquiring for free. Pay walls have been built and dismantled, print-and-digital packages have launched and often failed, but Google's going to see if viewers are happy to throw coins into... Continue reading at AdWeek
[ AdWeek | 2014-11-21 00:00:00 UTC ]
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The digital publisher has acquired Coliloquy, a company that produces choose-your-own-adventure enhanced ebooks and apps. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-14 00:00:00 UTC ]
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UPDATE: This morning's crash of Google's DoubleClick ad server took down ads for more than 55,185 websites, equivalent to 315 ad network outages, according to data from online monitoring firm Dynatrace. Around 9 a.m. this morning, Google's DoubleClick ad server, which powers advertising for... Continue reading at AdWeek
[ AdWeek | 2014-11-12 00:00:00 UTC ]
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The explainer video has become a pervasive format across digital publishers, from BuzzFeed to Business Insider. It’s not a new invention, but it’s proving more and more attractive to publishers as they aim to grow their Web video operations. Here’s why. The post Why publishers are flocking to... Continue reading at Digiday
[ Digiday | 2014-10-27 00:00:00 UTC ]
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Facebook is taking the wraps off its mobile ad network after saying the early results helped lead to big gains for apps like Shazam and game makers like Glu Mobile, the developer behind Kim Kardashian: Hollywood. The company said today that the Facebook Audience Network is now open to all... Continue reading at AdWeek
[ AdWeek | 2014-10-07 00:00:00 UTC ]
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A half-dozen of the 27 newcomers on the Forbes annual list of the 400 richest U.S. citizens disclosed this week are from the San Francisco Bay Area, including four in technology, one in biotechnology and one in venture capital. Topping the newcomer list in net worth was Jan Koum, co-founder and... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-10-01 00:00:00 UTC ]
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Kim Kelleher, the former president of digital publisher Say Media, was named VP-publisher of Wired magazine, parent company Conde Nast said Tuesday.The appointment marks a return to magazines for Ms. Kelleher, who was VP-publisher of Conde Nast's Self for six years before heading to Time Inc. in... Continue reading at Advertising Age
[ Advertising Age | 2014-09-10 00:00:00 UTC ]
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Every digital publisher wants more site visitors. But Mashable seems to care even at least as much about acquiring YouTube viewers -- if not more. The post Why Mashable centers its video strategy on YouTube appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-08-28 00:00:00 UTC ]
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Facebook has smashed all estimates in its earnings and revenue report this week, largely thanks to its robust mobile ad business. The results slapped down any niggling doubts among critics about the social network's ability to transform itself from a simple communication website to a... Continue reading at Betanews
[ Betanews | 2014-07-25 00:00:00 UTC ]
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German news publishers are escalating their fight to get a cut of the ad revenue that Google makes when it republishes parts of their news articles.The publishers’ society VG Media has started legal proceedings against Google after the search-engine giant refused to negotiate with the collecting... Continue reading at PC World
[ PC World | 2014-06-18 00:00:00 UTC ]
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For digital publishers ranging from the Business Insider to Quartz to the Huffington Post, all roads lead to India. Here's why. The post India: Publishing’s next great frontier appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-06-11 00:00:00 UTC ]
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Tina McIntyre has been promoted to the newly created role of executive director, strategic planning and digital publisher for Little, Brown Books for Young Readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-11 00:00:00 UTC ]
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Business Insider, one of the sites at the forefront of creating a native digital publishing model, happily announced the other day an additional investment of $12 million, bringing its total to about $30 million. Started by former securities ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-03-17 00:00:00 UTC ]
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Text-based Web publishers like Business Insider and Vox Media are trying their hands at video. But some are doing a better job of it than others. The post Digital publishers chase video with mixed results appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-03-07 00:00:00 UTC ]
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