Anne Curtin, director, corporate marketing, BlueConic Amid deprecating cookies and rising consumer expectations for privacy, first-party data represents the future for media and publishing companies that want to build stronger customer relationships, gain a competitive advantage and drive business growth in a privacy-conscious and customer-centric manner. As publishers work to gather more first-party data and […] Continue reading at 'Digiday'
[ Digiday | 2023-10-10 13:57:25 UTC ]