‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-03-08 05:01:00 UTC ]
News tagged with: #ad tech #digital publishers

Other Publishing stories related to: '‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness'


Open Road launches Iconic E-Books

Written By: Charlotte Williams Publication Date: Tue, 18/10/2011 - 15:19 Digital publisher Open Road is launching a new imprint, Iconic E-books, with Erica Jong's Fear of Flying and Alice Walker's The Color Purple to be among its first titles. The Iconic E-Books titles will be those that have... Continue reading at The Bookseller

[ The Bookseller | 2011-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #erica jong #alice walker #color purple #literary fiction


A Pattern of Success at C&T Publishing

The launch of C&T Publishing’s Stash Books imprint in early spring 2010 was a key factor in driving up sales last year at the Concord, Calif., craft and quilting book publisher, and the new imprint, aimed at a younger audience than C&T’s usual customers, continues to do well in 2011.... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #key factor #practical guide #book trade


Pearson adds free learning management tools to Google Apps for Education

Publishing and educational tools company Pearson on Thursday launched the beta version of OpenClass, a free, cloud-based learning management system (LMS) that is integrated with Google Apps for Education, and will be available in the Google Apps Marketplace. Earlier today, techie Ryan Tyler... Continue reading at Betanews

[ Betanews | 2011-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #beta version #earlier today #big part


AOP Summit 2011: Publishers must show courage of conviction

The opportunity to put a value on content and services should be harnessed and not feared by publishers, a panel at the AOP Digital Publishing Summit 2011 has argued. Continue reading at Media Week

[ Media Week | 2011-10-14 00:00:00 UTC ]
More news stories like this |


Publishers Flocking to Apple's iOS 5 Newsstand App

The highly anticipated launch of Apple's new iOS 5 is now here and with the new functionality comes new features--including one that publishers may find particularly valuable. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-13 00:00:00 UTC ]
More news stories like this |


Robson Press to publish Stoker's lost notebooks

Written By: Bookseller Staff Publication Date: Thu, 13/10/2011 - 08:50 Jeremy Robson has secured world rights to a book that features the previously unpublished notebooks of Bram Stoker as one of Robson's launch titles for his new imprint at Biteback. Robson bought the rights directly from... Continue reading at The Bookseller

[ The Bookseller | 2011-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #robson press #bram stoker #launch titles


Publishing Technology to build UN e-collection

Written By: Lisa Campbell Publication Date: Wed, 12/10/2011 - 10:17 Publishing Technology is to build the United Nations e-collection. The publishing software services provider has signed the UN e-collection to its pub2web platform, which allows cross-searching, discovery and sales via... Continue reading at The Bookseller

[ The Bookseller | 2011-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing technology


Torbay Bookshop to stay open

Written By: Lisa Campbell Publication Date: Wed, 12/10/2011 - 11:13 The Torbay Bookshop in Paignton has made a dramatic U-turn on its decision to close after purchasing a franchise in Thorntons chocolates. Husband-and-wife team Matthew and Sarah Clarke announced their decision to sell the... Continue reading at The Bookseller

[ The Bookseller | 2011-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stay open #torbay bookshop


Amazon expands into SF publishing

Written By: Lisa Campbell Publication Date: Tue, 11/10/2011 - 14:30 Amazon.com has announced its seventh imprint, a science fiction, fantasy and horror brand called 47North, which has launched with 15 books. The imprint name is based on the latitude co-ordinates of Seattle, where Amazon was... Continue reading at The Bookseller

[ The Bookseller | 2011-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #science fiction


Downer warns publishers: 'set the agenda'

Written By: Philip Jones Publication Date: Tue, 11/10/2011 - 15:33 Publishers must take ownership of selling books or face quickly becoming irrelevant, former Borders UK chief Philip Downer told delegates at Tools of Change Frankfurt today (11th October). Downer said he was concerned that... Continue reading at The Bookseller

[ The Bookseller | 2011-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #selling books #chain booksellers #ebook prices #free market


Consumer Magazine Ad Pages Fall 5.6 Percent in Third Quarter 2011

After showing growth for the first six months of 2011, consumer magazine ad pages fell 5.6 percent in the third quarter compared to the same period in 2010, according to newly released figures from Publishers Information Bureau. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quarter compared #showing growth


Trump, Rich Dad's Kiyosaki Put Twist on E-book Marketing

Donald Trump has trained his eye for promotion on ebooks, teaming up with Robert Kiyosaki, author of "Rich Dad Poor Dad," in a new twist on the traditional... Continue reading at PC World

[ PC World | 2011-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #robert kiyosaki


Children's publishers positive about FBF deals

Written By: Caroline Horn Publication Date: Fri, 07/10/2011 - 08:05 Children's publishers are upbeat about this year's Frankfurt Book Fair, despite the turbulent impact of the uncertain financial markets across Europe. read more Continue reading at The Bookseller

[ The Bookseller | 2011-10-07 00:00:00 UTC ]
More news stories like this |


Publishers ready Diamond Jubilee titles

Written By: Charlotte Williams Publication Date: Fri, 07/10/2011 - 14:31 Publishers are preparing a raft of titles ahead of the Queen’s diamond jubilee in 2013. Big names will be penning their take on the Queen’s 60-year reign, with broadcaster Andrew Marr’s title The Diamond Queen (27th... Continue reading at The Bookseller

[ The Bookseller | 2011-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #titles ahead #big names


Waterstone's strikes publishers' agreement

Written By: Benedicte Page and Lisa Campbell Publication Date: Fri, 07/10/2011 - 08:30 A "gentleman's agreement" is allowing trade to continue over the crucial pre-Christmas period between Waterstone's and publishers with which it has not yet agreed terms. read more Continue reading at The Bookseller

[ The Bookseller | 2011-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #benedicte page #agreed terms


New Kindle with Special Offers E-book Feature: Remove Ads for $30

Those who purchased the Kindle with Special Offers version of Amazon's e-reader can now expunge the ads for a one-time fee of $30. Continue reading at PC World

[ PC World | 2011-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #remove ads


Google launches UK eBooks store, Australia and Canada 'soon'

Written By: Philip Jones Publication Date: Thu, 06/10/2011 - 14:17 Google eBooks has launched its e-bookstore in the UK. The store can be found at Google.co.uk/ebooks with frontlist titles including The Fear Index by Robert Harris priced at £9.06 and Kill Alex Cross by James Patterson priced... Continue reading at The Bookseller

[ The Bookseller | 2011-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #signed deals #biggest publishers #including hachette #random house #hive website


Adobe Releases Single Edition in Digital Publishing Suite

In an expanded effort to support all of publishers’ app needs, Adobe’s Digital Suite now includes Single Edition capability. The service is available for iPad app creation, and supports apps intended for one time-only publication. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-06 00:00:00 UTC ]
More news stories like this |


Publishing Scotland to launch digital fund for indies

Written By: Charlotte Williams Publication Date: Wed, 05/10/2011 - 15:21 Publishing Scotland has launched a "Go-Digital Fund" to support Scottish-based book publishers develop their digital programmes and bring their books to a new digital audience. read more Continue reading at The Bookseller

[ The Bookseller | 2011-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing scotland #digital audience


Time Inc. Launches PinPoint For Ad Clients

As advertising clients continue to tighten the grip on their change purses, publishers are concocting solutions to show the value of their content, sites and magazines as an advertising platform. Meredith launched a ROI guarantee for select print advertisers in August, and now Time Inc. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad clients #meredith launched