Entertainment company Magic Light has signed a Gruffalo licensing deal with Yorkshire tea. Magic Light, which owns the branding, audio-visual and merchandising rights for The Gruffalo, the bestselling children’s book by Julia Donaldson and Axel Scheffler (Macmillan Children’s Books), is allowing the character to become the face of a new tree planting campaign. Continue reading at 'The Bookseller'
[ The Bookseller | 2015-03-10 00:00:00 UTC ]