Measurement's biggest player will not participate in the industry's latest effort to enable multiple currencies. The Joint Industry Committee (JIC)--formed earlier this year by OpenAP, along with a working committee of media agencies, premium video programmers, streaming platforms and trade bodies--has the goal of creating a certification process to establish the suitability of cross-platform measurement... Continue reading at 'AdWeek'
[ AdWeek | 2023-04-25 14:14:53 UTC ]