A hunger for personalisation

Personalised books, created via an app or online, are increasingly popular – just look at the success of Wonderbly or Penwizard. It seems strange, then, that this vogue for personalisation has not transferred to the genre of cookery publishing, despite the obvious synergy. Cookery book sales continue to thrive in the UK, but it is not hard to see why there might be appetite for a more bespoke product. Continue reading at 'The Bookseller'

[ The Bookseller | 2021-01-13 13:45:48 UTC ]
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[ Los Angeles Times | 2012-03-27 00:00:00 UTC ]
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Penguin to offer personalised kids books with new app

Written By: Caroline Horn Publication Date: Wed, 31/08/2011 - 08:05 Penguin is aiming to bring traditional family storytelling into the digital arena with a new picture book reader app, Me Books, which enables parents and carers to personalise stories by selecting parts they want to record... Continue reading at The Bookseller