With summer largely in the rearview mirror, marketers are attending conferences and generally revealing more media- and brand-related data. Here are nine of such stats that caught our eye last week. 1. During a Re/code podcast, BuzzFeed CEO Jonah Peretti said that more than 75 percent of his digital publisher's views for all content come from non-BuzzFeed networks. More specifically, he shared that Facebook video produces 27 percent of the views and Snapchat brings in 21 percent. 2. PubMatic CEO Rajeev Goel told an audience at Dmexco that about 40 percent of Germans use ad blockers, a significant spike from the estimated 10 percent of Americans who block ads. Publishers are rightfully scared of the phenomenon, especially since Apple's IOS9 system became available last week. It allows developers to sell ad-blocking apps on it for iPhones. 3. Also speaking at Dmexco, Amy Cole, head of brand development for Instagram EMEA, made the case for brands to buy ads on Instagram, citing data from 400 Nielsen studies covering two years of campaigns. Per Cole, 97 percent of ads have generated "significant" ad recall, with the average campaign boosting recall by 17 points. 4. JD.com, China's largest business-to-consumer site, has more than 600 million users and 373 million people who purchase straight from the site. 5. Anonymity app Whisper touts more than 10 million users, 10 billion page views a month and a whopping 1 million app users every minute. 6. Remember Lauren Conrad... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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Local newspaper publisher NYC Community Media, which fled its Canal Street home last week and is now publishing from 1 MetroTech Center in Brooklyn, is putting its experience as a storm-driven nomad to use. On Friday, it will launch a weekly paper called NYC Reconnects, and a website,... Continue reading at Crains New York
[ Crains New York | 2012-11-07 00:00:00 UTC ]
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The Ruler of Sharjah has called on publishers to embrace digital, but make sure authors and... Continue reading at The Bookseller
[ The Bookseller | 2012-11-07 00:00:00 UTC ]
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Sales of children's books soared last week as schools broke for the first holiday of the new... Continue reading at The Bookseller
[ The Bookseller | 2012-11-06 00:00:00 UTC ]
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#schools broke
Tunisia’s ISLAMeBooks, one of several new digital start-ups in the Arab world, is looking to help explain Islamic practice and theology to a wider readership. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-06 00:00:00 UTC ]
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Publishers and library suppliers say the UK academic library market is faring better than... Continue reading at The Bookseller
[ The Bookseller | 2012-11-05 00:00:00 UTC ]
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Evidence suggests that the most successful ebook retailers build on the mistakes of the predecessors and being first-to-market isn't a key to success. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-05 00:00:00 UTC ]
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Addressing the differences between the various international book markets is one of the missions we have here at Publishing Perspectives. It's perhaps the key reason we exist. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-02 00:00:00 UTC ]
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Overlooked in the much of the discussion of the Penguin Random House merger is just how important Latin America, China and India are to the deal. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-01 00:00:00 UTC ]
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The practice of digital journalism was both tested and proved yesterday as Hurricane/Super Storm Sandy bore down on the East Coast during an unforgettable night for millions of Americans. While digital media outlets have been dutifully covering the storm for days, several prominent New... Continue reading at AdWeek
[ AdWeek | 2012-10-30 00:00:00 UTC ]
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To take advantage of the many exciting opportunities in the book market today, you need a partner that understands your business and offers a variety of tailored solutions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-10-29 00:00:00 UTC ]
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General George S. Patton Jr. once famously said that "A good solution applied with vigor now is better than a perfect solution applied ten minutes later." Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-10-29 00:00:00 UTC ]
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The book publishing industry is dealing with two conflicting trends at the moment: the number of individual titles produced continues to rise while the number of print units sold continues to fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-10-29 00:00:00 UTC ]
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For decades, large and small publishers alike have wrestled with one simple but crucial question about their books, on which success and failure often hang in the balance: How many copies should we print? Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-10-29 00:00:00 UTC ]
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This week's issue of Publishers Weekly magazine includes a feature on how digital printing is changing book production and the printer-publisher relationship. There is also a supplement on Kodak's role in that transition. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-10-29 00:00:00 UTC ]
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High-speed inkjet printing has been described as the biggest development in book publishing in the past 50 years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-10-29 00:00:00 UTC ]
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Digital print production has long been heralded for its ability to offer publishers the capability to economically produce books as needed and in smaller quantities than traditional offset printing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-10-26 00:00:00 UTC ]
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Technology Review has relaunched itself as MIT Technology Review, completing a digital-first transformation worthy of its cutting-edge namesake. Continue reading at Folio Magazine
[ Folio Magazine | 2012-10-26 00:00:00 UTC ]
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At Frankfurt's annual Rights Directors Meeting, Wuping Zhao told the audience that Chinese publishers acquired rights to 15,592 foreign titles in 2011, up from just 1,664 in 1995. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-26 00:00:00 UTC ]
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Icon Books' title The Horologicon by Mark Forsyth is following in the footsteps of its... Continue reading at The Bookseller
[ The Bookseller | 2012-10-25 00:00:00 UTC ]
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HarperCollins has released the digital figures of its Man Booker Prize-winning titles Wolf Hall... Continue reading at The Bookseller
[ The Bookseller | 2012-10-24 00:00:00 UTC ]
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