Three months ago, Tiger Woods clawed out his first major championship win in 11 years, and in so doing, seemed to have put an end to a decade marked by frustration, failure and grievous injury. His triumph in Augusta was an assurance that more Sunday victories would come, and in defying the ravages of time and a rickety spinal column held together with duct tape and Bubble Yum, the 43-year-old served as a beacon of hope for aging duffers and network ad sales execs alike. But much like his beleaguered vertebral discs and long-defunct marriage, the promise inherent in Tiger’s Masters comeback has disintegrated. After shooting a 78 in the first round of the Open Championship, a career third-worst performance at a major, Woods this afternoon went on to miss the cut at Royal Portrush. In so doing, the man with 15 major titles under his belt made NBC’s weekend a lot less sunny, while reminding the rest of us imperfect beings that joy is temporary and we’ve all got graves to fill. Sigh. After Thursday’s nightmare round, which saw Woods gimping and grimacing his way around the course, the golfer seemed resigned to his fate. “[It’s] just the way it is,” Woods said in a post-round interview. “Father Time and some procedures I’ve had over the time. Just the way it’s going to be.” Existentialist dread aside, Woods’ early exit almost certainly will put the squeeze on NBC’s ratings prospects. Last year, Tiger led the pack at Carnoustie as he headed into the back nine of the Sunday... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-19 19:26:04 UTC ]
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Written By: Philip Stone Spending at UK booksellers in January 2011 was up just 0.7% on a dire January last year when the "big freeze" plunged book sales to a five-year low. According to Nielsen BookScan data, £108.6m was spent at UK booksellers in the four weeks to 29th January, up just... Continue reading at The Bookseller
[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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Written By: Katie Allen Registration is now open for the first Tools of Change Bologna, which is to be held on 27th March. The conference, which focuses on digital development, will take place a day before the Bologna Childrens Book Fair opens. read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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