A new senior role is rapidly emerging at the top of digital publishers’ sales organizations: the programmatic czar. Publishers initially approached programmatic advertising warily, concerned it would do little more than drive down their ad prices and further commoditize their inventory. That meant the role of figuring out programmatic was something farther down the food […]The post Why Publishers Are Enlisting Programmatic Ad Chiefs appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2014-01-14 00:00:00 UTC ]