The Morning After: Apple has ‘fully resumed’ advertising on Twitter, according to Elon Musk

According to Elon Musk, Apple has “fully resumed” advertising on Twitter. The billionaire made the comment during a Twitter Spaces conversation he broadcast from his private plane on Saturday evening. On November 28th, Musk claimed Apple had “mostly stopped advertising on Twitter” and threatened to remove the platform’s iOS client from the App Store. Two days after that, Musk said he met with Tim Cook. “We resolved the misunderstanding about Twitter potentially being removed from the App Store,” he posted. “Tim was clear that Apple never considered doing so.” On Saturday, Musk added Apple was the largest advertiser on Twitter.Amazon also had plans to advertise on Twitter again, with reports from Platformer saying the company has committed to spending approximately $100 million per year, “pending some security tweaks.” During the first week of the World Cup in Qatar, Twitter only made about 20 percent of the ad revenue it expected to, according to The Times.Twitter continues to try to win back its army of advertisers while wrestling with a different approach to free speech: Musk’s “general amnesty” to users that haven’t broken rules. The social network recently restored the account of Andrew Anglin, one of America’s most notorious neo-Nazis. He then tweeted a defense of Ye, the rapper formerly known as Kanye West. “Saying you love Hitler is not even a big deal,” Anglin said, referencing Ye’s recent InfoWars interview with Alex Jones. This reinstatement comes in the same... Continue reading at 'Engadget'

[ Engadget | 2022-12-05 12:15:07 UTC ]
News tagged with: #charging case #launch event #formally announce #engadget podcast #viable alternative #kindle scribe #hive social #kindle

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Advertising: Ivory Soap Refreshes Its Ads and Its Look

One of the new print ads running for Ivory in select magazines in November and December. The brand also has a Facebook page. Continue reading at The New York Times

[ The New York Times | 2011-11-08 00:00:00 UTC ]
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'PW' Tops 200,000 Twitter Followers

Publishers Weekly now has more than 200,000 Twitter followers, passing that mark last week and as of today has more that 203,000 following the magazine via @PublishersWkly. Eileen Gardner, a self-professed pop culture junkie and aspiring author, was the 200,000th PW follower. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-10-25 00:00:00 UTC ]
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Apple's Newsstand Boosting Mag Sales, But Will it Last?

Finally, publishers have a reason to cheer Apple. In the 10 days since Apple launched its Newsstand for the iPad and iPhone, many are reporting big spikes in sales of their digital editions. Ease of discovery is a big reason for the sales increase; titles are now collected in one place rather... Continue reading at AdWeek

[ AdWeek | 2011-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #paid subs #high hopes #tiny part #kindle fire #strategy based #tablet market


Publishers Flocking to Apple's iOS 5 Newsstand App

The highly anticipated launch of Apple's new iOS 5 is now here and with the new functionality comes new features--including one that publishers may find particularly valuable. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-13 00:00:00 UTC ]
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With New Apple iOS 5 Comes Newsstand App

The highly anticipated launch of Apple's new iOS 5 is now here and with the new functionality comes new features--including one that publishers may find particularly valuable. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newsstand app


Editors Share Best Practices for Twitter

Twitter has become part of the daily routine for almost every editor, but are you using it as effectively as you can? Here, four very different editors offer their advice for engaging and growing readership via Twitter. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daily routine


Lord Sugar to hold Twitter book signing

Written By: Charlotte Williams Publication Date: Wed, 28/09/2011 - 08:39 Pan Macmillan will be holding the world's first live Twitter book signing to launch Lord Alan Sugar's book The Way I See It: Rants, Revelations and Rules for Life. The signing will be held over www.lordsugar.tv at 1pm... Continue reading at The Bookseller

[ The Bookseller | 2011-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lord sugar #twitter followers


Editors Share Twitter Best Practices

Twitter has become part of the daily routine for almost every editor, but are you using it as effectively as you can? Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daily routine


Check Out What You Can Check Out at a Wisconsin Library: The Apple iPad

While many libraries are now checking out ebooks and digital audiobooks in addition to physical media, the Eau Claire library is taking things a step further by lending out iPads themselves. Continue reading at AllThingsD

[ AllThingsD | 2011-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple ipad #digital audiobooks #physical media


Twitter Rolling Out Analytics Tool

On Tuesday Twitter announced that it's launching a new analytics tool that will initially be available to a select group of partners as a pilot program, but will be made available to everyone in the "next few weeks." Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #select group #pilot program


Will New Apple Chief Mean Shift for Publishers?

Apple, its products adored by consumers all over, has nonetheless had a complicated relationship with publishers, who have battled with the tech giant over its intractable position involving the sale of content on its devices. But those who have railed against Apple's hard-headedness are... Continue reading at AdWeek

[ AdWeek | 2011-08-25 00:00:00 UTC ]
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Advertising: A Magazine Bets That Readers Play Tag

Glamour wants readers to scan the Facebook icon next to the singer Rihanna, and other icons placed throughout the issue. Continue reading at The New York Times

[ The New York Times | 2011-08-23 00:00:00 UTC ]
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US law firms target Apple and US publishers over ebooks

Written By: Bookseller Staff Publication Date: Tue, 23/08/2011 - 09:10 Several US law firms have now filed lawsuits against Apple and major US publishers alleging what one described as a "horizontal conspiracy" to fix and increase the price of ebooks in the US. One firm also now moved for the... Continue reading at The Bookseller

[ The Bookseller | 2011-08-23 00:00:00 UTC ]
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Reader’s Digest Reaches Sub Deal with Apple

The digital edition of Reader’s Digest is now available for purchase through the App Store, the publisher announced today. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital edition #readers digest #app store


Apple's Device Dominance Drives E-book Price-fixing Lawsuit

A class-action lawsuit accuses Apple of working with publishers to raise the cost of ebooks. Continue reading at PC World

[ PC World | 2011-08-11 00:00:00 UTC ]
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Apple and US publishers face agency lawsuit

Written By: Philip Jones Publication Date: Wed, 10/08/2011 - 09:40 FIve US publishers and Apple have been named in a US lawsuit alleging the companies "illegally fix prices of electronic books" and that the five publishers "forced Amazon to abandon its discount pricing and adhere to a new... Continue reading at The Bookseller

[ The Bookseller | 2011-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #electronic books #agency model


Amazon bypasses Apple rules with Cloud Reader app

Written By: Lisa Campbell Publication Date: Wed, 10/08/2011 - 15:45 Amazon has launched a Kindle Cloud Reader app, just two weeks after it, along with other ebooksellers, was forced to remove links to its Kindle store from its native app by Apple. The company said the new tool could be used... Continue reading at The Bookseller

[ The Bookseller | 2011-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle store #kindle books


The Real Apple iPad Killer App? Reading

Steve Jobs was wrong. People love to read on the iPad. Let’s hope newspaper publishers don’t ruin it for everyone. Continue reading at PC World

[ PC World | 2011-08-10 00:00:00 UTC ]
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Kobo Rebuffs Apple, Will Build HTML5 Bookstore

The ebook seller released an app meeting Apple's new policies but also announced plans to build an HTML5 e-reading app that will work in the iOS browser that it'll control itself, with no requirement that it follow Apple's rules. Continue reading at PC World

[ PC World | 2011-07-27 00:00:00 UTC ]
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Google Books Bows to New Apple App Store Rules

The Google Books iOS app is now in line with Apple's newly enforced rules that ban links bypassing Apple's own in-app purchase mechanism, which means Apple can retain its 30 percent cut. Continue reading at PC World

[ PC World | 2011-07-26 00:00:00 UTC ]
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