BARCELONA, Spain—Media executives from television, online and magazine news organizations are optimistic that a mostly mobile audience will present new opportunities for reporting and engagement, even while revenue challenges remain. Speaking on a Mobile World Congress panel Thursday, executives said there are still challenges with making money and efficiently streaming data on mobile. (Elisabetta Romano, head of TV and media at Ericsson, pointed out that experiencing a six-second delay can be as stressful as watching a horror movie alone or doing a math test.) For Arlie Sisson, Condé Nast's vp of product and design, 2016 is "the most exciting year to be in content" as legacy publications continue to test their tech talent through branded and editorial innovations. Here are five ways the mobile audience is changing modern media: 1. New partnerships are possible. The mobile era allows legacy publications to collaborate with new media properties and tech companies in ways they couldn't a few years ago, Sisson said. "How do we monetize this differently? We look to our partners for that," she said. "There are new partners in this space. We just revealed the first cover of Vanity Fair on Snapchat, the first publication to do a pop-up channel. Totally monetizable. It's so exciting and a beautifully done demographic in that sense—but on the same side, a new and interesting product that our sales team is excited to take out to market because it's new." 2. Media has been... Continue reading at 'AdWeek'
[ AdWeek | 2016-02-26 00:00:00 UTC ]
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While consuming news has become one of the more popular activities for tablet users, access to it is still largely conducted through a browser, not specialized apps, says a new study released by the Pew Research Center and The Economist Group Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-25 00:00:00 UTC ]
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The highly anticipated launch of Apple's new iOS 5 is now here and with the new functionality comes new features--including one that publishers may find particularly valuable. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-13 00:00:00 UTC ]
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The Financial Times will close FT Tilt, a premium online financial news and analysis service for finance professionals in emerging markets, at the end of October. "We propose to close FT Tilt at the end of October," an FT spokesperson told FOLIO:. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-13 00:00:00 UTC ]
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The highly anticipated launch of Apple's new iOS 5 is now here and with the new functionality comes new features--including one that publishers may find particularly valuable. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-13 00:00:00 UTC ]
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SPIN Media announced three new changes to its editorial staff: Caryn Ganz as online editor-in-chief, Christopher R. Weingarten as senior editor and David Bevan as associate editor. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-11 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 05/10/2011 - 09:00 Foyles will close its One New Change branch when its lease expires in April 2012 to "free up resources" for its forthcoming Stratford branch and recently opened Bristol shop. The booksellers at Foyles One New Change will be... Continue reading at The Bookseller
[ The Bookseller | 2011-10-05 00:00:00 UTC ]
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Gregg Michaelson, the integrated marketing president and chief marketing office with Rodale, has left the company. Michaelson was with the publisher since 2001, beginning his tenure with Rodales book division. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-30 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 27/09/2011 - 09:20 Transworld and Random House Australia have acquired debut novel The Light Between Oceans by M L Stedman, winning a nine-way auction for the title. Doubleday editorial director Jane Lawson bought UK and Commonwealth rights... Continue reading at The Bookseller
[ The Bookseller | 2011-09-27 00:00:00 UTC ]
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Written By: Gayle Feldman Publication Date: Wed, 21/09/2011 - 09:16 The debut of World Book Night US, coinciding with the UKs second go-round on 23rd April 2012, was introduced in a keynote at the Book Industry Study Group a.g.m. in New York. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-21 00:00:00 UTC ]
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Written By: Gayle Feldman Publication Date: Wed, 21/09/2011 - 09:16 The debut of World Book Night U.S., coinciding with the U.K.s second go-round next April 23rd, was introduced in a keynote at the Book Industry Study Group AGM in New York. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-21 00:00:00 UTC ]
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Swiftly and at little cost, newspapers, magazines and sites like The Huffington Post are publishing their own version of ebooks. Continue reading at The New York Times
[ The New York Times | 2011-09-19 00:00:00 UTC ]
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This year Canadian publishers face a triple challengetough economic conditions, the first big surge of ebook sales, and a dramatic shift in strategy at Indigo Books & Music, Canadas largest book retailer. But, as is often said, no one goes into publishing unless he or she is an optimist,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-09-16 00:00:00 UTC ]
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Amazon's rumoured streaming-book service would be great for businesses, students, and educators. Here's why. Continue reading at PC World
[ PC World | 2011-09-13 00:00:00 UTC ]
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With Random Houses announcement last week that it is officially dropping its print catalogues in favor of digital, the countrys biggest publisher joins the growing ranks of houses that have done away with the traditional catalogue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-09-09 00:00:00 UTC ]
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Adobe has announced that its Digital Publishing Suite will support the Newsstand feature in iOS. Continue reading at PC World
[ PC World | 2011-09-08 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 08/09/2011 - 15:50 John Wiley & Sons has reported revenue growth of 5% for its first quarter fiscal year 2012 results, up to $430m (£267.5m) from $408m, on the same period last year. Revenue for its professional and trade division grew... Continue reading at The Bookseller
[ The Bookseller | 2011-09-08 00:00:00 UTC ]
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Smiths News, the newspaper and magazine wholesaler, has completed the purchase of the remaining assets of Dawson Holdings, which include its ebook unit and its newspaper and magazine airline distribution business. Continue reading at Media Week
[ Media Week | 2011-08-23 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 19/08/2011 - 15:01 Publishers are becoming more flexible on ebook royalty rates, as UK agents receive offers of 30%35% of net receipts as standard from some US publishers. A P Watt agent Caradoc King said he was recently receiving offers... Continue reading at The Bookseller
[ The Bookseller | 2011-08-19 00:00:00 UTC ]
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Mobile advertising network JumpTap has announced partnerships with Acxiom, Datalogix, Polk and TARGUSInfo in order to target specific demographics with mobile advertisements. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
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Ad network and online publisher Glam Media says it has built a monthly audience of 200 million visitors worldwide, and now it's looking to grow by tackling the mobile market. CEO Samir Arora said he's ready to take on Apple and Google in the process. Glam is best known as a company targeting... Continue reading at AdWeek
[ AdWeek | 2011-08-17 00:00:00 UTC ]
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