A novel approach to IR35

Publishing has long relied on self-employed freelancers for a diverse range of roles. From editors and copywriters to illustrators and ghost-writers, the periplectic nature of creativity has long been such that impermanence is a norm. Against that context, the publishing industry faces the new IR35 changes – also known as the Off-Payroll Rules – which come into effect on 6 April 2021. Continue reading at 'The Bookseller'

[ The Bookseller | 2021-03-09 00:04:53 UTC ]
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Other news stories related to: "A novel approach to IR35"


Sharjah’s Book City launch approaches

A year on from the announcement of the creation of Sharjah’s Book City, Ahmed Al Ameri, director of Sharjah Book Fair and chairman of the Sharjah Book Authority, said the plans were “going well”. He indicated that it will launch this year, though he did not reveal a date. Continue reading at The Bookseller

[ The Bookseller | 2016-05-06 00:00:00 UTC ]
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The Canadian approach to fighting ad blockers: trade ads for user data

U.S. publishers could learn a thing or two about fighting ad blockers from their counterparts up north. Narcity Media, which runs a pair of city-focused sites aimed at Canadian millennials, last week started asking ad blockers to log in with their Facebook accounts if they wanted to read its... Continue reading at Digiday

[ Digiday | 2016-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored content #facebook accounts #ad blockers #user data


Deadline approaches for Deborah Rogers Foundation Writers' Award

The deadline for the submissions for the inaugural £10,000 Deborah Rogers Foundation Writers' Award is fast approaching.  Continue reading at The Bookseller

[ The Bookseller | 2015-12-24 00:00:00 UTC ]
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Why the soft-sell approach to ad blocking doesn’t work

It’s a growing problem for ad-supported publishers: How do you get people to stop using ad blocking software? Short of forcing them to see ads they don’t want to, many publishers including The Washington Post and Atlantic are trying to appeal to them with polite entreaties. But some say the soft... Continue reading at Digiday

[ Digiday | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers including #ad-supported publishers #growing problem #soft-sell approach #work appeared


Why The Soft-Sell Approach to Ad Blocking Doesn't Work

It’s a growing problem for ad-supported publishers: How do you get people to stop using ad blocking software?   Short of forcing them to see ads they don’t want to, many publishers including The Washington Post, Atlantic and ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers including #ad-supported publishers #growing problem #soft-sell approach


Behind the Authors Guild's New Proactive Approach

A membership survey, contract initiative, and a dues hike are part of the organization's new program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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New B&N Chief Touts “Omni-channel” Approach

In remarks accompanying the release of Barnes & Noble’s first-quarter results for fiscal 2016, executives stressed that future growth for the retailer will involve integrating its retail, website, and Nook operations to allow customers to buy books anytime, anywhere, regardless of format. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nook operations #future growth #executives stressed #barnes noble


How 4 publishers are approaching the Apple News app

Some publishers took a cautious approach to posting straight to Facebook, but many are going all in with Apple News, with plans to post their full online content offering to the app when it launches Sept. 16. The approach reflects a growing acceptance by publishers that they need to go where the... Continue reading at Digiday

[ Digiday | 2015-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple news #cautious approach


Mic’s social approach to distributing its first Obama interview

Mic’s first interview with President Obama is available on Mic.com, which received more than 16 million visitors in July. The full interview is also available on its mobile app, Facebook and YouTube. But the distribution strategy doesn’t end there, as the publisher has also been sharing... Continue reading at Digiday

[ Digiday | 2015-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile app #president obama #full interview #post mic


BlockFeed’s geotagged approach to local news

There’s no shortage of challenges for local news publishers. Not only are the scale and monetization issues still unresolved, but now local news sites also risk being edged out on tech and data by their pure-play tech counterparts. Consider BlockFeed, a news aggregation app that culls geotagged... Continue reading at Digiday

[ Digiday | 2015-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing trove #monetization issues #local news


'New team' at Hesperus as HBG arbitration approaches

Hachette Book Group in the US and Hesperus Press have begun arbitration proceedings to resolve the dispute involving royalties for Hesperus' English-language edition of Jonas Jonasson's The 100-Year-Old Man who Climbed Out of the Window and Disappeared. The two parties are understood to be... Continue reading at The Bookseller

[ The Bookseller | 2015-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jonas jonasson #hesperus press


Hearst’s new platform approach: ‘You have to get it right at the start.’

