Business psychologist Tomas Chamorro-Premuzic reveals the reasons why the online publisher is so successfulWhen it comes to online content and storytelling, there are few sites as savvy as BuzzFeed, a platform that combines artificial and human intelligence to detect, produce and increase viral content. It has taken social networks by storm, accounting for a disproportionate number of posts shared, liked and discussed online and offline, attracting 10 million UK users in November.Its quirky lists (eg, "63 reasons why Bradley Cooper definitely isn't the sexiest man alive" – which simply features 63 pictures of Ryan Gosling) and interactive quizzes including "What city should you actually live in?", have caught consumer attention worldwide and are the envy and nightmare of marketers, publishers and anyone obsessed with traffic and the battle of feeds. At this year's annual Online Publishers Association meeting, every other keynote on content made reference to the BuzzFeed phenomenon, mostly to express jealousy or concern about its success.So what explains the astronomic rise of BuzzFeed? In an attempt to emulate the site's snappy and catchy lists here are 18 reasons why we love BuzzFeed:1) We are all quite average: although we hate to admit it, most people are just like most people, which is why we tend to like most of the things everybody else likes. BuzzFeed's success is largely based on sharing popular content, rather than making content popular. It's as if a publisher... Continue reading at 'The Guardian'
[ The Guardian | 2014-02-11 00:00:00 UTC ]
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By Tim Conneally, Betanews The first e-reader to be integrated with Google eBooks is from iriver and will be exclusive to Target in the US. Continue reading at Betanews
[ Betanews | 2011-07-11 00:00:00 UTC ]
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The first dedicated Google eBooks e-reader is finally headed to market. On July 17, the $139.99 iriver Story HD, will land on the shelves of Target stores nationwide, becoming the first e-reader to allow users to browse, buy and download Google eBooks directly over Wi-Fi. Continue reading at AllThingsD
[ AllThingsD | 2011-07-11 00:00:00 UTC ]
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Utne Reader, a magazine that highlights the best of independent and alternative presses, has launched Alt Wire, a socially curated digital magazine. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-07 00:00:00 UTC ]
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IGN Entertainment, the News Corporation-owned publisher of games website IGN and AskMen, has appointed Chris Shepperson to the newly created role of head of entertainment. Continue reading at Media Week
[ Media Week | 2011-07-04 00:00:00 UTC ]
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Robert Newman is now creative director with Readers Digest; he served as a consulting creative director with RD since December. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
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Men more likely to own tablets, women more likely to own e-readers according to GfK MRI. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
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If you're heading to the beach this summer and you plan to read an ebook, you won't want to take your iPad. Luckily, the latest versions of the Nook and the Kindle offer glare-free screens and other reader-friendly functions. Continue reading at AllThingsD
[ AllThingsD | 2011-06-29 00:00:00 UTC ]
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By Joe Wilcox, Betanews Nearly a quarter of US adults with household income of $75,000 have ebook readers. By ethnicity, Hispanic Americans lead other races. Continue reading at Betanews
[ Betanews | 2011-06-28 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Tue, 28/06/2011 - 09:15 E-reader ownership in the US has doubled over the past six months, the first time ownership of e-readers has reached double digits among US adults. According to a report carried out by the Pew Internet Project, the share of... Continue reading at The Bookseller
[ The Bookseller | 2011-06-28 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 16/06/2011 - 15:44 Publishers are vying to be the champions as they bring out titles to coincide with the 20th anniversary of the death of Queen star Freddie Mercury in November 2011. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-16 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 02/06/2011 - 09:33 Local authority cutbacks to the Royal National Institute for the Blinds Talking Books service are leaving blind and visually impaired book lovers without proper access to the world of reading, the RNIB has said. The service... Continue reading at The Bookseller
[ The Bookseller | 2011-06-02 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Fri, 27/05/2011 - 09:01 A new Ofsted report into the teaching of English, "Excellence in English", has highlighted schools' investment in books, home reading, book borrowing from the school library and events such as book fairs and storytelling... Continue reading at The Bookseller
[ The Bookseller | 2011-05-27 00:00:00 UTC ]
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John Malone, the chairman of Liberty Media, explained why his company made a buyout bid for Barnes & Noble valuing it at $1 billion. The decision came down to Liberty's bid for Sirius and his outlook for Nook, he said. You might look at the experience we've had with Sirius XM, Malone told... Continue reading at AdWeek
[ AdWeek | 2011-05-24 00:00:00 UTC ]
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The bare bones e-reader that Kobo released in May 2010 was intended to help sell more of its ebooks. But now the company is also seeing the merits of pursuing a hardware strategy, which includes today's unveiling of an all-new touch-enabled device. Continue reading at AllThingsD
[ AllThingsD | 2011-05-23 00:00:00 UTC ]
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This morning, the Readers Digest Association and parent company RDA Holding Co. announced that Paul R. Tomkins is set to succeed Tom Williams as executive vice president and chief financial officer with the company. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-19 00:00:00 UTC ]
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The Readers Digest Association (RDA) shared its first quarter results this morning, and fallen revenues show that the company is still nursing its wounds since Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-16 00:00:00 UTC ]
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Readers Digest has named Matthew Goldenberg general manager of Readersdigest.com. Goldenberg comes from Bloomberg, where he acted as managing editor and operations director at Bloomberg LP. At Readers Digest, Goldenberg will oversee digital operations and continue to push forward the brands... Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-12 00:00:00 UTC ]
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Barnes & Noble Inc. will unveil a new electronic book reader later this month, the bookseller told analysts and investors on Wednesday, according to a federal filing released after the close of trading. Continue reading at AllThingsD
[ AllThingsD | 2011-05-05 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 28/04/2011 - 08:00 A large proportion of iPad owners in the US have not used the device to read an ebook, a survey from media and publishing forecast firm Simba Information reveals. A report on the firm's "Trade E-Book Publishing 2011"... Continue reading at The Bookseller
[ The Bookseller | 2011-04-28 00:00:00 UTC ]
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Barnes & Noble Inc. is stepping up their e-reader offering, upping the NOOK Color experience to rival those of tablet computers like the iPad and Motorola Xoom. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-26 00:00:00 UTC ]
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