There’s No “Magic Pill” When it Comes to Data

Three questions publishers should ask before embarking on a data strategy The post There’s No “Magic Pill” When it Comes to Data appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-02-19 00:00:00 UTC ]
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Other news stories related to: "There’s No “Magic Pill” When it Comes to Data"

Quidditch is being renamed. But the sport will never lose its magic, say players

Three of the sport’s governing bodies recently announced that they’re officially changing the name to “quadball,” both out of trademark concerns and a desire to distance themselves from Harry Potter author J.K. Rowling in light of her... Continue reading at CBC

[ CBC | 2022-08-13 08:00:00 UTC ]
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‘The Man Who Could Move Clouds’ is a memoir full of magic

Ingrid Rojas Contreras tells the story of her grandfather Rafael Contreras Alfonso, a Colombian healer with otherworldly gifts. Continue reading at The Washington Post

[ The Washington Post | 2022-08-11 14:57:38 UTC ]
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NPD and IRI Have Announced an Unnamed Merger in Data and Analysis

Amid news of the NPD-IRI merger, NPD BookScan reports US print holding at 6 percent below 2021’s level in the week ending July 23. The post NPD and IRI Have Announced an Unnamed Merger in Data and Analysis appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-08-04 15:57:40 UTC ]
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Why are people on TikTok obsessed with Little Miss quizzes? And are they harvesting my data?

The children’s book characters had a makeover and now TikTok users really want to know which one they are. Alyx Gorman explains it to Josh TaylorSo Alyx, I’ve seen lots of Little Miss memes all over the elderly internet (Instagram and Facebook), but apparently they’ve now morphed into quizzes... Continue reading at The Guardian

[ The Guardian | 2022-08-03 06:11:48 UTC ]
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Children's Institute 10: Charlie Jane Anders Says ‘Magical Portals Exist, and Adults Aren’t Real’

The science fiction author drew a standing ovation from the Ci10 audience as she discussed her childhood and start as a writer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-23 04:00:00 UTC ]
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Newly Published, From Rainbow Cocktails to Magical Beasts

A selection of books published this week; plus, a peek at what our colleagues around the newsroom are reading. Continue reading at The New York Times

[ The New York Times | 2022-05-25 09:00:02 UTC ]
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Are CMOs Confident in Their Data Strategy? It’s Complicated

As the ad industry races toward a cookieless future where first-party data will be the guiding light for marketers, several new studies have offered insights into how chief marketing officers are struggling with their data and measurement strategies. In a global study from measurement firm... Continue reading at AdWeek

[ AdWeek | 2022-05-04 14:24:35 UTC ]
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Roku opens up more advertising data for marketing mix modeling to better compete with traditional TV

Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday

[ Digiday | 2022-04-25 04:01:00 UTC ]
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Networks Ask Nielsen to Delay ‘Big Data’ Releases Until After Upfronts

The networks are once again publicly taking Nielsen to task for what they allege is flawed data from the measurement company. This time, the Video Advertising Bureau is asking the Nielsen to delay its new "big data" monthly impact releases--set-top box and smart television viewership metrics... Continue reading at AdWeek

[ AdWeek | 2022-03-08 22:58:31 UTC ]
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The Evolution of the Magical Girl in Manga and Anime

From the predecessors of the genre to the height of its popularity and how it endures today, this is the history of the magical girl. Continue reading at Book Riot

[ Book Riot | 2022-03-08 11:38:00 UTC ]
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Media.Monks Strengthens Data Capabilities With 4 Mile Analytics Merger

Media.Monks has completed its first merger deal of the year with 4 Mile Analytics as it expands its data and digital media capabilities. The merger will see the Californian-based data consultancy join the holding company S4 Capital's fold to bring in its analytics capabilities--as well as data... Continue reading at AdWeek

[ AdWeek | 2022-01-12 10:53:08 UTC ]
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Wilson pens first new Magic Faraway Tree book for 75 years in HCG deal

Hachette Children’s Group has scooped a brand new Magic Faraway Tree adventure, inspired by Enid Blyton and written by Jacqueline Wilson. It will be the first Magic Faraway Tree book in 75 years and the first in the series by an author other than Blyton.  Continue reading at The Bookseller

[ The Bookseller | 2022-01-10 14:31:13 UTC ]
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Creative Access data shows sharp decline in financial stability for publishing staffers

Creative Access has released research to coincide with its 10-year anniversary, revealing the disproportionate impact of Covid-19 on people from under-represented groups in publishing, including a sharp decline in financial stability. Continue reading at The Bookseller

[ The Bookseller | 2021-12-17 03:20:02 UTC ]
More news stories like this | All news stories tagged with: #sharp decline #under-represented groups #disproportionate impact #10-year anniversary #creative access

Amazon's data capture changed industry like never before, FutureBook told

Amazon has changed the publishing ecosystem more than anything else due to its “proprietary” capturing of data, FutureBook delegates have been told.  Continue reading at The Bookseller

[ The Bookseller | 2021-11-19 15:38:24 UTC ]
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Bodley Head wins six-way auction for historian Stanmore's debut on practical magic

The Bodley Head has landed historian Tabitha Stanmore's debut, Cunning Folk: Life in the Era of Practical Magic, after a six-way auction. Continue reading at The Bookseller

[ The Bookseller | 2021-11-09 12:33:10 UTC ]
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Data and AI Bring Moneyball Methods to Level the Sports Marketing Playing Field

About 20 years ago, Oakland A's general manager Billy Beane used data and statistics to help his low-revenue team keep pace with wealthier competitors, making for a stronger roster. The resulting success inspired Michael Lewis' bestselling book Moneyball, which in turn led to Brad Pitt... Continue reading at AdWeek

[ AdWeek | 2021-11-01 21:30:00 UTC ]
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Publishing Summit Recap: Publishers establish infrastructure to future-proof data sets

Publishers shared insights at the Digiday Publishing Summit at the end of September in Miami. The post Publishing Summit Recap: Publishers establish infrastructure to future-proof data sets appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-10-19 04:01:00 UTC ]
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7 Magical Realism Short Stories Haunted By Emotional Ghosts

I think a lot of us believe in ghosts. In fact, many of us are likely haunted by them. I’m talking about emotional ghosts, of course.   My debut short story collection, Those Fantastic Lives: And Other Strange Stories, has a particular fascination with ghosts. In my stories, there are certainly... Continue reading at Electric Literature

[ Electric Literature | 2021-10-14 11:00:00 UTC ]
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Manning moves to Magic Cat

Kate Manning has joined award-winning independent children's publisher Magic Cat as publicity and marketing director.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-05 21:15:29 UTC ]
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PA launches guidance on author data collection

The Publishers Association has released guidance for publishers seeking to collect data about the protected characteristics of authors, illustrators and translators after a report found many companies were reluctant to engage in diversity auditing. Continue reading at The Bookseller

[ The Bookseller | 2021-09-17 03:26:51 UTC ]
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