3 ways agency calls for viewability will change ad buying

Agencies are pushing for transparency from publishers on all fronts, but viewability has by far become their most pressing priority. GroupM, the biggest digital media buyer in the U.S., announced it would shift its buying from open exchanges to private ones, in a push for greater transparency. With major players like this setting the new rules, the industry will have to start adapting, and soon. Sponsor content by Celtra. The post 3 ways agency calls for viewability will change ad buying appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-07-23 00:00:00 UTC ]
News tagged with: #greater transparency #major players #sponsor content

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What a $6.5 million Super Bowl ad can buy in digital media

This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-02-11 05:01:00 UTC ]
More news stories like this | News stories tagged with: #big game #digital media


Future of TV Briefing: How the TV ad measurement landscape has changed since summer

The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday

[ Digiday | 2021-11-24 05:01:00 UTC ]
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5 Ways Working at a Used Bookstore Changed Me Forever

After working a used bookstore for many years, I picked up some strange habits that I just can't seem to shake. Here are 5 of them. Continue reading at Book Riot

[ Book Riot | 2021-08-06 10:33:00 UTC ]
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ALA Working Group Calls for Change in the Library E-book Market

In a paper released this week, the American Library Association’s Joint Digital Content Working Group offered a frank assessment of the state of the library e-book market and the impact of the Covid-19 pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-03 04:00:00 UTC ]
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Ad Age Agency Report 2021: Rankings and analysis

Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2021 on May 3, 2021. A... Continue reading at Advertising Age

[ Advertising Age | 2021-05-02 18:39:14 UTC ]
More news stories like this | News stories tagged with: #agency business #agency companies #public relations #top executives #agency websites #agency report #agency missed #ll add #biggest advertisers #agencyreport@adage #email customerservice@adage #print version


What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media


What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media


Coke in giant agency review and FTC threatens Facebook: Thursday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Coke’s giant review Coca-Cola is undertaking a massive agency review that... Continue reading at Advertising Age

[ Advertising Age | 2020-12-10 10:59:27 UTC ]
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3 Ways to Start a Two-Person Book Club with a Friend

One Rioter describes three different types of two-person book clubs that have helped her make and maintain long-lasting literary friendships. Continue reading at Book Riot

[ Book Riot | 2020-10-06 10:35:00 UTC ]
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B2B Publishers Call to End Data Misuse in Online Ad Auctions

A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
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Black Writers’ Guild calls for sweeping change in UK publishing

More than 100 authors join new body calling for the industry to address deep-seated inequalities in output and personnelMore than 100 writers including Booker winner Bernardine Evaristo, Benjamin Zephaniah and Malorie Blackman have called on all major publishing houses in the UK to introduce... Continue reading at The Guardian

[ The Guardian | 2020-06-15 17:08:57 UTC ]
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Poets Call for Change at Poetry Foundation

An open letter to the Poetry Foundation signed by more than 1,800 individuals issued in response to the organization's recent statement on the killing of George Floyd and other current events calls for significant change at the organization, including the resignations of its president and board... Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #significant change #poetry foundation #open letter #george floyd


AD AGE AGENCY REPORT 2020: RANKINGS AND ANALYSIS

Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2020 on May 11, 2020. A... Continue reading at Advertising Age

[ Advertising Age | 2020-05-10 19:50:00 UTC ]
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12 novels that changed the way we live

A small collection of novels — some great, some not so great — appeared in just the right form at just the right moment to effect lasting changes. Continue reading at The Washington Post

[ The Washington Post | 2020-05-07 13:00:16 UTC ]
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Viking wins three-way auction for Langford's farming 'clarion call'

Viking has scooped an “urgent clarion call” for the British farming industry by Sarah Langford in a three-way auction. Continue reading at The Bookseller

[ The Bookseller | 2020-05-06 01:34:01 UTC ]
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The Pandemic Is Changing Book-Buying Patterns

The Covid-19 outbreak is altering what books consumers buy and where they buy them. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-24 04:00:00 UTC ]
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Vigliano Buys Back His Agency

David Vigliano has bought back the assets of his eponymous literary agency from Y Entertainment Group. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-22 04:00:00 UTC ]
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Clive Palmer buys huge ad to push plan to fund malaria drug as possible cure for Covid-19 | Amanda Meade

Mining magnate took over page two and three of the Australian for his grand scheme. Plus: News Corp journos forced to take leaveOn Friday the Australian published a double-page advertisement paid for by the mining magnate Clive Palmer, promoting his plan to fund 1m doses of the malaria drug... Continue reading at The Guardian

[ The Guardian | 2020-03-27 01:06:05 UTC ]
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Chang leaves The Good Literary Agency for David Higham

Niki Chang is leaving The Good Literary Agency (TLGA) to join David Higham Associates (DHA) in April as a literary agent. Continue reading at The Bookseller

[ The Bookseller | 2020-03-24 09:01:20 UTC ]
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“Books Find Their Way to Readers”: The Barcelona Literacy Agency Casanovas & Lynch

I SIT WITH María Lynch and Sandra Pareja in the sixth-story office of Casanovas & Lynch, a literary agency in the Gràcia neighborhood of Barcelona. Lynch is a partner at the agency, Pareja does foreign rights, and both of them are also literary agents. We talk about the many roles an agent... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2020-03-06 13:30:42 UTC ]
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