Facebook head of global news partnerships Campbell Brown explained in a blog post why news publishers will not be exempted from the social network's recent introduced policy on political ads. Facebook announced last month that all election-related and issue ads in the U.S. on both Facebook and... Continue reading >> [ Source: AdWeek | 2018-06-15 00:00:00 UTC ]
Mark Thompson, left, the chief executive of The New York Times Company, with Thomas Friedman, a Times columnist, in 2016. At a panel discussion on Thursday, Mr. Thompson said Facebook uses algorithms that can mischaracterize news as partisan political content. Continue reading >> [ Source: The New York Times | 2018-06-15 00:00:00 UTC ]
The Electronic Entertainment Expo (E3) took place this week in Los Angeles. Now that the conference is over, Facebook revealed the most discussed games and publishers on Facebook and Instagram from June 9-14. On Facebook, the top five countries who talked about E3, as well as the major games and... Continue reading >> [ Source: AdWeek | 2018-06-15 00:00:00 UTC ]
If publishers think Facebook would give them an exemption from its new political ad disclosure policy, they have another thing coming. The social network's Campbell Brown has rejected calls for publisher exemptions to the "paid for" label in a blog... Continue reading >> [ Source: Engadget | 2018-06-14 00:00:00 UTC ]
Snapchat is opening up to outside developers and apps for the first time in a bid to boost user growth with new features and collaborations. In doing so, the video messaging app is following the footsteps of its rival Facebook, which first welcomed outside developers in 2007. That helped... Continue reading >> [ Source: Los Angeles Times | 2018-06-14 00:00:00 UTC ]
Through mounds of grants, training and in-house expertise, Google’s impact on the publishing business is pervasive. The post Google is using Facebook fatigue to woo publishers appeared first on Digiday. Continue reading >> [ Source: Digiday | 2018-06-13 00:00:00 UTC ]
News organizations want Facebook to stop treating them like political and issues-based advertisers, claiming that the social network's new rules could negatively impact how the public views journalism.On Monday, media advocacy groups addressed a letter to CEO Mark Zuckerberg requesting that... Continue reading >> [ Source: Advertising Age | 2018-06-12 00:00:00 UTC ]
For publishers, the past two years were a lesson in chasing traffic and finding the true value of an audience. Some have shut down and others have undergone layoffs. The ever-growing threat of a simple algorithm change continues to loom over publishers, but Parse.ly's latest traffic report has a... Continue reading >> [ Source: AdWeek | 2018-06-09 00:00:00 UTC ]
The Public Lending Right (PLR) will be extended to cover ebooks and e-audiobooks borrowed from libraries from 1st July. Continue reading >> [ Source: The Bookseller | 2018-06-08 00:00:00 UTC ]
Firm changes initial ad for ‘news credibility specialists’ to ‘news publisher specialists’Facebook has advertised for “news credibility specialists” to fact-check content that appears on its site, after accusations of bias and the ongoing controversy over fake news. Almost two years after the... Continue reading >> [ Source: The Guardian | 2018-06-08 00:00:00 UTC ]
Facebook is paying news publishers, but the terms show the power is still with the platform. The post The Rundown: With Watch news shows, Facebook still holds the cards appeared first on Digiday. Continue reading >> [ Source: Digiday | 2018-06-07 00:00:00 UTC ]
After Facebook head of news products Alex Hardiman announced last week that the social network is funding an initiative to create news shows from 10 to 12 U.S. publishers for its Facebook Watch video platform, the social platform revealed details today about the first batch of series. Neither... Continue reading >> [ Source: AdWeek | 2018-06-07 00:00:00 UTC ]
Brands can now bid in auctions for in-application advertising on Facebook Audience Network. The social network opened up header bidding via Facebook Audience Network last March, and head of publisher solutions partnerships Vijay Balan said in a blog post that publishers have seen "significant... Continue reading >> [ Source: AdWeek | 2018-06-07 00:00:00 UTC ]
Facebook, looking to grow its ad business outside its own apps, has struck partnerships that enable it to plug into ad auctions run by ad exchanges like MoPubowned by TwitterFyber and Max. Facebook can now also work directly with publishers like Rovio, Talefun and GameInsight, which manage their... Continue reading >> [ Source: Advertising Age | 2018-06-06 00:00:00 UTC ]
Anderson Cooper is bringing a version of his CNN show to Facebook, joining Shepard Smith of Fox News as the two main media stars tapped to join the social network's fledgling news platform.On Wednesday, Facebook announced an initial lineup of seven news programs produced by networks and digital... Continue reading >> [ Source: Advertising Age | 2018-06-06 00:00:00 UTC ]
Sing along with Facebook? The social network announced Tuesday that it is testing the ability for people to include music in the personal videos they create, and it introduced a new feature, Lip Sync Live. Facebook now has licenses through millions of songs through deals with music publishers... Continue reading >> [ Source: AdWeek | 2018-06-05 00:00:00 UTC ]
Three years ago, Facebook was the dominant social media site among U.S. teens, visited by 71 percent of people in that magic, trendsetting demographic. Not anymore.Now only 51 percent of kids ages 13 to 17 use Facebook, according to Pew Research Center. The world's largest social network has... Continue reading >> [ Source: Advertising Age | 2018-06-01 00:00:00 UTC ]
Literary agency Peters Fraser + Dunlop is to rebrand its ebook list Ipso Books as Agora Books, and will look to expand its digital output with commercial frontlist titles. Continue reading >> [ Source: The Bookseller | 2018-06-01 00:00:00 UTC ]
Chartbeat is publishing new data today that shows that more mobile readers are coming to publishers’ sites and apps directly than from social. The post In the post-Facebook era, publishers see increase in direct traffic appeared first on Digiday. Continue reading >> [ Source: Digiday | 2018-05-29 00:00:00 UTC ]
For the first time, researchers will be able to access Facebook's data and publish their findings without pre-approval from the company. Continue reading >> [ Source: Wired | 2018-05-29 00:00:00 UTC ]