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Digital editions, the oft-dubbed Wild West of the publishing world, may be charted in the near future. Many publishers are investing large amounts of time and resources to navigating user behavior in tablet editions of magazines, and this data is being used in a variety of ways. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-07-21 00:00:00 UTC ]
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It's been two years since PW took the first snapshot of the publishing world on Twitter. In May 2009 we looked at the followings 16 imprints and publishers had on the social networking site. At the time, a lot of imprints weren't even on Twitter, and we thought the word "twittering" was an... Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2011-06-06 00:00:00 UTC ]
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Is the time ripe to place a bet on a brighter and profitable future for the grand dame of the publishing world? Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2011-05-24 00:00:00 UTC ]
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Each year the publishing world seems to become enamored with a new strategy that will redefine the industry. In 2011, that's marketing services. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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There may not be a ton of enthusiasm in the publishing world for Apple's new policy for subscription services--particularly when it comes to giving Cupertino a... Continue reading at 'PC World'
[ PC World | 2011-02-17 00:00:00 UTC ]
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