Let publishers take the polite or guilt-trip approach to ad blockers. Facebook is coming down hard, saying it's going to force ad blockers to see ad messages, like it or not. It could be a rallying cry for publishers but will also likely escalate the arms race with tech companies, observers... Continue reading >> [ Source: Digiday | 2016-08-09 00:00:00 UTC ]
The modified algorithm will place higher value on posts by friends, family, and colleagues — at the expense of media brands. The post Facebook’s Latest News Feed Change Sounds Like Bad News for Publishers appeared first on Folio:. Continue reading >> [ Source: Folio Magazine | 2016-06-30 00:00:00 UTC ]
Facebook has published for the first time a list of “News Feed Values,” Facebook’s secret sauce of what makes the algorithm tick. The social network is adjusting the recipe with a heavy helping of content from friends and family, likely an attempt to get people to share more, given that there... Continue reading >> [ Source: Digiday | 2016-06-29 00:00:00 UTC ]
Feel-good publisher Little Things has built an audience of 50 million users a month thanks to Facebook -- and it's profitable. CEO Joe Speiser joined the Digiday Podcast to discuss how the publisher grew out of its roots as a pet-food retailer, why he's not too worried about being overly reliant... Continue reading >> [ Source: Digiday | 2016-05-13 00:00:00 UTC ]
The social network is becoming a news and content network, thanks to your content. The post Facebook as a Publishing Platform Isn’t Good For Publishers appeared first on Folio:. Continue reading >> [ Source: Folio Magazine | 2016-05-06 00:00:00 UTC ]
Facebook has been running publishers’ content through Instant Articles for about a year, and now it’s letting some of them test newsletter sign-up messages. The New York Times and Washington Post are among those who are participating. The test seems addressed at the concern publishers have about... Continue reading >> [ Source: Digiday | 2016-03-02 00:00:00 UTC ]
Publishers are not doing enough to adapt to the mobile era. The biggest mistake, Breaking News gm Cory Bergman says, is not investing enough in mobile talent -- and not allowing for the inevitable mistakes in trying to figure out what works. Instead, there's a propensity for publishers to... Continue reading >> [ Source: Digiday | 2015-08-14 00:00:00 UTC ]
Crowdfunding publishing platform Inkshares reveals data about where its readers come from, with Facebook and email marketing leading the way. The post Facebook, Email Most Effective for Crowdfunding Books on Inkshares appeared first on Publishing Perspectives. Continue reading >> [ Source: Publishing Perspectives | 2015-08-11 00:00:00 UTC ]
When it comes to news, it's Facebook's world -- publishers are just living in it. As Facebook continues to court publishers and hold onto users, more people are using the site to keep up on news. According to Pew, 63 percent of Facebook and Twitter users said that they they get their news from... Continue reading >> [ Source: Digiday | 2015-07-15 00:00:00 UTC ]
The rise of Instagram and Facebook, which mute video audio by default, is forcing publishers to rethink their video creation strategies. NowThis and Fusion, for example, are creating video that's "volume agnostic", meaning that they can viewers can watch them with the sound on or off and still... Continue reading >> [ Source: Digiday | 2015-06-09 00:00:00 UTC ]
Just ask Bilbo Baggins — there’s something very appealing about having one ring to rule them all. So it goes with the Facebook Audience Network, which was launched in 2014 to help digital marketers place ads across all mobile apps — not just Facebook’s — using a single platform while making it... Continue reading >> [ Source: Digiday | 2015-02-18 00:00:00 UTC ]
Facebook's attempt to crack down on publisher click-bait might be well-intentioned, but it could incidentally hurt publishers that produce shorter stories. The post Facebook’s war on click-bait risks collateral damage appeared first on Digiday. Continue reading >> [ Source: Digiday | 2014-08-26 00:00:00 UTC ]
A Facebook spokesperson told Digiday that the program will not port Facebook-style ad units to other apps, however. Instead, it will simply use its data to target whatever formats those app publishers currently sell. The post Facebook Tries a Mobile Ad Network appeared first on Digiday. Continue reading >> [ Source: Digiday | 2014-01-23 00:00:00 UTC ]