Top That gets celeb help for The Froobles

Written By: Caroline Horn Publication Date: Mon, 22/08/2011 - 11:52 Top That is turning to celebrities to help launch its newest brand, The Froobles, with Johnny Vaughan, Denise van Outen, Edith Bowman and Reggie Yates providing the voice-overs for its Froobles apps. The Froobles are a range of fruit and vegetable characters that give “positive messages” about learning, growing up and eating, said editorial director Daniel Graham. read more Continue reading at 'The Bookseller'

[ The Bookseller | 2011-08-22 00:00:00 UTC ]

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Top Digital Marketing Strategies

For businesses outside of publishing, creating a digital marketing strategy is a rather straightforward endeavor — use digital media to introduce and marry the supplier of the good or service with a consumer. For publishers, however, devi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-23 00:00:00 UTC ]
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A view from the top: Magazine leaders give their take on the ABCs

The latest figures from the Audit Bureau of Circulations for the last six months of 2011once again highlight the challenges facing traditional publishers in the digital era. The business - in the UK at least - is not for the faint hearted, but it remains full of opportunities. Continue reading at Media Week

[ Media Week | 2012-02-20 00:00:00 UTC ]
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Top Cow Looks Back to Go Forward

Top Cow Productions, having survived for two decades as a comics publisher, is mixing it up, experimenting with genres and crossover series, as well as rebranding. And of course, digital delivery is a big part of it. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-17 00:00:00 UTC ]
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MAGAZINE ABCs: July - December 2011: The top 100 magazines at a glance

The second half of 2011 continued to be a challenging time for magazine publishers, with only four of the top 20 consumer titles achieving lifts in print circulations. Continue reading at Media Week

[ Media Week | 2012-02-16 00:00:00 UTC ]
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Self-published author claims Kindle top spot

Self-published crime writer Kerry Wilkinson claimed the top spot in the UK Kindle bestseller... Continue reading at The Bookseller

[ The Bookseller | 2012-02-08 00:00:00 UTC ]
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Transworld sees double, takes fiction chart top spots

Transworld titles earn pride of place in both the Mass-market and Original Fiction charts this... Continue reading at The Bookseller

[ The Bookseller | 2012-02-07 00:00:00 UTC ]
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S J Watson top of the charts for a fourth week

Thanks to a sale of 21,732 copies last week, the mass-market edition of S J Watson's Before I... Continue reading at The Bookseller

[ The Bookseller | 2012-02-01 00:00:00 UTC ]
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Gantos, Raschka, Whaley Take Home Top Kids’ Prizes

Last Monday, the American Library Association announced its annual Youth Media Awards at its Midwinter conference, held this year in Dallas. The 2012 John Newbery Medal went to author Jack Gantos for Dead End in Norvelt (FSG), a semiautobiographical story set in the town of Norvelt, Pa. The... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-01-27 00:00:00 UTC ]
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US Online Ad Spending to Top Print by $5.7 Billion in 2012

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[ Folio Magazine | 2012-01-21 00:00:00 UTC ]
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The New York Times, The Daily and New Yorker Top Performing Titles on Apple’s Newsstand

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[ Folio Magazine | 2012-01-13 00:00:00 UTC ]
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Transworld debut S J Watson tops the charts

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[ The Bookseller | 2012-01-10 00:00:00 UTC ]
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HC Christmas Day downloads top 100,000

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[ The Bookseller | 2011-12-28 00:00:00 UTC ]
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STM revenues to 'top $30bn in 2014'

Total revenues for the scientific, technical and medical publishing market are estimated to rise... Continue reading at The Bookseller

[ The Bookseller | 2011-12-19 00:00:00 UTC ]
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Digitas chief Lang takes top role at Time Inc

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[ Media Week | 2011-12-01 00:00:00 UTC ]
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Reports: Publisher, Top Editors Out At Newsweek/Daily Beast

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[ Folio Magazine | 2011-11-15 00:00:00 UTC ]
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Haynes tops Amazon's best books of 2011

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[ The Bookseller | 2011-11-09 00:00:00 UTC ]
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Guinness tops charts in another weak week

Written By: Philip Stone Publication Date: Wed, 09/11/2011 - 09:53 The latest edition of fact compendium Guinness World Records was the bestselling book in another slow week for the book trade. Sales of Guinness World Records 2012 rose 26% week-on-week, to 27,360 copies sold, but overall book... Continue reading at The Bookseller

[ The Bookseller | 2011-11-09 00:00:00 UTC ]
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Jobs memoir tops bestseller lists

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[ The Bookseller | 2011-11-02 00:00:00 UTC ]
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[ Publishers Weekly | 2011-10-25 00:00:00 UTC ]
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[ The Bookseller | 2011-10-18 00:00:00 UTC ]
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