With summer largely in the rearview mirror, marketers are attending conferences and generally revealing more media- and brand-related data. Here are nine of such stats that caught our eye last week. 1. During a Re/code podcast, BuzzFeed CEO Jonah Peretti said that more than 75 percent of his digital publisher's views for all content come from non-BuzzFeed networks. More specifically, he shared that Facebook video produces 27 percent of the views and Snapchat brings in 21 percent. 2. PubMatic CEO Rajeev Goel told an audience at Dmexco that about 40 percent of Germans use ad blockers, a significant spike from the estimated 10 percent of Americans who block ads. Publishers are rightfully scared of the phenomenon, especially since Apple's IOS9 system became available last week. It allows developers to sell ad-blocking apps on it for iPhones. 3. Also speaking at Dmexco, Amy Cole, head of brand development for Instagram EMEA, made the case for brands to buy ads on Instagram, citing data from 400 Nielsen studies covering two years of campaigns. Per Cole, 97 percent of ads have generated "significant" ad recall, with the average campaign boosting recall by 17 points. 4. JD.com, China's largest business-to-consumer site, has more than 600 million users and 373 million people who purchase straight from the site. 5. Anonymity app Whisper touts more than 10 million users, 10 billion page views a month and a whopping 1 million app users every minute. 6. Remember Lauren Conrad... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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Have a well-defined set of expectations for customers based on platform and device. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-07 00:00:00 UTC ]
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Lauded for its digital content recently, National Geographic is taking steps to sync that award-winning multimedia content across all channels. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-07 00:00:00 UTC ]
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Mexico's digital publishing industry has been hampered by low internet penetration, yet the government and publishers are fighting to move ahead and innovate. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-06 00:00:00 UTC ]
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HarperCollins is challenging developers to create new digital products that reimagine... Continue reading at The Bookseller
[ The Bookseller | 2013-06-06 00:00:00 UTC ]
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For all the activity around “marketing services,” publishers in general still have a lot to learn when setting up a sales operation around this kind of service strategy. The lessons typically center on three core buckets: Culture, market approach and data. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
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Microsoft’s SkyDrive will host the latest digital issue of Complex magazine, in what might be an effective cost-saving solution for niche publications. Microsoft representatives also indicated that a similar partnership would be revealed on Thursday, with more of a pop-culture bent. The Complex... Continue reading at PC World
[ PC World | 2013-06-04 00:00:00 UTC ]
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Book Expo America, BEA, used to be the place to go to get your hands dirty with printer's ink--all the books were hot off the presses. Now the annual industry gathering at New York City's Javitz Center has been increasingly invaded by geeks. I'm one of these geeks, despite the fact that I've... Continue reading at Fast Company
[ Fast Company | 2013-05-31 00:00:00 UTC ]
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Scholastic's Julie Amitie and Gavin Brown offer nine steps to successful multi-platform storytelling and promotion, using The 39 Clues and Infinity Ring series as examples. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]
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Dwell Media has brought on former Yahoo VP of Commerce Brandon Huff to head its growing digital operations, including e-commerce efforts the company has been pursuing Continue reading at Folio Magazine
[ Folio Magazine | 2013-05-29 00:00:00 UTC ]
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For the first time in a long time some optimism is returning to the publishing industry. Circulation numbers and revenues were decimated by the rise of the internet and while the future for print still looks shaky, the companies behind newspapers and ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-05-28 00:00:00 UTC ]
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When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying for it. Almost a year postlaunch, it looks like advertisers are rejecting it, too. A... Continue reading at AdWeek
[ AdWeek | 2013-05-27 00:00:00 UTC ]
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In this week's PublishNews Brazil, we look at Brasilia's debate on future of digital publishing, FNLIJ's awards for kid's lit, and Brazil's turn as the focus of the Gothenburg Book Fair in 2014. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-25 00:00:00 UTC ]
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How can publishers optimize their social media outreach? HuffPo's Andrew Losowsky chats with Ed Nawotka on Twitter about how book marketers can maximize social media networks and influencers. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-22 00:00:00 UTC ]
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Despite his early support for ebooks, Stephen King latest novel, Joyland will be published in print only, with no digital version anticipated. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-22 00:00:00 UTC ]
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Dan Brown's hotly anticipated Inferno (Bantam Press) has become one of the fastest-selling... Continue reading at The Bookseller
[ The Bookseller | 2013-05-21 00:00:00 UTC ]
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Recharge your book marketing strategy, boost your outreach success and build lasting relationships with readers and customers at the Reaching Readers Conference on May 28. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-21 00:00:00 UTC ]
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The Argentine government’s economic protectionism is thwarting the growth of ebook sales,... Continue reading at The Bookseller
[ The Bookseller | 2013-05-20 00:00:00 UTC ]
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Little, Brown's Blackfriars digital-only imprint will publish a novel created by authors... Continue reading at The Bookseller
[ The Bookseller | 2013-05-20 00:00:00 UTC ]
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Jeffrey Yamaguchi, Director of Digital Marketing at Abrams Books, talks about what today's book marketers need in their toolbox to execute successful advertising campaigns. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-15 00:00:00 UTC ]
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Jenkintown, PA (May 14, 2013) — MEI Portico™ version 2.5 has been released today as part of Managing Editor Inc.’s lineup of solutions for digital publishers. MEI's Portico delivers a tailored app experience ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-05-15 00:00:00 UTC ]
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