6 Email Marketing Myths Debunked

HarperCollins executives Sam Missingham and Jim Hanas debunk 6 myths about email marketing for book publishers and share best practices. The post 6 Email Marketing Myths Debunked appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2015-12-10 00:00:00 UTC ]

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Global Kids Connect 2017: Publishers Tackle Hot Topics

Four top children’s book publishers and agents closed out this year's GKC conference with a discussion of global trends. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-12-12 00:00:00 UTC ]
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Information Overload: Curation as an Essential Service of Book Publishers

UK publisher and commentator Michael Bhaskar talks of the centricity he sees in curation as the essential service and activity of publishers. The post Information Overload: Curation as an Essential Service of Book Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-12-11 00:00:00 UTC ]
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BookExpo 2017: Big New Kids' Books

Children’s book publishers were highlighting titles for all ages and interests as BookExpo got underway on Thursday. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-01 00:00:00 UTC ]
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No, ebooks aren't dying. But their domination has hit a speed bump

It wasn't so long ago that book publishers and bookstore owners were quailing about the coming of ebooks, like movie theatre owners at the dawn of the television age. Continue reading at Stuff

[ Stuff | 2017-05-11 00:00:00 UTC ]
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Telling Trump’s Story to Children: For Book Publishers, It’s Tricky

“A True Book: President Donald Trump” describes Mr. Trump’s real estate career, as well as public perceptions of his opponent during the election, Hillary Clinton. Continue reading at The New York Times

[ The New York Times | 2017-04-06 00:00:00 UTC ]
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Children's Books in China 2017: A Brief Look at Some of China’s Biggest Children’s Publishers

A quick survey conducted by Beijing-based Bookdao for this PW report has identified 10 of the largest children’s book publishers in China, based on their consolidated revenues. Here is the list in alphabetical order. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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Next Steps in Digitization for Book Publishers

Improving discovery and workflow efficiency are in the digital cards for publishers in 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-20 00:00:00 UTC ]
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How Rewarding Are Book Awards? Australia’s Industry Debates the Costs

Some book publishers in Australia question whether the expense of entering the increasing number of book awards is worth the potential end result. The post How Rewarding Are Book Awards? Australia’s Industry Debates the Costs appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-12-12 00:00:00 UTC ]
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‘Sell More, Serve More’: FutureBook’s Bracing Message

Speakers at the 2016 FutureBook Conference in London emphasized putting disruptive technology to work for book publishers and readers, not fearing it. The post ‘Sell More, Serve More’: FutureBook’s Bracing Message appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-12-05 00:00:00 UTC ]
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Book Publishers See Third-Quarter Bounce

Results in the July-September period improve after a disappointing start to 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-11 00:00:00 UTC ]
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BIBF: Dohle warns on impact of subscription model

Heavy readers switching to use ebook subscription services would have a "huge impact" on the revenue of book publishers, c.e.o of Penguin Random House (PRH) US Markus Dohle has warned. Continue reading at The Bookseller

[ The Bookseller | 2016-08-26 00:00:00 UTC ]
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PBAA and IPDA Announce Merger

Magazines and Books Retail Association will cater to magazine and book publishers, national distributors, wholesalers, and retailers. The post PBAA and IPDA Announce Merger appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-21 00:00:00 UTC ]
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German Children’s Book Publishers on the Language of Illustration

Can a country have a particular illustration style or aesthetic? Four German publishers tackle this question as the Bologna Book Fair takes place. The post German Children’s Book Publishers on the Language of Illustration appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-04-06 00:00:00 UTC ]
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German Publishers on Promising Licensing Markets Around the World

Ahead of the Bologna Book Fair, where Germany is Guest of Honor, German children’s book publishers about the rights opportunities they are seeing globally. The post German Publishers on Promising Licensing Markets Around the World appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-30 00:00:00 UTC ]
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Translation Funding Available from Spain’s Ministry of Culture

Book publishers can apply by April 4, 2016 for translation funding for works originally published in Spanish, Basque, Catalan or Galician. The post Translation Funding Available from Spain’s Ministry of Culture appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-09 00:00:00 UTC ]
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Supreme Court denies Apple appeal in ebooks price fixing case

Apple will pay $450 million as a settlement for ebook price fixing after the U.S. Supreme Court declined to hear the company's appeal of a lower court's antitrust ruling.The Supreme Court's decision Monday ends Apple's appeal of the antitrust case against the company and five book publishers and... Continue reading at PC World

[ PC World | 2016-03-07 00:00:00 UTC ]
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6 Email Marketing Myths Debunked

HarperCollins executives Sam Missingham and Jim Hanas debunk 6 myths about email marketing for book publishers and share best practices. The post 6 Email Marketing Myths Debunked appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-12-10 00:00:00 UTC ]
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The Persistence of Email Marketing for Book Publishers

Email marketing is still very good for books — particularly ebooks — and has arguably never been better, argues HaperCollins' Jim Hanas. The post The Persistence of Email Marketing for Book Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-12-10 00:00:00 UTC ]
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Black authors don’t write only for white women | Dreda Say Mitchell

Yes, book publishers have a problem with writers of colour – it’s just not the one Man Booker prizewinner Marlon James describesThere are so few ethnic minority voices in publishing and the media that when one criticises another it has come to be regarded as a form of strike-breaking. Knowing... Continue reading at The Guardian

[ The Guardian | 2015-12-02 00:00:00 UTC ]
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List Growth Alone Won’t Drive Success in Email Marketing

Folio: and WhatCounts team up on a survey revealing how publishers need to get a better handle on ROI and content value. The post List Growth Alone Won’t Drive Success in Email Marketing appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-10-26 00:00:00 UTC ]
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