As it does twice each year, GfK MRI released its latest round of magazine audience estimates—the average per-issue readership among U.S. adults for about 200 of the most widely-read magazines—based on consumer research conducted over a nine-month period. The Spring 2018 figures—drawn from the two most recent waves of survey data, running from September 2017 to May 2018—reveal that AARP The Magazine has extended its lead over People as America's most widely-read print magazine pound-for-pound, averaging an estimated 38.6 million readers per issue. AARP first overtook People for the top ranking in GfK's Fall 2017 report. While the majority of the top-ten titles saw a decline in print readership as compared to the Spring 2017 numbers, that figure represents an increase of about 0.2 percent for AARP, which the data suggest has increased its average print audience by about 105,000 readers per issue since a year ago. While its average reader increased slightly in age (64 years this year compared to 63 years, six months in Spring 2017) AARP—which publishes three separate editions of each issue for readers aged 50 to 59, 60 to 69, and 70 and up—says it's gained 479,000 readers aged 60 or younger in the past six months alone. The Costco Connection—the only other freely-distributed, membership-based magazine in the top 10—also happened to be the only other title to see a year-over-year gain in average per-issue readership, adding a little over one-million new readers for an... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-06-22 00:00:00 UTC ]
Yeah, I was in the magazine business before you were. Probably. This was from 1973 to 1977, a gentler time when baseball uniforms were double-knit and Nazis had the decency to cower in South America and Good & Plenty was a household name. It was a time, dear reader, before Photoshop. Before... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-30 14:46:31 UTC ]
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Meredith Corp. execs touted what they saw as encouraging signs for both print and digital advertising as well as a significant uptick in consumer-driven revenue on an earnings call Friday reporting the company's performance in the third quarter of 2019 (Meredith's fiscal years start in July... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-14 16:48:23 UTC ]
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Rick Reilly’s course of action isn’t to cheat the audience. The former L.A. Times, Sports Illustrated and ESPN writer sized up the room of about 30 bunched into the center of an independent book store in Manhattan Beach the other night and declared: As a golfer, your president is all about... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-22 00:00:00 UTC ]
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[caption id="attachment_154813" align="alignright" width="300"] Left to right: Genevieve Smith and Noreen Malone. (Photo: Marvin Orellana/New York Magazine)[/caption] Newly appointed New York magazine editor-in-chief David Haskell announced two of his first promotions since taking the helm.... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-04 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Time magazine is getting new... Continue reading at Advertising Age
[ Advertising Age | 2018-09-17 00:00:00 UTC ]
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[caption id="attachment_109685" align="alignright" width="488"] Meredith Corp.'s Des Moines, Iowa headquarters.[/caption] Meredith has taken further steps in its long-term reorganization strategy that began after its acquisition of Time Inc. nearly two years ago. The Wall Street Journal first... Continue reading at Folio Magazine
[ Folio Magazine | 2018-09-13 00:00:00 UTC ]
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As it does twice each year, GfK MRI released its latest round of magazine audience estimates—the average per-issue readership among U.S. adults for about 200 of the most widely-read magazines—based on consumer research conducted over a nine-month period. The Spring 2018 figures—drawn from the... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-22 00:00:00 UTC ]
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In June, select subscriber covers of Cosmopolitan, Good Housekeeping, Redbook and Woman's Day will transport readers back to the 1950s. As part of a collaboration with Amazon, the four Hearst titles will have special, peel-off top covers with the logos and fonts the titles used in the 50s, as... Continue reading at AdWeek
[ AdWeek | 2018-04-13 00:00:00 UTC ]
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Meredith Corp., which bought Time Inc. and its stable of magazines in January, plans to sell flagship publication Time as well as Sports Illustrated, Fortune and Money after completing a review of the $1.8 billion deal.The company also intends to eliminate about 1,000 jobs over the next 10... Continue reading at Advertising Age
[ Advertising Age | 2018-03-22 00:00:00 UTC ]
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Meredith Corp., which bought Time Inc. and its stable of magazines in January, plans to sell the flagship publication Time, as well as Sports Illustrated, Fortune and the Money brand, after completing a review of the $1.8-billion deal. The company also intends to eliminate about 1,000 jobs over... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-22 00:00:00 UTC ]
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Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!It's been five years since Troy Young came to Hearst to build out the magazine company's digital division. Today as the global president of digital for... Continue reading at Advertising Age
[ Advertising Age | 2018-03-15 00:00:00 UTC ]
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Time Inc. decided that if its famous magazine titles such as Time, People and Sports Illustrated were going to survive the wrenching shift from print publishing to digital viewership, the company couldn’t do it alone. And so Time agreed to be acquired by another magazine publisher, Meredith... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-11-28 00:00:00 UTC ]
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The company’s decline is readily apparent – but if the billionaire brothers’ other interests are a guide, their investment will be about more than moneyThat Charles and David Koch are putting $650m into Meredith Corp’s purchase of Time would ordinarily be cause for great soul-searching in media.... Continue reading at The Guardian
[ The Guardian | 2017-11-27 00:00:00 UTC ]
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Meredith Corp. has agreed to acquire Time Inc. for $2.8 billion including debt, swallowing the once-mighty home of Fortune and Sports Illustrated after the internet age wreaked havoc on even the most prestigious magazine titles.The $18.50-a-share offer is an all-cash one, Meredith said in a... Continue reading at Advertising Age
[ Advertising Age | 2017-11-27 00:00:00 UTC ]
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Texans will not get a say in editorial decisions, says Meredith, as it hails ‘transformative’ deal to merge magazine stablesMeredith Corporation has announced that it is buying the Time Inc publishing group in a “transformative” $1.8bn deal that joins two huge magazine companies. Meredith, which... Continue reading at The Guardian
[ The Guardian | 2017-11-27 00:00:00 UTC ]
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Earlier talks this year between Time Inc., the publisher of People and Sports Illustrated, and the Meredith Corporation fizzled out. Continue reading at The New York Times
[ The New York Times | 2017-11-16 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. You can now get an audio version of this briefing on your Alexa device. Click here, or search for "Ad Age" under "Skills" in the Alexa app.What people are talking about today: The Koch... Continue reading at Advertising Age
[ Advertising Age | 2017-11-16 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. What people are talking about today: The Houston Astros won the World Series by beating the Los Angeles Dodgers 5-1 in Game 7. Sports Illustrated prophesied the Astros' win in a cover... Continue reading at Advertising Age
[ Advertising Age | 2017-11-02 00:00:00 UTC ]
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Facebook, giving back publishers a piece of their identities, is letting them display their logos alongside headlines. It's a move meant to appease media partners that feel they've lost the power of their brands when posting articles to social media.On Tuesday, the social network released new... Continue reading at Advertising Age
[ Advertising Age | 2017-08-23 00:00:00 UTC ]
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Facebook announced Wednesday that it has invented, well, television.The social network finally revealed the details behind a new video hub that it had been developing for months. It has been in talks with publishers and networks to deliver new shows and a revamped video section to host the... Continue reading at Advertising Age
[ Advertising Age | 2017-08-10 00:00:00 UTC ]
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