Why Bauer Media ditched its sales team and went all programmatic

The publishing world has long seen programmatic as the realm of cheap, unsold inventory with far less revenue potential than what's sold through direct channels. But times are changing. Bauer Xcel Media, the U.S. arm the European magazine company, has shuttered its direct sales team in favor of a programmatic-only approach, which it says has been both more lucrative and scalable. But others aren't convinced that going all-in is the best route for most media companies, particularly those who assume that "programmatic" automatically means "efficient." The post Why Bauer Media ditched its sales team and went all programmatic appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-12-10 00:00:00 UTC ]
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French book sales down 1.5% in 2010

Written By: Barbara Casassus Publication Date: Mon, 07/02/2011 - 08:53 Sales of books in France fell by 1.5% in 2010 or 0.5% without taking account of book price inflation, according to French weekly Livres Hebdo’s indicators. After three years of increase, the decline came as retailing in... Continue reading at The Bookseller

[ The Bookseller | 2011-02-07 00:00:00 UTC ]
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At Dealmakers Summit, Execs Imagine the Media Company of the Future

Expect much higher capital expense costs and much greater need for in-house digital development skill. Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-05 00:00:00 UTC ]
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Media Dealmakers Summit: "The Web Is Dead"

New York--There was a question during the morning session today at the Media Dealmakers Summit that crystallized what a lot of people are thinking about the future. "Are tablets and e-readers the future of media?" For George F. Colony, CEO of Forrester Research, the answer was simple: "Yes.... Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-04 00:00:00 UTC ]
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Dire January fails to thaw frozen early 2010 sales

Written By: Philip Stone Spending at UK booksellers in January 2011 was up just 0.7% on a dire January last year when the "big freeze" plunged book sales to a five-year low. According to Nielsen BookScan data, £108.6m was spent at UK booksellers in the four weeks to 29th January, up just... Continue reading at The Bookseller

[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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Apple Rejects Sony Reader App, Tightens Grip on Content Sales

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[ Folio Magazine | 2011-02-01 00:00:00 UTC ]
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Media Decoder: Hearst Makes Offer For Elle, Other Lagardère Titles

After a month of negotiations, Hearst has made an offer to buy 102 magazine titles from the French publisher. Continue reading at The New York Times

[ The New York Times | 2011-01-31 00:00:00 UTC ]
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Amazon Claims E-book Sales Beat Paperbacks

The ebook sales milestone "has come even sooner than we expected," CEO Bezos says. Continue reading at PC World

[ PC World | 2011-01-29 00:00:00 UTC ]
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Kindle sales outstrip paperbacks as Amazon has first $10bn quarter

Written By: Lisa Campbell Kindle ebooks have overtaken paperback sales at Amazon.com, as the internet retailer revealed sales topped $10bn for the first time in its latest trading quarter. read more Continue reading at The Bookseller

[ The Bookseller | 2011-01-28 00:00:00 UTC ]
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Amazon Kindle Book Sales Soar

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[ PC World | 2011-01-28 00:00:00 UTC ]
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Now Public, Demand Media Has Bigger Market Cap Than NYT

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[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
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Tablet sales will hit 1m in France this year - GfK

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[ The Bookseller | 2011-01-27 00:00:00 UTC ]
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C&R signs Walker as sales agents

Written By: Charlotte Williams Constable & Robinson has appointed Walker Books as its sales agents for Europe, the Middle East and East Africa. read more Continue reading at The Bookseller

[ The Bookseller | 2011-01-26 00:00:00 UTC ]
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Media Decoder: TED Starts an E-Books Line

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[ The New York Times | 2011-01-26 00:00:00 UTC ]
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Summit Business Media To File for Chapter 11

Summit Business Media has joined the ranks of publishers seeking to reorganize and slash debt through a voluntary Chapter 11 bankruptcy. Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-26 00:00:00 UTC ]
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Survey: Organic Growth, New Devices To Have Biggest Impact On Media Over Next Two Years

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[ Folio Magazine | 2011-01-24 00:00:00 UTC ]
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For Publishers, Who Are the Gatekeepers of Social Media?

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[ Folio Magazine | 2011-01-20 00:00:00 UTC ]
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Oxford Media Convention: Trinity Mirror's Sly Bailey on the 'need to educate' Hunt

Sly Bailey, the chief executive of newspaper publisher Trinity Mirror, has issued cutting criticism of the culture secretary Jeremy Hunt's understanding of the full media issues regarding News Corporation's relationship to BSkyB. Continue reading at Media Week

[ Media Week | 2011-01-19 00:00:00 UTC ]
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