For most magazine companies, 2014 was a difficult year. Backs against the wall, publishers looked beyond print for growth -- to digital media, live events, consumer products and TV deals.Vice magazine is way ahead of them.The free magazine founded in 1994 as Voice of Montreal has grown into one of the hottest media properties across multiple platforms, making it the magazine brand that can back up what so many publishers claim: We're not just a magazine company anymore. Thanks to a pair of investments in September from A&E Networks and Technology Crossover Ventures worth a combined $500 million, Vice is now valued north of $2.5 billion. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-01-12 00:00:00 UTC ]
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Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: The New York Daily News, or "New York's Hometown Newspaper" as the slogan goes, has been sold to Chicago-based publishing company Tronc. The... Continue reading at Advertising Age
[ Advertising Age | 2017-09-05 00:00:00 UTC ]
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Hispanics account for almost half of annual U.S. population growth, largely through U.S. births rather than immigration (25.8% of kids aged 9 and under are Hispanic). Totaling 57.5 million people, Hispanics are 17.8% of the U.S. population and growing.That's some of the key information in Ad... Continue reading at Advertising Age
[ Advertising Age | 2017-08-28 00:00:00 UTC ]
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Foreign Policy taps a new editor-in-chief, Refinery29 names a senior fashion editor, and more… The post T Magazine, Trusted Media Brands Staff Up | People on the Move appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-08-24 00:00:00 UTC ]
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After quietly rolling out a digital publication earlier this year, Grindr is making its push into digital media official today with the launch of lifestyle site Into, which it hopes will attract ad dollars from brands looking to advertise around LGBTQ content. Into launched in March as part of a... Continue reading at AdWeek
[ AdWeek | 2017-08-15 00:00:00 UTC ]
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Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, and digital-related news. What people are talking about today: The romance between Netflix and Disney is unraveling, or as Quartz puts it, "Disney is just beginning its conscious uncoupling from... Continue reading at Advertising Age
[ Advertising Age | 2017-08-09 00:00:00 UTC ]
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A 68-year-old man who was rejected by the prestigious Iowa Writers' Workshop has filed a complaint with the U.S. Department of Education, claiming he was discriminated against because of his age. Dan Thomson, a former lawyer and self-published author, was among the 97% of applicants to the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-07-31 00:00:00 UTC ]
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In the 37 years since Adweek first honored standout magazines in its annual Hot List, the publishing industry has undergone a massive transformation (to put it mildly), which we've been helping our readers navigate in our pages and online. As such, we felt that the Hot List itself was due for a... Continue reading at AdWeek
[ AdWeek | 2017-07-26 00:00:00 UTC ]
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With ad revenue challenging, magazine publishers including Time Inc. and Conde Nast are doubling down on brand licensing. The post Why Time, Conde Nast and other magazine publishers are charging into brand licensing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-13 00:00:00 UTC ]
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The US is in crisis - what about its literature? Michelle Dean reports on the list of American writers to watch this decade, which is as diverse as the country itselfThe 2017 list in fullIt is a strange time to be making declarations about the nature of American writing. The country’s not... Continue reading at The Guardian
[ The Guardian | 2017-04-26 00:00:00 UTC ]
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Facebook Thursday announced several updates related to branded content: enabling more pages to share it; updating its branded content tag to include the word "paid"; and cleaning up its policy and enforcement guidelines. The social network began allowing verified pages to publish branded content... Continue reading at AdWeek
[ AdWeek | 2017-03-30 00:00:00 UTC ]
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As part of an increased focus on mobile and video, the enthusiast publisher will redirect staff and resources toward sister title Ski magazine. The post AIM Ends Skiing Magazine’s Print Run after 70 Years appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-02-11 00:00:00 UTC ]
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Joyous expletives lace winners' speeches as unsuspecting editors-in-chief take home ASME awards. The post Mother Jones Wins Magazine of the Year at the 2017 Ellies appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-02-08 00:00:00 UTC ]
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Snapchat is encouraging brands to run longer video by buying bigger packages of ads. According to sources, Snap has started pitching brands on a new type of ad package called sequenced messaging, a type of sequential advertising, in recent weeks. The new ad pricing bundles video ads together... Continue reading at AdWeek
[ AdWeek | 2017-01-19 00:00:00 UTC ]
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It's the first time the BBB's National Advertising Division has held a publisher responsible for the way native advertising is presented. The post Star Magazine Pulls SlimFast Ads After Better Business Bureau Challenge appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-01-12 00:00:00 UTC ]
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In the Slate Plus bonus segment of Wednesday’s edition of the Culture Gabfest, host Stephen Metcalf chats with Dana Stevens and Laura Miller about their top 10 favorite books and films of 2016. Continue reading at Slate
[ Slate | 2016-12-16 00:00:00 UTC ]
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One year ago, the Washington Post decided it was done working with third-party ad-tech partners and instead started building its own slick tools and ad formats to tackle industry problems like speed, fraud and viewability. So, it started an internal group called Research, Experimentation and... Continue reading at AdWeek
[ AdWeek | 2016-12-09 00:00:00 UTC ]
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An independent press in Maine has found a way around reduced book coverage in newspapers and magazines by starting its own glossy magazine, which will be inserted in area newspapers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-05 00:00:00 UTC ]
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The print edition of Dolly, Australia’s long-running magazine for teenage girls, is closing after more than four decades. Here’s a look back at the changing face of the title that launched the careers of some of the nation’s most famous models• Goodbye, Dolly: December issue will be magazine’s... Continue reading at The Guardian
[ The Guardian | 2016-12-01 00:00:00 UTC ]
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More than 45 years after first hitting the shelves, pint copies of teen magazine Dolly will cease. Continue reading at Stuff
[ Stuff | 2016-11-30 00:00:00 UTC ]
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In what may very well go down in the books as the single greatest Game 7 in World Series history, the Chicago Cubs on Wednesday night exorcised a 108-year-old demon in front of the largest national TV audience to tune in to a baseball game in 25 years.According to Nielsen live-plus-same-day... Continue reading at Advertising Age
[ Advertising Age | 2016-11-04 00:00:00 UTC ]
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