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The publisher, which has seen its Facebook traffic grow more than 500 percent in the past year, shares the secrets to its success. The post How Hearst learned to play with emotions to drive Facebook traffic game appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2014-07-03 00:00:00 UTC ]
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Ads in tablet editions work pretty much as well as those in print magazines, at least when it comes to recall, according to a study released today by GfK.The research company's MRI Starch Advertising Research unit found ads in tablet versions of magazines had an average 52% level of recall, the... Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-03 00:00:00 UTC ]
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The publishing industry's packaging of women's literary fiction in stereotypically girly covers makes great books seem trashy.If you take a look at the cover of Alice Munro's latest Nobel Prize-winning short fiction collection, The View From Castle Rock, you probably wouldn't guess it includes... Continue reading at 'Fast Company'
[ Fast Company | 2014-07-03 00:00:00 UTC ]
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The UK-born father of two and CEO of Hachette Australia was washed on to a dangerous rocky area at the Sydney beachA surfer who died after hitting his head at a popular Sydney beach has been named as publishing company boss Matthew Richell.Paramedics were called to Tamarama beach about 2pm... Continue reading at 'The Guardian'
[ The Guardian | 2014-07-03 00:00:00 UTC ]
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Kraft, Nike, Target and Walmart are trialing new video technology that makes ads interactive. In the case of Kraft, a 15-second clip comes with pop-up information on the brand and its products. As the video runs, a click over one of the frames pulls up a pastry recipe or product details for... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-03 00:00:00 UTC ]
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The book world is mourning Matt Richell, killed yesterday in a freak surfing accident in Sydney. Continue reading at 'The Sydney Morning Herald'
[ The Sydney Morning Herald | 2014-07-03 00:00:00 UTC ]
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Independent bookshops need to make readers feel special in order to compete against online retailers, say book trade experts. Continue reading at 'BBC News'
[ BBC News | 2014-07-03 00:00:00 UTC ]
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Yellow Jersey Press has signed a book about the new Manchester United manager Louis van Gaal by... Continue reading at 'The Bookseller'
[ The Bookseller | 2014-07-02 00:00:00 UTC ]
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PW talks to the executive director of PubWest about expansion and the group's new summer program, the Pub501 summer sessions. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2014-07-02 00:00:00 UTC ]
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It may surprise many Americans, but German authors are paid to read in bookstores, have access to numerous fellowships and discounted health insurance. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2014-07-02 00:00:00 UTC ]
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A publishing training programme led by Oxford Brookes University in partnership with publishers... Continue reading at 'The Bookseller'
[ The Bookseller | 2014-07-02 00:00:00 UTC ]
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After a three year effort, World Book Night officials said this morning they are suspending its operations. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2014-07-02 00:00:00 UTC ]
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Houghton Miffllin Harcourt is releasing the HMH Player, an interactive educational app designed for the iPad and Google’s Chrome OS that allows teachers to access HMH school content, customize materials and communicate and collaborate with students. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2014-07-02 00:00:00 UTC ]
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ITV is making a six episode drama series inspired by Julie Summer’s book, Jambusters: The... Continue reading at 'The Bookseller'
[ The Bookseller | 2014-07-02 00:00:00 UTC ]
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Yes, there's money to be made in mobile advertising. New York-based eMarketer predicts mobile will account for 9.8 percent of the total United States ads marketplace this year, surpassing newspapers (9.3 percent), magazines (8.4 percent) and radio (8.6 percent). Brands are spending 83 percent... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-02 00:00:00 UTC ]
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'Sanctum' by Xavier Dorison and Christophe Bec is a tense story of underwater horror set aboard a submarine. Humanoids is bringing out a new editions this month. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2014-07-02 00:00:00 UTC ]
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Cartoonist Paul Pope is dipping back into his archives to reissue his 1999 work 'Escapo' in a new hardcover edition from Z2 Comics that will be in full color for the first time and offer a wealth of supplementary material. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2014-07-02 00:00:00 UTC ]
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Facebook's video ad business just got a lot bigger.Months after rolling out the first video-specific ad product on the social network, Facebook has agreed to acquire LiveRail, one of the biggest video ad sellers. A Facebook spokesman declined to comment on the deal's price.LiveRail automates the... Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-02 00:00:00 UTC ]
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It's been rumored for years and now coming to pass: Neil Gaiman's beloved fantasy novel American Gods has a network ready to go all-in on a long-rumored TV adaptation. HBO took a pass on adapting the complex book last month; now the show is headed to independent premium network Starz, which has... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-02 00:00:00 UTC ]
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Yesterday the GOP released a video on YouTube titled "Campaign Tails," which is a "new documentary video" -- as the GOP describes it -- "starring the squirrel who has been tailing Hillary Clinton and the Ready for Hillary bus on her 'book tour.' The video delves into the squirrel's past work in... Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-02 00:00:00 UTC ]
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