The platform approach has become a favorite tactic of publishers in the quest for scale. But while multi-title publishers Time Inc. and Condé Nast are cautiously rolling out platforms at an individual brand level, Hearst is taking a shortcut to scale. Hearst has created a centralized contributor... Continue reading at Digiday

[ Digiday | 2015-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post hearst


Hearst takes a promiscuous approach to programmatic

The premium publisher knock against programmatic sales is that it will undermine direct sales and erode ad rates. Hearst Magazines Digital Media claims it’s done the opposite with a diversified sales strategy that makes its inventory widely available and without restrictions. “We fish in a lot... Continue reading at Digiday

[ Digiday | 2015-04-01 00:00:00 UTC ]
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Facebook and Publishers Take Cautious Approach to Content Tie-Up

The march towards media companies publishing content directly to Facebook continues.Barely a month after Facebook Chief Product Officer Chris Cox said publicly that the social network wants to host media companies' articles and videos, The New York Times reported that BuzzFeed, National... Continue reading at Advertising Age

[ Advertising Age | 2015-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #coming months #national geographic #cautious approach #facebook continues


Deadline approaches for BIA submissions

Companies submitting nominations for the Bookseller Industry Awards have just over a week to go to complete their entries. The awards, now in their 10th year, recognise excellence in the book business. Continue reading at The Bookseller

[ The Bookseller | 2015-02-12 00:00:00 UTC ]
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A Data Scientist Explains Some Approaches to “Big Data”

Context is everything when it comes to analyzing data, says Hilary Mason. Are you selling a million copies of a book, or one copy of a million books? The post A Data Scientist Explains Some Approaches to “Big Data” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-19 00:00:00 UTC ]
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As New Bloomberg Business Site Approaches, Company Eyes Larger Audience

Bloomberg L.P. has spent the last year pouring money and resources into its media arm -- which still labors in the shadow of the terminal business that made Michael Bloomberg a billionaire -- to better attract audiences and advertisers. Now the most visible results of its work are about to... Continue reading at Advertising Age

[ Advertising Age | 2014-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big feature #attract audiences


Director Ana Lily Amirpour's Guide To Filmmaking And "Back to the Future" Approach to Creativity

How she dodged the Hollywood complex to make A Girl Walks Home Alone at Night.In a world where Hollywood is investing more and more into comic book heroes and reboots, it's perhaps unsurprising that a black and white Iranian vampire western wouldn't be the easiest pitch to studios. Ana Lily... Continue reading at Fast Company

[ Fast Company | 2014-11-21 00:00:00 UTC ]
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Paul Kingsnorths The Wake: a novel approach to Old English

Prize-winning fiction set in 11th century and using innovative language gains critical success after rejection by mainstream publishersOf the 120 reader reviews on Amazon for Paul Kingsnorths debut novel The Wake, most are either adoring five stars hailing one of the most unexpectedly exciting... Continue reading at The Guardian

[ The Guardian | 2014-11-09 00:00:00 UTC ]
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It's Time to Take a Responsive Approach to Content Marketing

Lots of companies are grouping a few writers and designers together and proclaiming themselves "brand newsrooms," but most of the messaging that comes out of newsrooms like these feels stale and awkward. The culprit? Process. Most brands won't let a single Tweet, Facebook image, or banner ad out... Continue reading at Advertising Age

[ Advertising Age | 2014-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #banner ad #content producers