'Heavy hitting' campaign for new Boyd novel

Bloomsbury has promised a “high profile and heavy hitting” marketing campaign for the global release of William Boyd’s new novel Sweet Caress next week (27th August). The publisher said marketing plans include a “major” National Rail advertising campaign, third party partnerships, national television interviews and a six city speaking tour. Continue reading at 'The Bookseller'

[ The Bookseller | 2015-08-20 00:00:00 UTC ]
News tagged with: #william boyd #high profile #global release #sweet caress

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Ally taps DC universe in new campaign supporting diverse comic book creators

This is part of a broader marketing effort by the online financial company that includes its first foray into TikTok. Continue reading at Advertising Age

[ Advertising Age | 2021-10-16 17:30:00 UTC ]
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Hitting the Books: How Amazon's aggressive R&D push made it an e-commerce behemoth

Amazon is the Standard Oil of the 21st century. Its business operations and global reach dwarf those of virtually every other company on the planet — and exceed the GDP of more than a few countries — illustrating the vital importance innovation has on the modern economy. In his latest book, The... Continue reading at Engadget

[ Engadget | 2021-10-16 15:30:33 UTC ]
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China crackdown on Apple store hits holy book apps, Audible

Amazon’s audiobook service Audible and phone apps for reading the holy books of Islam and Christianity have disappeared from the Apple store in mainland China Continue reading at ABC News

[ ABC News | 2021-10-15 21:01:46 UTC ]
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Springer Nature joins climate action emission reduction campaign

Springer Nature is joining the Business Ambition for 1.5°C campaign, a call-to-action for companies to set emissions reduction targets that can collectively limit global temperature increases. Continue reading at The Bookseller

[ The Bookseller | 2021-10-15 02:29:56 UTC ]
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News Corp’s Andrew Bolt says his company’s climate campaign is ‘rubbish’

Commentator adds voice to backlash against Mission Zero editorial project which has been criticised by some longtime supporters of climate actionGet our free news app; get our morning email briefingThe prominent Murdoch commentator Andrew Bolt says News Corp Australia’s major editorial campaign... Continue reading at The Guardian

[ The Guardian | 2021-10-12 16:30:58 UTC ]
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School Librarians Must Treat the Fight for Their Future Like the Political Campaign It Is

The time has come for school librarians and their allies to abandon their traditional advocacy toolkits and to act boldly to secure the future of the profession. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-08 04:00:00 UTC ]
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Hitting the Books: A look at the 1920s airship that nearly made it to the North Pole

During the Roaring '20s just about everybody was convinced that dirigibles were not just the future of luxury travel but that these lumbering airships could also serve as platforms for scientific exploration and adventure. Why slog through malaria-infested jungles, parched deserts and frozen... Continue reading at Engadget

[ Engadget | 2021-09-18 15:30:21 UTC ]
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Hitting the Books: What exactly did Jodi Foster hear in 'Contact'?

Art may imitate life but it rarely does so with realistic fidelity. As Naomi Pequette, Space Science Programs Specialist at the Denver Museum of Nature and Science, argues in her essay "The Sounds of Contact" as part of The Science if Sci-Fi Cinema: Essays on the Art and Principles of Ten Films,... Continue reading at Engadget

[ Engadget | 2021-09-04 15:30:43 UTC ]
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Booksellers Hit the Books

A newly launched professional bookseller certification program aims to boost indie bookselling skills. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-03 04:00:00 UTC ]
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Campaign urges action with days left before copyright consultation ends

Organisers of the Save Our Books campaign against changes to the UK’s copyright laws have called on supporters to make their voice heard before the government’s consultation ends on 31st August. Continue reading at The Bookseller

[ The Bookseller | 2021-08-27 05:38:21 UTC ]
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Chinese education changes could hit ELT divisions at UK publishers

China has announced a series of reforms for private education companies, which could impact English Language Teaching (ELT) divisions at UK publishers. Continue reading at The Bookseller

[ The Bookseller | 2021-08-25 16:50:15 UTC ]
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Hitting the Books: How Tesla engineers solved the problem of exploding EV batteries

Between CEO Elon Musk's often erratic antics, strident competition from existing industry titans, and a public that is still not fully sold on the idea of traveling via electrical charge, Tesla's road to prominence has not been a smooth one. But facing a federal investigation into its driver... Continue reading at Engadget

[ Engadget | 2021-08-21 15:00:52 UTC ]
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Hamnet summer campaign employs 'living billboard'

The marketing and publicity team behind Maggie O'Farrell's Hamnet (Tinder Press) have unfurled a living billboard in south London, as part of their summer reading campaign. Continue reading at The Bookseller

[ The Bookseller | 2021-08-17 10:34:54 UTC ]
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Hitting the Books: How a radio telescope cost this West Virginia town its modernity

Deep in the heart of Appalachia, modern science and America's bucolic past meet at a unique crossroad of scientific discovery and luddite lifestyles. The Quiet Zone, by journalist Stephen Kurczy, is the story of a sleepy small town that hosts the Green Bank radio telescope. But the presence of... Continue reading at Engadget

[ Engadget | 2021-08-14 15:30:30 UTC ]
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More Price Hikes Hitting the Print Industry

Spiraling costs of raw materials, freight, logistics, and procurement due to pandemic-related restrictions have resulted in soaring prices Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
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Phaidon made further loss in 2020 as pandemic hit revenue

Phaidon made an operating loss of £1.3m in the year ending June 30th 2020, a 33% bigger loss than the previous year, due to the "adverse effects" of multiple national lockdowns, according to accounts filed at Companies House. Continue reading at The Bookseller

[ The Bookseller | 2021-07-16 04:54:45 UTC ]
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OUP turnover falls as pandemic hits

Oxford University Press recorded turnover of £754.5m in the 12 months to the end of March 2021, a 10.7% decrease on the previous year (£844.9m) and a decline of 8.6% at constant exchange rates. Continue reading at The Bookseller

[ The Bookseller | 2021-07-15 12:22:06 UTC ]
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Self-censorship hits Hong Kong book fair in wake of national security law

Far fewer politically sensitive titles are on display in the first such event since Beijing imposed sweeping new regulations Booksellers at Hong Kong’s annual book fair are offering a reduced selection of books deemed politically sensitive, as they try to avoid violating a sweeping national... Continue reading at The Guardian

[ The Guardian | 2021-07-15 10:57:25 UTC ]
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Saqi Books in London Hit by Monday’s Flash Flooding

An emergency fund has been opened to get quick aid to West London's Saqi Books, a publisher and bookstore reporting severe flood damage. The post Saqi Books in London Hit by Monday’s Flash Flooding appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-07-13 19:52:32 UTC ]
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