Yahoo follows News Corp, announces Livestand 'magazine' for tablets

By Tim Conneally, Betanews Yahoo on Thursday announced that it will soon debut a new magazine-style method of digital content delivery especially aimed at touchscreen mobile devices like tablets and smartphones called Livestand."Publishers and advertisers must expand their content to [phones and tablets] to stay in front of consumers," said Blake Irving, Executive Vice President and Chief Product officer at Yahoo. "We see an opportunity to provide publishers and advertisers with a pipeline for fresh and active content and to help them reach and engage their most valuable audiences."Irving says Livestand will debut in the first half of 2011, and it will make Yahoo's sports, news, and finanical content available, as well as Flickr, omg!, and the Yahoo! Contributor Network as iPad and Android tablet apps.While service and software providers are opting for HTML5 and rich web applications instead of releasing standalone mobile apps, it appears that media companies are sticking with apps. Yahoo is following companies such as Flipboard, Catalogs.com, and News Corp, who have released "magazines" for tablets."With Livestand, we're using ad formats that evoke the emotion of TV advertising with a highly-visual magazine-like experience. And they're combined with the effectiveness of an Internet ad that's data-rich, actionable, even location aware," Irving said on Thursday.For the last six years, Yahoo has unveiled dozens of different ways for users to access Yahoo content on mobile... Continue reading at 'Betanews'

[ Betanews | 2011-02-11 00:00:00 UTC ]
News tagged with: #mobile app #mobile presence #copyright betanews

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Future of TV Briefing: Why Yahoo’s DSP adding CTV support for Nielsen rivals matters to the future of measurement

This week’s Future of TV Briefing looks at how Yahoo DSP’s integration of three alternative measurement providers could help to shape the future of TV and streaming ad measurement. Continue reading at Digiday

[ Digiday | 2024-06-12 04:01:00 UTC ]
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The Most Interesting Book News Of The Week Was….

Here are the stories from the last week in Today in Books that you all found the most interesting... Continue reading at Book Riot

[ Book Riot | 2024-06-08 12:00:00 UTC ]
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The Rise and Fall of BNN Breaking, an AI-Generated News Outlet

BNN Breaking had millions of readers, an international team of journalists and a publishing deal with Microsoft. But it was just an A.I. chop shop. Continue reading at The New York Times

[ The New York Times | 2024-06-06 04:00:25 UTC ]
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Tech news site Gizmodo sold for third time in 8 years as European publisher Keleops looks to expand

Longtime technology news and review site Gizmodo has been sold for the third time in the past eight years Continue reading at ABC News

[ ABC News | 2024-06-04 20:54:20 UTC ]
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2024 Thriller Award Winners Announced

Louise Penny, Dennis Lehane, and Tess Gerritsen were among those honored during a banquet at the 19th ThrillerFest, held at the Sheraton Times Square in Manhattan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-03 04:00:00 UTC ]
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The Most Popular Book News of the Week

Where to start with romantasy, the return of Reese's YA book club, and more of the most clicked-on news of the week. Continue reading at Book Riot

[ Book Riot | 2024-06-02 15:00:00 UTC ]
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Here are all of the just-announced Copilot+ PCs with Snapdragon X Chips

We knew more computers were coming that would feature a native version of Microsoft’s AI Copilot toolset, but we didn’t quite know how many were set to be announced. It’s practically an AI avalanche. Companies like Dell, Acer and HP have all just announced computers that have adopted Microsoft’s... Continue reading at Engadget

[ Engadget | 2024-05-20 18:48:25 UTC ]
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World Literature Today Announces 2024 Student Translation Prize Winners, by the Editors of WLT

World Literature Today Announces 2024 Student Translation Prize Winners, by the Editors of WLT News and Events [email protected] Tue, 05/14/2024 - 16:27 Lucy Coleman and Madeline Jones, winners of the 2024 Student Translation PrizesWorld Literature... Continue reading at World Literature Today

[ World Literature Today | 2024-05-14 21:27:38 UTC ]
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Reading Has Hurt Me for Years. With a Tablet Holder, It Doesn't

Cysts in both wrists made reading a literal pain. But Lamicall’s Tablet Holder takes that pain away by holding up my Kindle for me. Continue reading at Wired

[ Wired | 2024-05-12 13:00:00 UTC ]
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How To Prepare for Pride Month in Libraries 2024: Book Censorship News, May 10, 2024

How to prepare for Pride month in the library, both as library workers and library lovers. That, plus this week's book censorship news roundup. Continue reading at Book Riot

[ Book Riot | 2024-05-10 11:30:00 UTC ]
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ACLS Announces 2024 Open Access Book Award Winners

The winning authors will share a cash award of $20,000, and the winning publishers will share a grant for $30,000 to support “the immediate open access publication of at least two new books.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-03 04:00:00 UTC ]
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Wisconsin-born satirical news outlet The Onion is sold ... No, really

It's "America's Finest News Source" ... or so it claims. The Onion, a Wisconsin-bred satirical news outlet — once a newspaper but now read only online — has a new owner. Jeff Lawson, the co-founder and recently departed CEO of San Francisco software company Twilio, has purchased The Onion.... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2024-04-27 14:51:02 UTC ]
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In light of SPD’s implosion, the Poetry Foundation announces a small press fund.

When SPD (Small Press Distribution) announced its sudden and immediate closure at the end of March, hundreds of small and indie presses were not only caught off-guard but immediately thrown into existential limbo. Publishers and authors took to whatever platforms they had available to share... Continue reading at Literrary Hub

[ Literrary Hub | 2024-04-25 16:35:33 UTC ]
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PEN President Jennifer Finney Boylan Announces Plans to Review PEN’s Work Going Back a Decade

PEN America has faced an enormous amount of criticism from the literary world for, among other things, failing to call Israel’s six-month assault on Gaza a genocide, and is now facing a wave of withdrawals from two of its signature events, the literary awards and the World Voices Festival. In... Continue reading at Literrary Hub

[ Literrary Hub | 2024-04-18 14:26:32 UTC ]
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Police to announce arrests in Toronto airport gold heist

Peel Regional Police and the U.S. Alcohol, Tobacco and Firearms Bureau say they plan to announce arrests on Wednesday in the theft of roughly $20 million in gold and nearly $2 million US in cash from Toronto's Pearson International Airport. Continue reading at CBC

[ CBC | 2024-04-16 19:47:31 UTC ]
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