140 Characters, the Defining Quirk of Twitter, Becomes a Relic of the Past

Twitter's 140-character limit died today after a long battle with Facebook. It is survived by brands, publishers and personalities, who will miss its insistence on wit and getting to the point.That's right: Twitter is expanding its character limit on text posts to 280 characters from 140, starting with a subset of users. The company is describing the move as a test, but the writing is on the wall for this succinct art form."Although we feel confident about our data and the positive impact this change will have, we want to try it out with a small group of people before we make a decision to launch to everyone," the company said in a blog post Tuesday. "What matters most is that this works for our communitywe will be collecting data and gathering feedback along the way. We're hoping fewer Tweets run into the character limit, which should make it easier for everyone to Tweet." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-09-27 00:00:00 UTC ]

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