Magazine publishers and editors are bombarded with social networking platforms and are constantly cultivating ideas as to how to take advantage of them to reach readers, monetize and refer traffic. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-11-05 00:00:00 UTC ]
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#magazine publishers
#reach readers
Now that the early enthusiasm behind generating magazine apps for tablet and smart phone devices has settled into a more or less pragmatic approach for publishers, a nagging question is bubbling ever closer to the top of digital content development efforts for the mobile platform: HTML5 or... Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-21 00:00:00 UTC ]
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#mobile strategy
#nagging question
#mobile platform
#native apps
Digital analytics provider comScore and social media marketing software company Buddy Media have entered into a strategic partnership that aims to offer marketers a more quantifiable way to evaluate their social media efforts. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
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#strategic partnership
As the e-commerce craze gets hotter, publishers looking to get into the game are faced with many questions. Some of these include how the business model of the e-commerce operation will operate; how it integrates seamlessly into editorial while avoiding advertising influence; and perhaps most... Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
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#e-commerce craze
#business model
#e-commerce operation
Last November, when Barnes & Noble announced that it was putting itself up for sale, Neil Van Uums bank called in the loan for his Joseph-Beth Booksellers chain. The ensuing bankruptcy has since wound down, but only after three of the six JoBeth stores closedCharlotte, N.C.; Pittsburgh,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-12-02 00:00:00 UTC ]
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#robert langley
InStyle magazine, the IPC Southbank-owned fashion and beauty title, has named Rita Lewis as its new publishing director, effective 3 January 2012. Continue reading at Media Week
[ Media Week | 2011-11-25 00:00:00 UTC ]
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Talks between Eason and Irish workers union Siptu on job cuts will reconvene on Friday (25th... Continue reading at The Bookseller
[ The Bookseller | 2011-11-24 00:00:00 UTC ]
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#job cuts
Notes in the margins of ebooks could be the next platform for social interaction. At least that's what Amsterdam-based Openmargin is hoping. Continue reading at AllThingsD
[ AllThingsD | 2011-11-19 00:00:00 UTC ]
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#social e-reading
#social interaction
A week after unveiling Google+ pages for brands and businesses, Google has invited a handful of social media management companies to test integration of Google+ in their tools. The six companiesHooteSuite, Buddy Media, Involver, Hearsay Social, Context Optional, and Vitruewill be able to offer... Continue reading at AdWeek
[ AdWeek | 2011-11-16 00:00:00 UTC ]
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#told adweek
#social platforms
#industry observers
#user engagement
#michael lazerow
Adweek has partnered with Toronto-based technology company Shiny Ads to create the new Adweek Self-Serve Ad platform. The service now lets anyone upload a 300 x 250 banner ad and secure a set number of impressions for as little as $500. This will allow marketers with any size budget to speak... Continue reading at AdWeek
[ AdWeek | 2011-11-15 00:00:00 UTC ]
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#speak directly
#great tool
#decision makers
#generate revenue
#online publishers
Notes in the margins of ebooks could be the next platform for social interaction. At least that's what Amsterdam-based *openmargin is hoping. Continue reading at AllThingsD
[ AllThingsD | 2011-11-12 00:00:00 UTC ]
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#social e-reading
#social interaction
We believe contextualized commerce is the future, says Michela OConnor Abrams, president and publisher of Dwell. We believe everybody, no matter from which point theyre starting, now is going in that direction. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-11 00:00:00 UTC ]
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#media company
Adobe is buying Auditude, an online video ad-platform. The deal lets Adobe monetize its video publishing tools, according to ZDNet, by integrating Auditudes ad server with its digital marketing. The deal is the latest move into web advertising from Adobe, which was previously known for its... Continue reading at AdWeek
[ AdWeek | 2011-11-02 00:00:00 UTC ]
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#marketing side
#financial details
#$120 million
#sources familiar
Darren Singh, advertising director for Hearst's Esquire magazine, has been appointed publisher of ShortList. Continue reading at Media Week
[ Media Week | 2011-10-25 00:00:00 UTC ]
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#advertising director
#appointed publisher
A new social reading app called Subtext today launches on the iPad with a selection of books laden with annotations from authors and researchers. Continue reading at AllThingsD
[ AllThingsD | 2011-10-25 00:00:00 UTC ]
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#social reading
IPC Media has appointed Emily Hutchings, the current publisher of weekly titles Now and Soaplife, as publishing director of music titles NME and Uncut. Continue reading at Media Week
[ Media Week | 2011-10-24 00:00:00 UTC ]
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#ipc media
#current publisher
If self-publishing is a major part of the future of the publishing business, then its most uncharted region, and the frontier of greatest possibility, is digital self-publishing, where authors can make their own names and sell infinite numbers of books with the help of a handful of increasingly... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-10-14 00:00:00 UTC ]
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#digital self-publishing
#joshua tallent
#major part
#publishing business
Written By: Lisa Campbell Publication Date: Tue, 04/10/2011 - 17:08 Waterstone's has unveiled a new board of directors, including a chairman with business links to Barnes & Noble. Miranda Curtis, believed to be Waterstone's first chairman in at least 20 years, works for digital broadband... Continue reading at The Bookseller
[ The Bookseller | 2011-10-04 00:00:00 UTC ]
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#barnes noble
#6% stake
#james daunt
Written By: Charlotte Williams Publication Date: Mon, 26/09/2011 - 08:50 Oxford University Press has appointed Casper Grathwohl to the newly-created role of senior vice-president, group strategy. Grathwohl, who is currently vice president of reference and digital publishing within OUP's... Continue reading at The Bookseller
[ The Bookseller | 2011-09-26 00:00:00 UTC ]
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#senior vice-president
#group strategy
#vice president
#digital publishing
#5th october
#nigel portwood
#group level
#business units
The Professional Publishers Association (PPA), the body for UK magazine publishers, has appointed former IPC leader James Papworth as its first marketing director in three years. Continue reading at Media Week
[ Media Week | 2011-09-23 00:00:00 UTC ]
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#marketing director