The publishing world has long seen programmatic as the realm of cheap, unsold inventory with far less revenue potential than what's sold through direct channels. But times are changing. Bauer Xcel Media, the U.S. arm the European magazine company, has shuttered its direct sales team in favor of a programmatic-only approach, which it says has been both more lucrative and scalable. But others aren't convinced that going all-in is the best route for most media companies, particularly those who assume that "programmatic" automatically means "efficient." The post Why Bauer Media ditched its sales team and went all programmatic appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-12-10 00:00:00 UTC ]
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Printed book sales soared by 10% (£6.9m) week-on-week during the week before Christmas Day... Continue reading at The Bookseller
[ The Bookseller | 2011-12-30 00:00:00 UTC ]
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"Goodnight iPad" is a bedtime tour of our electronic lives, mimicking the tone of the classic "Goodnight Moon." Continue reading at The New York Times
[ The New York Times | 2011-12-19 00:00:00 UTC ]
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Random House is extending its digital team, and has promoted Dan Franklin, current digital editor... Continue reading at The Bookseller
[ The Bookseller | 2011-12-14 00:00:00 UTC ]
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Printed book sales soared by £8.6m week on week last week, but spending remains down on... Continue reading at The Bookseller
[ The Bookseller | 2011-12-13 00:00:00 UTC ]
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F+W Media adds another property to its ever-growing portfolio, acquiring Script Magazine from Final Draft, Inc. For an undisclosed amount, F+W will now have complete ownership of Script content. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-13 00:00:00 UTC ]
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Constable & Robinson has grown turnover by 16% to £7.46m for the nine months to 31st... Continue reading at The Bookseller
[ The Bookseller | 2011-12-12 00:00:00 UTC ]
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Amazon.co.uk has announced its New Year discounting already, launching what it calls "... Continue reading at The Bookseller
[ The Bookseller | 2011-12-12 00:00:00 UTC ]
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Semi-Homemade, the magazine of Food Network celebrity chef Sandra Lee, will no longer be published by Birmingham, Alabama-based Hoffman Media following its January/February 2012 issue. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-09 00:00:00 UTC ]
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Sales and profit have fallen in the last year at book wholesaler Gardners but the company said it... Continue reading at The Bookseller
[ The Bookseller | 2011-12-08 00:00:00 UTC ]
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The British Retail Consortium has labelled November sales growth "the worst for six months... Continue reading at The Bookseller
[ The Bookseller | 2011-12-06 00:00:00 UTC ]
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The European Commission has announced it has opened formal antitrust proceedings to investigate... Continue reading at The Bookseller
[ The Bookseller | 2011-12-06 00:00:00 UTC ]
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Printed book sales soared by £8.8m week-on-week last week, with the latest edition of... Continue reading at The Bookseller
[ The Bookseller | 2011-12-06 00:00:00 UTC ]
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According to a survey, 24 percent of people who said they had bought books from an online retailer in the last month also said they had seen the book in a brick-and-mortar bookstore first. Continue reading at The New York Times
[ The New York Times | 2011-12-05 00:00:00 UTC ]
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Sales of cheaply priced classics are surging, with publisher Wordsworth Editions seeing sales of... Continue reading at The Bookseller
[ The Bookseller | 2011-12-02 00:00:00 UTC ]
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While publishers have been reorganizing their sales forces for years, the shifting marketplaceone without Borders and with a lot fewer print booksis forcing publishers to rethink more than ever how they sell. Hachette Book Groups elimination of 11 sales rep positions earlier this fall sent... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-12-02 00:00:00 UTC ]
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The selection of Laura Lang, the head of the digital ad agency Digitas, would add online expertise to the countrys largest magazine publisher. Continue reading at The New York Times
[ The New York Times | 2011-11-30 00:00:00 UTC ]
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Four regional sales managers have left the Hodder & Stoughton and Headline Publishing Group... Continue reading at The Bookseller
[ The Bookseller | 2011-11-30 00:00:00 UTC ]
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Founded in Cleveland 16 years ago in Joe Biels bedroom, Microcosm Publishing is a self-empowerment and alternative culture publisher and distributor in Portland, Ore., and Lansing, Kansas. Originally a distributor of zines and records, Microcosm has grown into a company with a knack for... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-11-25 00:00:00 UTC ]
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The Guardian has put its PaidContent website up for sale with a price tag of $20m (£12.7m), three years after it bought the New York-based digital publishing and events business. Continue reading at Media Week
[ Media Week | 2011-11-22 00:00:00 UTC ]
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Martini Media, which serves a network of 1,000 publisher sites in lifestyle and business, is launching a series of multimedia advertising programs including bringing rich media to niche sites. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
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