Adland Vet Mitchell Caplan Joins IBT Media as First CMO

IBT Media, the company perhaps best known for buying and reviving Newsweek, hired Mitchell Caplan, the chief marketing officer at creative agency Olson, as its first CMO, the company announced today.The addition of Mr. Caplan marks the latest step forward for this digital publisher, which is hiring so quickly it "literally cannot build cubicles fast enough," according to one staffer. IBT Media has about 210 employees, up from 150 in 2014, a spokeswoman for the company said.Unlike many of its competitors in the digital media world -- such as Business Insider, Vox and BuzzFeed -- IBT Media has not taken on venture capital and instead funded itself entirely on ad revenue. A spokeswoman did not respond to Ad Age's inquiry about the company's 2014 revenue. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-06-24 00:00:00 UTC ]

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FaZe Clan stock will trade on the Nasdaq after SPAC deal: Read CEO Lee Trink’s memo to staff

In an internal company memo, Trink says FaZe Clan is “evolving from a digital publisher into an intellectual property engine.” FaZe Clan, the gaming and entertainment content platform, has announced its plans to go public through a proposed SPAC deal that gives the company a $1 billion... Continue reading at Fast Company

[ Fast Company | 2021-10-25 10:18:25 UTC ]
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IAC’s Dotdash to Acquire Meredith in $2.7 Billion Acquisition

Dotdash, the digital publisher owned by IAC, announced Wednesday evening that it has reached an agreement to acquire Meredith Corp., a holding company whose titles include iconic properties like People, Southern Living and Better Homes & Gardens. Dotdash will purchase Meredith at a price of... Continue reading at AdWeek

[ AdWeek | 2021-10-06 22:53:29 UTC ]
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‘Harder than I expected’: Confessions of a media employee on their experience returning to the office

A senior editor at a digital publisher had been looking forward to working from the company’s office but, with masks now required, has found there aren’t many reasons to go. The post ‘Harder than I expected’: Confessions of a media employee on their experience returning to the office appeared... Continue reading at Digiday

[ Digiday | 2021-08-16 04:01:00 UTC ]
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BuzzFeed Closes In on Deal to Go Public

The digital publisher is said to be on the verge of announcing a SPAC merger that would take the company public. Continue reading at The New York Times

[ The New York Times | 2021-06-24 15:16:53 UTC ]
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‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores

CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-03 05:01:00 UTC ]
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‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores

CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-03 05:01:00 UTC ]
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Germany’s Bookwire and Denmark’s Saga Egmont: Spanish-Language Content

Distributor Bookwire and digital publisher Saga Egmont partner to make thousands of Spanish-language ebooks and audiobooks available. The post Germany’s Bookwire and Denmark’s Saga Egmont: Spanish-Language Content appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-01-28 18:48:43 UTC ]
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‘Help us solve goals that we can’t solve in person’: How Industry Dive soared revenue as B2B budgets migrated to digital

The B2B digital publisher generated $60 million in revenue in 2020, ahead of expectations going into the year. The post ‘Help us solve goals that we can’t solve in person’: How Industry Dive soared revenue as B2B budgets migrated to digital appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-10 05:01:23 UTC ]
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The Breonna Taylor decision, violence, and power

On Wednesday, Black Lives Matter protesters in Louisville and around the world waited with bated breath for an announcement from Daniel Cameron, Kentucky’s attorney general: a charging decision, or lack thereof, in the case of Breonna Taylor, an emergency medical technician who was killed by... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-09-25 12:37:49 UTC ]
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Level the Playing Field: 5 Questions to Ask Your Video Strategist

Every digital publisher worth their salt has some form of video on their websites. They may be using existing content, or they could be leaning into user generated content, but the transition from text to video that began a decade back has had a major effect on the entire publisher workforce,... Continue reading at Digiday

[ Digiday | 2020-07-07 02:05:37 UTC ]
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Leigh Stein’s ‘Self Care’ chronicles the rise and reckonings of the girlboss era

The author’s debut novel presciently captures the girlboss era right as it seems to be coming to an end. Whether you loved them or hated them, few entrepreneurs generated more buzz in the 2010s than so-called “girlbosses”—young, mostly white, female founders who disrupted industries including... Continue reading at Fast Company

[ Fast Company | 2020-06-30 05:00:00 UTC ]
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B2B Publishers Call to End Data Misuse in Online Ad Auctions

A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
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How The Local’s Nine News Sites Tweaked Their Way to 11,000 New Paying Members During the Pandemic

Digital publisher The Local quickly became a focal point for English speakers across Europe when cases of the coronavirus were Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-06-17 19:30:22 UTC ]
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Axel Springer Merges eMarketer, Business Insider Intelligence to Form ‘Insider Intelligence’

eMarketer, founded in 1996 and acquired by German publishing company Axel Springer in 2016, is being merged with Business Insider Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-05-06 21:51:48 UTC ]
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Watch: Condé Nast's Pam Drucker Mann on the state of media in the pandemic

In this live episode of Ad Age Remotely, Condé Nast's chief revenue officer discusses how the publishing giant is navigating managing costs and ad revenue.  Continue reading at Advertising Age

[ Advertising Age | 2020-04-30 14:45:12 UTC ]
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Watch live at 10 a.m. EDT: Condé Nast's Pam Drucker Mann on the state of media in the pandemic

In this live episode of Ad Age Remotely, Condé Nast's chief revenue officer discusses how the publishing giant is navigating managing costs and ad revenue.  Continue reading at Advertising Age

[ Advertising Age | 2020-04-30 12:45:12 UTC ]
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Watch live Thursday at 10 a.m. EDT: Condé Nast's Pam Drucker Mann on the state of media in the pandemic

In this live episode of Ad Age Remotely, Condé Nast's chief revenue officer discusses how the publishing giant is navigating managing costs and ad revenue.  Continue reading at Advertising Age

[ Advertising Age | 2020-04-29 22:14:12 UTC ]
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Amplifying the coronavirus protests

As the coronavirus quarantine stretches into its second month, some people are pushing the boundaries of the lockdown restrictions. Many of them are just going for a drive or trying to play Frisbee in a park. But in a number of cases, groups of protesters have gathered at town halls and other... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-04-22 11:50:46 UTC ]
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As brands block coronavirus, streaming app Newsy opens an ad slot free from bad news

Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age

[ Advertising Age | 2020-04-17 17:36:26 UTC ]
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Jeffrey Archer does 10-year foreign rights deal with Saga Egmont

Jeffrey Archer has signed a deal with digital publisher Saga Egmont to make his 37 books available across 11 languages. Continue reading at The Bookseller

[ The Bookseller | 2020-04-15 09:23:29 UTC ]
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