A third of bookshop customers unsure about returning, Nielsen finds

Around 35% of regular bookshop customers are unsure about returning to bricks and mortar premises now lockdown has eased, according to a survey by Nielsen. Continue reading at 'The Bookseller'

[ The Bookseller | 2020-07-17 09:56:49 UTC ]
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‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform

In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-17 05:01:32 UTC ]
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National Book Tokens' hidden book brainteaser returns

National Book Tokens’ annual brainteaser the Hidden Books Game has returned for its eighth year, giving participants the chance to win a year's supply of books. Continue reading at The Bookseller

[ The Bookseller | 2020-11-12 20:46:36 UTC ]
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Nielsen Is Adding Addressable Ads to National TV Measurement in Major Shift

For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its... Continue reading at AdWeek

[ AdWeek | 2020-11-10 14:00:00 UTC ]
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BA calls for bookshops to be classified essential retailers

The Booksellers Association (BA) has written to key government ministers and Lords calling for bookshops be classed as essential retailers, allowing them to reopen during lockdown in England. Continue reading at The Bookseller

[ The Bookseller | 2020-11-10 11:56:02 UTC ]
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Toppings bookshop to expand in move to listed building

Bath bookshop Toppings & Company is to move to a listed Georgian building, and will begin expansion building works next year. Continue reading at The Bookseller

[ The Bookseller | 2020-11-08 18:39:07 UTC ]
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First Bookshop Heroes list unveiled

A new annual initiative celebrating the best of bookselling in the UK and Ireland sees 29 Bookshop Heroes hailed for their efforts in reaching readers with books—and beyond. Continue reading at The Bookseller

[ The Bookseller | 2020-11-05 23:21:06 UTC ]
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Bookshop Heroes share top bookselling tips

Some of our inaugural Bookshop Heroes — the best individual booksellers in the UK and Ireland — share the skills that are key to running a bookshop. Continue reading at The Bookseller

[ The Bookseller | 2020-11-05 16:20:56 UTC ]
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Hachette backs bookshops' online sales of Rowling's Ickabog

Hachette Children's Books has said the publisher will be "pivoting" promotional plans for J K Rowling's The Ickabog to support closed bookshops. Continue reading at The Bookseller

[ The Bookseller | 2020-11-05 10:01:07 UTC ]
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Bourne unites authors in bookshop support campaign

Author Holly Bourne has launched a campaign to support bookshops during lockdown, involving more than 300 writers so far. Continue reading at The Bookseller

[ The Bookseller | 2020-11-05 06:38:02 UTC ]
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Second print run for British bookshops travelogue

Fairlight Books is ordering a second print run of its c.e.o. Louise Boland's travelogue, Bookshop Tours of Britain. Continue reading at The Bookseller

[ The Bookseller | 2020-11-03 02:57:21 UTC ]
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Nielsen Is the Latest Company to Join The Trade Desk’s Cookie-less Unified ID 2.0

The Trade Desk today announced that Nielsen has signed on as a collaborator on its Unified ID 2.0, a cookie-less, open-source sign-on solution for the open web. This marks the third such deal within a week, as LiveRamp and Criteo just pledged their respective support for The Trade Desk's... Continue reading at AdWeek

[ AdWeek | 2020-11-02 18:23:42 UTC ]
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Review: You won't find a romance darker than Susie Yang's 'White Ivy'

Yan's debut novel overturns the tropes of the romance novel in this story about an immigrant's doomed pursuit of marriage and the American dream. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-11-02 15:00:30 UTC ]
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Retail site Bookshop makes £65k sales on UK launch day

New online retailer Bookshop.org secured sales of around £65,000 in its first day, making £16,000 for indies. Continue reading at The Bookseller

[ The Bookseller | 2020-11-02 12:21:42 UTC ]
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Click and collect might not suit us all, say indie bookshops

Indie bookshop owners and managers are gearing up for a second lockdown with optimism, though some are divided over the viability of click and collect services. Continue reading at The Bookseller

[ The Bookseller | 2020-11-02 12:15:49 UTC ]
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Measurement startup looks to fill gaps left by Nielsen and Comscore

HyphaMetrics, which enters the marketplace with $2 million investment, says it can measure down to the individual level and across linear, streaming and gaming devices. Continue reading at Advertising Age

[ Advertising Age | 2020-11-02 10:30:00 UTC ]
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B&T Returns to the Academic Library Market

Five years after it left the academic library market, Baker & Taylor has returned. The move, however, does not mean the wholesaler has any plans to get back into the retail market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-29 04:00:00 UTC ]
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Public keen to shop locally this Christmas, BA finds

A recent consumer survey conducted by the Booksellers Association has revealed strong public support for shopping locally in the run up to Christmas, in addition to an earlier start to festive buying. Continue reading at The Bookseller

[ The Bookseller | 2020-10-27 17:41:41 UTC ]
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Three bookshops make Britain's Best Small Shop 2020 shortlist

Indie stores Mr B's, Books At The Dragon's Garden and Griffin Books (pictured) are in the running to be crowned Britain's Best Small Shop 2020. Continue reading at The Bookseller

[ The Bookseller | 2020-10-22 09:29:05 UTC ]
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Returns and p.o.d. need to be reconsidered, says Blackwell's operations director

Printing on demand and bookshops' returns policies are two major areas of the industry that need to be addressed to move the trade towards a more sustainable operation, delegates at the Independent Publishers Guild conference heard on Wednesday. Continue reading at The Bookseller

[ The Bookseller | 2020-10-21 13:20:15 UTC ]
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