If users could opt out of retargeting with a single click, it could have ripple effects throughout the ad and media industries. The post Turning off retargeting could hurt publishers and empower Google, Facebook appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-09-27 00:00:00 UTC ]
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GaffeChinese authorities are punishing a foreign brand -- Marriott International -- by shutting down its China website and app for a week. What happened?Marriott's wording on a customer survey upset the powers that be. In a user survey, the hotel chain "listed Tibet, Hong Kong, Macao and Taiwan... Continue reading at Advertising Age
[ Advertising Age | 2018-01-12 00:00:00 UTC ]
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Publishers may be pulling away from Facebook in favor of keeping readers on their own sites, but they’re finding favor in Facebook Groups. The post ‘We’re marching in the same direction’: Facebook is emphasizing Groups, and publishers are following suit appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-10 00:00:00 UTC ]
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Publishers that aren’t paid to make shows for Watch find they can still take advantage of the real estate by posting existing shows there, but at a risk. The post Publishers are treating Facebook Watch like YouTube appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-09 00:00:00 UTC ]
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Publishers give Facebook credit for listening to them, but those that are looking for tangible, meaningful benefits say the initiative hasn’t delivered. The post One year in, Facebook Journalism Project gets mixed reviews from publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-06 00:00:00 UTC ]
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Cheddar, Newsy, The Young Turks and other media outlets want to bundle up with online TV services from Sling, Hulu and YouTube. The post ‘The future of cable’: Looking beyond Facebook, publishers eye streaming TV bundles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-05 00:00:00 UTC ]
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Google's investment in AMP, its fast-loading article pages, has helped the search giant overtake Facebook in publisher referral traffic. The post How Google AMP beat Facebook Instant Articles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-05 00:00:00 UTC ]
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Ian Bartlett says the ruling that Uber is a transport company not a digital service could also change the way we view other digital giants; and Derek Wyatt suggests a post-Brexit Britain could create a Global Digital Foundation to address these issuesUber is officially a transport company and... Continue reading at The Guardian
[ The Guardian | 2017-12-22 00:00:00 UTC ]
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Facebook is increasingly seeking to buy publishers' shows outright for its Watch video tab, which would limit the money publishers could make from the platform. The post Facebook is changing licensing terms for Watch shows, creating a dilemma for publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-20 00:00:00 UTC ]
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Publishers are in a zero-sum tussle with Facebook and Google; it’s no secret they need a bit of assistance. The post Cheatsheet: How Europe is moving to regulate Google and Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-15 00:00:00 UTC ]
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In the year ahead, publishers might well see more tangible support for video because Facebook knows news adds value to the platform. The post 2018 will be the year Facebook makes nice with publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-15 00:00:00 UTC ]
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Publishers seized on the opportunity to talk about a growing misalignment with Facebook, which had been the top source of referral traffic for publishers since 2015. The post Google reclaims title of top traffic referrer, and search-focused publishers are enjoying the moment appeared first on... Continue reading at Digiday
[ Digiday | 2017-12-13 00:00:00 UTC ]
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According to publishing sources, the original Facebook Live deals, which evolved into live and VOD licensing arrangements with 300 video partners, are going away by the end of the year. The post Facebook plans to stop paying publishers to make news feed videos appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-13 00:00:00 UTC ]
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Internet giants may be trying to make nice with publishers, but that's not completely reassuring to Australian regulators. The country's Competition and Consumer Commission (ACCC) is investigating Facebook, Google and other "digital platform provide... Continue reading at Engadget
[ Engadget | 2017-12-04 00:00:00 UTC ]
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Facebook needs to loosen its grip on Watch show sponsorships and mid-roll inventory, publishers say. The post Unimpressed with revenue, publishers want to sell their own ads on Facebook video shows appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-01 00:00:00 UTC ]
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Facebook confirmed that it is testing a way for publishers to add a "breaking news" label to their posts. The Next Web director of social media Matt Navarra shared a screenshot of the feature via tweet: NEW: Facebook working on a 'Breaking News' tag for news publishers Pages?... Continue reading at AdWeek
[ AdWeek | 2017-11-07 00:00:00 UTC ]
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“[Twisted London] is to make us a serious brand in the food space by delivering real-life experiences to people.” The post Facebook food publisher Twisted is getting into food delivery appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-06 00:00:00 UTC ]
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No one's leaving Facebook, but there might be fewer videos on the platform. The post Video publishers on what happens after Facebook stops subsidizing video content appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-03 00:00:00 UTC ]
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$10 millionCalifornia billionaire Tom Steyer is waging a $10 million campaign to convince lawmakers to impeach President Trump. His video ad is to-the-point: He calls Trump "a clear and present danger who is mentally unstable and armed with nuclear weapons." Money says his commercials have run... Continue reading at Advertising Age
[ Advertising Age | 2017-10-24 00:00:00 UTC ]
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The Chicago-based news affiliate recently topped a list of news publishers that included Fox News, NPR and the BBC. The post How Fox 32 became the most engaging news publisher on Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-24 00:00:00 UTC ]
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Antsy publishers are starting to fear for their position within Facebook's powerful News Feed, now that tests have begun pushing their posts to an alternate timeline.On Monday, Facebook acknowledged it was testing a version of the social network overseas where publishers' articles appear in a... Continue reading at Advertising Age
[ Advertising Age | 2017-10-24 00:00:00 UTC ]
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