Embattled media companies Yahoo and Gannett are getting even cozier. Facing revenue declines, the Internet giant and the countrys biggest newspaper publisher are hoping they can boost their bottom lines with an expanded local advertising partnership. The companies initially launched a tie-in last July in all of Gannetts 81 local publishing organizations and seven of its broadcast markets. Today, the companies said theyre expanding the alliance to cover all 19 of Gannetts broadcast markets. Similar to partnerships with the Newspaper Consortium (which includes 800 newspapers) and television company Belo, the deal allows Gannett to sell ad inventory on Yahoo. We work with a lot of local media companies to allow them to sell Yahoo behavioral targeting and local geo-targeted inventory, said Lem Lloyd, Yahoo's VP North America channel sales. Gannett is one of the more successful companies weve worked with in terms of leveraging the Yahoo partnership for revenue. Lloyd declined to quantify the partnerships success, but said it numbered in the millions and millions. We focus a lot on large advertisers and getting them on Yahoo and giving them a great digital experience, Lloyd said. That long tail, the regional advertising, is something we look a lot of times to our reseller network what were finding is that theyre bringing in lots of local advertisers that we would never really be going out to bring on to Yahoo. Local advertising has always been important,... Continue reading at 'AdWeek'
[ AdWeek | 2011-08-31 00:00:00 UTC ]
News tagged with:
#vice president
#sales strategy
#digital advertising
#posting gains
#year increase
Libraries need our support now more than ever. Here are some of the ways you can volunteer and give back to help your local library. Continue reading at Book Riot
[ Book Riot | 2023-05-15 10:30:00 UTC ]
More news stories like this | News stories tagged with:
#libraries
#give back
#local library
The paper has been a bright spot for digital media despite falling ad revenue and a slowing growth rate for new subscribers Continue reading at Crains New York
[ Crains New York | 2023-05-10 18:44:39 UTC ]
More news stories like this | News stories tagged with:
#digital media
#bright spot
The digital media company Cond? Nast unveiled a slate of new video offerings, ad products and experiential franchises at its NewFronts presentation this morning in The Spiral at Hudson Yards, furthering its embrace of business lines that extend beyond its core editorial product. Speaking to a... Continue reading at AdWeek
[ AdWeek | 2023-05-04 14:15:00 UTC ]
More news stories like this | News stories tagged with:
#digital media
#business lines
#ad products
#newfronts presentation
On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading at Digiday
[ Digiday | 2023-05-03 10:01:00 UTC ]
More news stories like this | News stories tagged with:
#digital content
#artificial intelligence
#ad formats
The arrangement will bring some 21 free Literati book fairs to Minneapolis schools in 2023 and will fund free books for kids in need. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-03 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#free books
#start reading
Ad world shares memories about Johnson's legacy from the early online publishing world to the creator economy. Continue reading at Advertising Age
[ Advertising Age | 2023-04-20 18:45:34 UTC ]
More news stories like this | News stories tagged with:
#digital media
#online publishing
#creator economy
In her first big move as president of Random House Publishing Group, Sanyu Dillon announced promotions to expand the leadership team of Harmony and Rodale, naming Theresa Zoro president of the two imprints. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-19 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#random house
#leadership team
#big move
Company denies breaking the law but agrees to pay $210,000 penalty imposed by Liquor & Gaming NSWFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe News Corp-backed wagering company Betr has been fined a... Continue reading at The Guardian
[ The Guardian | 2023-04-14 02:39:52 UTC ]
More news stories like this | News stories tagged with:
#news corp
#guardian australia
#free app
#latest updatesget
#free morning
Some of them posed for photos – and before they knew it they had become the face of skin lightening, bad boyfriends, penis disorders and Canadian immigration. What’s it like when your image goes around the world?Stock images are everywhere, and you probably rarely notice them: on billboards and... Continue reading at The Guardian
[ The Guardian | 2023-04-08 09:00:18 UTC ]
More news stories like this | News stories tagged with:
#libraries
#constant stream
#print media
Jacqueline Holland, author of 'The God of Endings,' discusses convention-defying vampire novels—and no, 'Twilight' is not on the list. Come bask in the sunlight, eat some garlic pizza, and learn the rules of vampirism. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-07 04:00:00 UTC ]
More news stories like this |
Fay Evans alleged similarity between the 2019 Excitable Edgar TV campaign and her self-published book A self-published author who sued John Lewis over its 2019 Christmas advert about a trouble-making dragon has lost her case.Fay Evans brought a case for copyright infringement, alleging that... Continue reading at The Guardian
[ The Guardian | 2023-04-03 12:29:46 UTC ]
More news stories like this | News stories tagged with:
#self-published book
#self-published author
#john lewis
#fire-sneezing dragon
#picture book
#striking similarity
#copyright infringement
#trouble-making dragon
Amazon-owned Audible has started putting ads in audiobooks, potentially indicating a sea change within the industry. The company says it is “conducting limited testing” on a select user base with the advertisements and that this step is currently reserved for non-paying members, giving them... Continue reading at Engadget
[ Engadget | 2023-03-30 18:54:46 UTC ]
More news stories like this | News stories tagged with:
#audiobook
#years back
#hear back
#taking place
#24-hour period
The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its first chief revenue officer, Adweek can exclusively report. The publisher had previously hired Keith A. Grossman, who left in 2019, as global chief revenue officer. Before him, Paul Caine held the... Continue reading at AdWeek
[ AdWeek | 2023-03-17 11:28:40 UTC ]
More news stories like this | News stories tagged with:
#news publisher
#digital media
Publisher Texas Monthly, which marked its 50th anniversary last month, grew its overall revenue by 39% in 2022, an uptick the privately owned media company attributed to its expanded number of advertising channels and an ongoing effort to cultivate new sources of revenue. The publisher increased... Continue reading at AdWeek
[ AdWeek | 2023-03-13 10:21:33 UTC ]
More news stories like this | News stories tagged with:
#privately owned
#ongoing effort
#expanded number
The founders of this Houston digital media company focus on an underserved market. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-02-27 20:46:59 UTC ]
More news stories like this | News stories tagged with:
#digital media
Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday
[ Digiday | 2023-02-10 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#digital media
#media landscape
#$7 million
NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers. "We're really democratizing access to television for performance... Continue reading at AdWeek
[ AdWeek | 2023-02-08 20:00:00 UTC ]
More news stories like this | News stories tagged with:
#publisher announced
#told adweek
#performance marketing
New measurement and data initiatives include retail media deal with Publicis Groupe's CitrusAd and a metric counterweight to creator content. Continue reading at Advertising Age
[ Advertising Age | 2023-02-08 19:00:34 UTC ]
More news stories like this | News stories tagged with:
#nielsen
#publicis groupe
Publishers are building up their rights and digital business at Cairo International Book Fair this year, despite regional economic challenges. The post At Cairo Book Fair, Publishers Expand Rights Trade and Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-02 17:35:34 UTC ]
More news stories like this | News stories tagged with:
#digital business
#marketing appeared
Tinuiti's analysis of fourth-quarter activity shows most corners of the digital media landscape saw less than stellar financial results. Continue reading at Digiday
[ Digiday | 2023-02-02 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#digital media